Advertising Effectiveness

Please watch the following advertisement.

1. Do you remember this advert?


2. What is the main message for this advert, besides buying the product?


3. What did you like about this advert? Please explain.


4. What didn't you like about this advert? Please explain.


5. Which of the following words best describe this advert? Select all that apply.


6. Please select your level of agreement with the following statements.

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
I Understood the Advert
The Advert is Realistic
I can Relate to the Advert
I Would Purchase the Product Because of this Advert
This Advert is Better than Other Adverts for Similar Products