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CAR Buying Experience and Motivation

1. Your personal experience from car retailers in England,

As part of my Masters degree and genuine interest, I am looking into the experiences of customers in relation to car retailers and how these retailers are influencing their customers experience. Please spare a moment of your time to fill in my questionnaire.
Question 1.

What made you choose a specific car retailer on your last car purchase? Were they or did they?
On a scale of 1 to 5, with 1 being poor. and 5 being excellent, please rate the following characteristics.

Knowledge of the product
Courteousness
Helpfulness
Quickness and efficiency
Ability to complete transaction
Competitively Priced
Aftersales Service
Question 2.

Did you consider other brands of manufacturers?

Question 3.

What are your biggest deslikes when buying a car?

This is required
Question 4.

What do you still use car retailers for? (You could have more than one answer)

Question 5.

Do car retailers value you as a customer?

Question 6.

How often do you change your main car?

Question 7.

Where would you start your research to buy your next car?

Question 8.

Do car retailers get this right?

On a scale of 1 to 4, with 1 being never and 4 being always, please rate the following characteristics.

You being able to get through to them when you need to
You getting a phone call back when expected
Do you feel valued as a customer?
Do you think retailers have a genuine interest in helping you?
Accommodating to the you the customer?
Do they listen to you the customer?
Question 9.

How you felt about your buying experiences from car dealerships.

Question 10.

Please indicate which age group applies to you?

Question 11.

Please indicate which one applies to you?

Question 12.

Do you feel the current car buying experience at dealerships needs to be modernized?

Question 13.

When looking for your next car, would you shop around or rely on one car dealer's offer?