I am a final year student studying Tourism Management with Events at Manchester Metropolitan University. I am conducting a study to evaluate the influence of social media driving consumer behaviour for my dissertation. In order for me to undertake this research, I would be grateful if you could answer this questionnaire to the best of your ability. All questionnaires are strictly confidential and will only be used for this academic piece of work. If you wish to be withdrawn from the research or if you have any questions regarding the study, please do not hesitate to contact me on Jessica.m.openshaw@stu.mmu.ac.uk. 

 

Social media is a term commonly associated with online platforms that allows anyone to create, share and interact with a wide range of digital content. Social media technologies take on many different forms including social networking sites (Facebook), social messaging (Snapchat), social blogs and micro blogs (Twitter), media sharing sites or apps that enable you to upload or share media (Instagram), Wikis, Internet forums, consumer rating and review sites as well as websites that help you post content to social media sites (Hootsuit).