1. MBA Dissertation survey

Dear Participant,

You are invited to participate in my MBA dissertation survey. This online questionnaire is part of the data collection process under the research topic "The general consumer perception of packaging of confectionery products". This research is been conducted for an academic purpose only and is part of the curriculum of the MBA programme at Loughborough University.

The process will involve filling the questionnaire. The survey will take approximately 5 minutes to complete. Your participation in this online questionnaire is voluntary. There are no foreseeable risks associated with this survey. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.

All the responses in this survey are kept anonymous and participants are not required to submit any kind of identifying information. The results of this survey will be used within my final MBA dissertation for analysis purpose, which will be made available to all participants who provide their e-mail address.

Thank you very much for your time and support.

If you have any doubts or queries regarding this questionnaire, please feel free to contact: s.sinkar-14@student.lboro.ac.uk