Marketing Effectiveness Survey Template

1. How familiar are you with our brand?

The answer should be a single choice:

1. Not at all familiar
2. Somewhat familiar
3. Very familiar

2. Have you seen any of our recent marketing campaigns?

The answer should be a single choice:

1. Yes
2. No

3. Which channels did you see them on? (Select all that apply)

The answer should be a multiple choice:

1. Television
2. Social Media
3. Print
4. Outdoor Advertising
5. Online Advertising
6. N/A

4. How would you rate the overall quality of our marketing materials?

The answer should be a single choice:

1. Poor
2. Fair
3. Good
4. Excellent

5. How memorable are our advertisements to you?

The answer should be a single choice:

1. Not at all memorable
2. Somewhat memorable
3. Very memorable

6. How well do our advertisements reflect the values and image of our brand?

The answer should be a single choice:

1. Poorly
2. Fairly
3. Well
4. Excellent

7. Have you taken any action as a result of our recent marketing campaigns?

The answer should be a single choice:

1. Yes
2. No

8. What actions have you taken? (Select all that apply)

The answer should be a single choice:

1. Visited our website
2. Followed us on social media
3. Made a purchase
4. Recommended us to a friend or family member
5. N/A

9. What is your age range?

The answer should be a single choice:

1. 18-24
2. 25-34
3. 35-44
4. 45-54
5. 55 or older

10. What is your gender?

The answer should be a single choice:

1. Male
2. Female
3. Non-binary
4. Prefer not to say

11. Which country do you reside in?

The answer should be a text input.