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Concept Evaluation and Study of Pricing
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1.
Question 1.
How many units are you likely to purchase based on the price point listed?
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV 30%
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV 20%
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV 10%
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV -10%
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV -20%
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
FMV -30%
Will Not Purchase
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
2.
Question 2.
Which of the following would describe your familiarity with [PRODUCT]
I have not heard of this product
I have heard of this product
I have researched into this type of product
I have tested a product similar to this
I regularly use a product like this
3.
Question 3.
If you already own, or regularly use this product, then please state how long for.
Less than 1 month
1 - 6 months
6 months to 1 year
1 -2 years
Over 2 years
N / A
4.
Question 4.
How often would you use this type of product?
Daily
At least once a week
Several times a month
Every 2 - 6 months
Once a year
N / A
5.
Question 5.
What do you like most about this product?
6.
Question 6.
What don't you like about this product?
7.
Question 7.
What would you expect to have to pay for this product?