Please share your opinions on lingerie shopping!

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1. * 1. Thank you for helping me by answering this questionnaire. This is an anonymous survey.
Please tell me how you shop for briefs:

I buy briefs when I need them
I buy when I happen to see something I like (eg an advertisement or in store)
I am constantly browsing for something I might like to buy

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2. Please tell me your age:) *

17 and under
18-25
26-35
36-44
45-55
56-65
65 and over

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3. What is your main priority when shopping for briefs?
Please select up to two *

Extra comfort
Low cost
Ethical and sustainable values of a brand
Aesthetic of a product
Making a fast purchase
Finding a unique product
Buying for longevity

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4. Which problems apply to your underwear shopping experience?
Please select as many as apply *

Difficulty knowing about the product and brand values
Difficulty accessing the store (not because of lockdown)
Difficulty avoiding revealing photographs/advertisements (for religious reasons)
Difficulty finding hypoallergenic products
Feeling unrepresented in marketing campaigns
Feeling self conscious when I shop
None
Other (please specify):

5. Do you research brands to find out their values (sustainability, ethics) to help you know where to buy?

Yes, and it affects my decision
No, I don't really mind about the brand's values
Yes, but I don't really stick to my research if, for example, the product is inexpensive
No, but if I knew that the brand shared my values I would be more inclined to buy over other brands

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6. What do you want most in your lingerie drawer?
Please select up to two *

Briefs with a matching bra
Comfortable, everyday briefs
Barely there briefs
Natural fibres
Shape-wear, and functional items such as leakproof or smoothing
Lacy briefs
Skintones
I'll buy whatever is easiest
Unisex designs

7. My favourite style is....

High waisted brief/thong
Small thong
Classic Brazilian/bikini brief
Full coverage/full brief
Shorts
French kinckers
Other (please specify):

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8. How much would you want to spend on a pair of briefs regularly? *

under £10
£10 to £15
£16 to £25
£26 to £30
above £30
above £50
any price (please deselect other answers)

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9. When purchasing briefs, do you go to specific brands that you have bought from before? *

yes - I know the brands I already shop with will have something for me
not particularly, I shop around and will look for a good product regardless

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10. Imagine you are shopping for briefs. Please say which places you are likely to look, and why: *

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11. Which do you mainly associate with M&S lingerie? *

Good sustainable efforts
Good ethical values
Good quality
Poor quality
Boring design
A varied design range
Low cost
High cost
Nothing
Other (please specify):

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12. Finally, how likely are you to buy underwear from M&S? *

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