Call for views on the ICO’s emerging thinking on “consent or pay” business models

The ICO is consulting on key data protection issues in relation to “consent or pay” business models. You can read more about our emerging thinking here.

Your responses will help us develop our final regulatory positions on these models which will be reflected in the ICO’s upcoming guidance update on cookies and similar technologies.

This survey is split into four sections: 

  • Section 1: Your views on our approach
  • Section 2: Current practice on consent and pay
  • Section 3: About you / your organisation
  • Section 4: Final comment

The call for views will remain open until 5pm on 17 April 2024. We may not consider responses received after the deadline.

You can also respond to the call for views by contacting us on

If you have any questions or difficulties please contact:  
Privacy statement 
For this call for views we may publish in full the responses received from organisations or a summary of the responses. If we do publish any responses, we will remove email addresses and telephone numbers from these responses. Please do not to share any information in your response which you would not be happy for us to make publicly available. For more information see our consultation policy.

Should we receive an FOI request for your response we will always seek to consult with you for your views on the disclosure of this information before any decision is made. For more information about what we do with personal data please see our privacy notice.

Please note that we are using the platform SmartSurvey to gather this information. Any data collected by SmartSurvey for the ICO is stored on UK servers. You can read their Privacy Policy and Notice

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