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How well do you feel you currently understand the needs of customers? *
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How well do you feel your organisation currently meet the needs of its customers? *
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How satisfied do you feel most customers are? *
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How good do you think your company is at evaluating the customer experience it provides? *
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How customer focused do you believe your members of staff are? *
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To what extent are service developments in your business backed by customer research? *
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How easy is it for your customers to give you direct feedback about your services? *
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To what extent do you feel that you treat your customers as individuals? *
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What is the one thing you would most like to discover about your customers? *