| I prefer shopping online to high street shopping | | | | | |
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| I prefer your website over other competitors | | | | | |
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| Your website was entertaining | | | | | |
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| There were plenty of offers throughout the website | | | | | |
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| Your website would be my first choice for these products | | | | | |
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| I will return to your website for further purchases | | | | | |
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| Your website sells products of a high quality | | | | | |
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| I enjoyed doing business through your website | | | | | |
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