Consumer Motivation and Buying Experience in Beauty and Personal Care

Thank you for agreeing to take part in this survey to learn about how consumers buy beauty and personal care products. This survey should only take 2-3 minutes to complete. Be assured that all responses are completely anonymous

1. What is your gender?

Male
Female

2. How much time do you spend on daily skincare routine on average?

Less than 1 minute
Less than 3 minutes
Less than 5 minutes
Over 10 minutes

3. What is your age?

4. What discourage you from buying a certain beauty product?

5. Do you prefer natural ingredients in your beauty and personal care products?

Yes
No
I don't care

6. What is your aim in using beauty and personal care products?

7. Please rank the following in terms of importance to you as a customer when purchasing from online beauty retailers?

	Most Important (maximum 2 criteria)	Important	Least Important (at least 1 criteria)
Price	Price Most Important (maximum 2 criteria)	Price Important	Price Least Important (at least 1 criteria)
Quick delivery	Quick delivery Most Important (maximum 2 criteria)	Quick delivery Important	Quick delivery Least Important (at least 1 criteria)
Free delivery	Free delivery Most Important (maximum 2 criteria)	Free delivery Important	Free delivery Least Important (at least 1 criteria)
Product choice	Product choice Most Important (maximum 2 criteria)	Product choice Important	Product choice Least Important (at least 1 criteria)
Customer service	Customer service Most Important (maximum 2 criteria)	Customer service Important	Customer service Least Important (at least 1 criteria)
Promotion/ discounts	Promotion/ discounts Most Important (maximum 2 criteria)	Promotion/ discounts Important	Promotion/ discounts Least Important (at least 1 criteria)

8. Do you prefer self service when buying beauty and personal care products?

Yes
Sometimes
No
I don't care

9. Where do you purchase your beauty and personal care products online?

	Most of the time (Maximum 1)	Sometimes	Never
Pharmacy/ Health stores	Pharmacy/ Health stores Most of the time (Maximum 1)	Pharmacy/ Health stores Sometimes	Pharmacy/ Health stores Never
Natural/ Organic beauty specialists	Natural/ Organic beauty specialists Most of the time (Maximum 1)	Natural/ Organic beauty specialists Sometimes	Natural/ Organic beauty specialists Never
Supermarkets	Supermarkets Most of the time (Maximum 1)	Supermarkets Sometimes	Supermarkets Never
Department stores	Department stores Most of the time (Maximum 1)	Department stores Sometimes	Department stores Never
Beauty specialists	Beauty specialists Most of the time (Maximum 1)	Beauty specialists Sometimes	Beauty specialists Never
I don’t shop for beauty products online	I don’t shop for beauty products online Most of the time (Maximum 1)	I don’t shop for beauty products online Sometimes	I don’t shop for beauty products online Never

10. How much are you willing to pay for a natural beauty and personal care product?

<£10
£10 - £25
£25 - £50
>£50

11. What is your employment status?

Employed
Unemployed
Student