Social media as a marketing tool

1. What is your gender?

Male
Female

2. What is your age category?

3. Do you currently have an account with any social networking website?

Yes
No

4. Which of the following social networking websites do you currently have an account with?

5. In a typical week, which of the following social networking websites do you use most often?

6. In a typical week, which devices do you use to connect to social networking websites?

	Always	Often	Sometimes	Rarely	Never
PC / Laptop	PC / Laptop Always	PC / Laptop Often	PC / Laptop Sometimes	PC / Laptop Rarely	PC / Laptop Never
Tablet	Tablet Always	Tablet Often	Tablet Sometimes	Tablet Rarely	Tablet Never
Smartphone	Smartphone Always	Smartphone Often	Smartphone Sometimes	Smartphone Rarely	Smartphone Never
Other	Other Always	Other Often	Other Sometimes	Other Rarely	Other Never

7. In a typical week, how often do you use social networking websites?

8. In a typical week, about how many hours do you spend using social networking websites?

0 - 5 hours
6 - 15 hours
16 - 30 hours
More than 30 hours

9. About how many friends / followers do you currently have on social networking websites?

10. What are your main activities on social networking websites?

Talking to friends / family
Meeting new people / making new friends
Sharing information / news / photos / videos etc.
Looking at other people's pages / posts / photos etc.
Finding out about local entertainments / events happening in the neighbourhood
For general information / news / entertainment / brands / products etc.
Other (please specify):

11. If you will find an interesting advertisement / promotional video about a product or service on any social networking website, would you say you would ...

Make a comment
Share it with other social media users
Only watch it or read it
Ignore it

12. Have you ever purchased a product or service which was advertised / promoted on social networking websites?

Yes
No

13. If no, would you say you would purchase a product or service promoted on social networking websites?

Yes
No

14. How likely would you purchase a product or service which is recommended or heavily discussed by other social media users?

15. In comparison to other advertising methods, would you say advertising / promotion on social networking websites is ...