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Advertising Effectiveness
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Please watch the following advertisement.
1.
Question 1.
Do you remember this advert?
Yes
No
Not Sure
2.
Question 2.
What is the main message for this advert, besides buying the product?
3.
Question 3.
What did you like about this advert? Please explain.
4.
Question 4.
What didn't you like about this advert? Please explain.
5.
Question 5.
Which of the following words best describe this advert? Select all that apply.
Active
Annoying
Attention Grabbing
Cheery
Creative
Dull
Emotive
Energetic
Funny
Genuine
Honest
Informative
Memorable
Offensive
Pleasing
Satisfying
Unique
Warm
6.
Question 6.
Please select your level of agreement with the following statements.
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I Understood the Advert
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
The Advert is Realistic
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I can Relate to the Advert
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I Would Purchase the Product Because of this Advert
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
This Advert is Better than Other Adverts for Similar Products
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree