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Social media as a marketing tool
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1.
Question 1.
What is your gender?
Male
Female
2.
Question 2.
What is your age category?
Under 18
19 - 24
25 - 34
35 - 44
45+
3.
Question 3.
Do you currently have an account with any social networking website?
Yes
No
4.
Question 4.
Which of the following social networking websites do you currently have an account with?
Facebook
Twitter
LinkedIn
Pinterest
Instagram
Blog (Wordpress, Blogger, etc.)
Other (please specify):
This is required
Input box for - Other (please specify):
5.
Question 5.
In a typical week, which of the following social networking websites do you use most often?
Facebook
Twitter
LinkedIn
Pinterest
Instagram
YouTube
Blog (Wordpress, Blogger, etc.)
Other (please specify):
This is required
Input box for - Other (please specify):
6.
Question 6.
In a typical week, which devices do you use to connect to social networking websites?
Always
Often
Sometimes
Rarely
Never
PC / Laptop
Always
Often
Sometimes
Rarely
Never
Tablet
Always
Often
Sometimes
Rarely
Never
Smartphone
Always
Often
Sometimes
Rarely
Never
Other
Always
Often
Sometimes
Rarely
Never
7.
Question 7.
In a typical week, how often do you use social networking websites?
Everyday
5 - 6 times a week
3 - 4 times a week
Once a week
More than once a month
Once a month
8.
Question 8.
In a typical week, about how many hours do you spend using social networking websites?
0 - 5 hours
6 - 15 hours
16 - 30 hours
More than 30 hours
9.
Question 9.
About how many friends / followers do you currently have on social networking websites?
Less than 50
50 - 100
100 - 300
300 - 500
More than 500
10.
Question 10.
What are your main activities on social networking websites?
Talking to friends / family
Meeting new people / making new friends
Sharing information / news / photos / videos etc.
Looking at other people's pages / posts / photos etc.
Finding out about local entertainments / events happening in the neighbourhood
For general information / news / entertainment / brands / products etc.
Other (please specify):
This is required
Input box for - Other (please specify):
11.
Question 11.
If you will find an interesting advertisement / promotional video about a product or service on any social networking website, would you say you would ...
Make a comment
Share it with other social media users
Only watch it or read it
Ignore it
12.
Question 12.
Have you ever purchased a product or service which was advertised / promoted on social networking websites?
Yes
No
13.
Question 13.
If no, would you say you would purchase a product or service promoted on social networking websites?
Yes
No
14.
Question 14.
How likely would you purchase a product or service which is recommended or heavily discussed by other social media users?
Completely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
15.
Question 15.
In comparison to other advertising methods, would you say advertising / promotion on social networking websites is ...
Much less effective
Less effective
As effective
More effective
Much more effective