Concept Evaluation and Study of Pricing


1. How many units are you likely to purchase based on the price point listed?

Will Not PurchaseUnit 1Unit 2Unit 3Unit 4Unit 5
FMV 30%
FMV 20%
FMV 10%
FMV -10%
FMV -20%
FMV -30%

2. Which of the following would describe your familiarity with [PRODUCT]


3. If you already own, or regularly use this product, then please state how long for.


4. How often would you use this type of product?


5. What do you like most about this product?


6. What don't you like about this product?


7. What would you expect to have to pay for this product?