Price testing survey questions in this example
1. What is your age range?
The answer should be a single choice:
- 18-24
- 25-34
- 35-44
- 45-54
- 55+
2. What is your gender?
The answer should be a single choice:
- Male
- Female
- Prefer not to say
3. What is your highest level of education completed?
The answer should be a single choice:
- High School or less
- Some College
- College Degree
- Graduate Degree
4. How often do you compare prices before making a purchase?
The answer should be a single choice:
- Always
- Usually
- Sometimes
- Rarely
- Never
5. How important is price to you when making a purchase decision?
The answer should be a single choice:
- Very important
- Somewhat important
- Neutral
- Not very important
- Not at all important
6. How likely are you to choose a more expensive option if it offers better quality or value?
The answer should be a single choice:
- Very likely
- Likely
- Neutral
- Unlikely
- Very unlikely
7. How often do you wait for sales or discounts before making a purchase?
The answer should be a single choice:
- Always
- Usually
- Sometimes
- Rarely
- Never
8. How would you rate the overall value of our products compared to other similar products in the market?
The answer should be a single choice:
- Excellent value
- Good value
- Average value
- Poor value
- Terrible value
9. How would you rate the affordability of our products compared to other similar products in the market?
The answer should be a single choice:
- Very affordable
- Somewhat affordable
- Neutral
- Somewhat expensive
- Very expensive
10. How would you describe our pricing strategy?
The answer should be a multiple choice:
- Fair and reasonable
- Aggressive and competitive
- Confusing and unclear
- Too high for the value offered
11. Do you have any suggestions for improving our pricing strategy?
The answer should be a multi line text input.
12. Are there any factors that would influence you to pay more for our products?
The answer should be a multi line text input.
13. Is there anything else you would like to share about your experiences with our pricing?
The answer should be a multi line text input.
