Questionnaire - Consumer Behaviour of Malaysian restaurants
The purpose of
this questionnaire is to evaluate the respondent’s views and perceptions of
Malaysian restaurants in the United
Kingdom and analysis of the consumer
purchase decision making process.
survey is part of the research process of the Master of Business Administration
degree awarded by the University
fill the questionnaire below and the generated data shall be kept confidential.
cooperation will be greatly appreciated and treated with the strictest
If in doubt
please contact me on: 0756 4710 777 or email: firstname.lastname@example.org
Thank you for your cooperation.
Hamzah F. M.
MBA Student, University of Wales
1. Part 1: Consumer Behaviour Analysis
Page 1 of 3
Please answer the following questions appropriately to indicate your judgement. (Please tick appropriate box)
1. What is the most important
factor in choosing a restaurant?
2. Who influences you to go to
a Malaysian restaurant?
3. What motivates you
to go to a Malaysian restaurant? (You can choose up to 3 answers)
4. How often do you eat at
5. What style of Malaysian
Restaurants would you prefer?
6. On average, how many people
do you dine with when eating out in Malaysian restaurants?
7. What meal do you eat out
8. What type of Malaysian food
do you prefer the most?
9. How do you
usually go to the Malaysian restaurants?
10. Which type of
meal do you prefer?
11. Which type of ingredients
do you prefer?
12. What is your most
preferred occasion to eat out at Malaysian restaurants?
13. How much normally do you
spend for a meal in Malaysian restaurants?
14. Do you find that having a
well description of the menu at Malaysian restaurants useful?
15. Are you aware of the
Malaysia Kitchen 2010 campaign in the UK?
16. What is/are your favourite
Malaysian restaurant(s) in the UK? All restaurants are located in London area unless otherwise stated. (You can choose up to 4 restaurants)