Social Media and CSR Survey

1. How do you feel about brands and their charitable activites?

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Hello!

This short questionnaire will take 5-10 minutes to complete and will help my PR Diploma research into how companies communicate their socially responsible activities. Please take the time to give your honest opinion on each of the questions.
All your answers will be kept in the strictest of confidentiality and no names are recorded. If you have any questions about this survey, please contact Amy Williams on 07854868941 or amywilliamspr@gmail.com

Thank you in advance for taking the time to complete the survey.

Amy

Note: When this survey uses the term 'Corporate Social Responsibility', it means a company’s sense of responsibility towards the community and the environment (both ecological and social). For example, companies can express their citizenship through giving money to charity, reducing their waste and pollution, or supporting local educational and social programs.

Which of the following social media sites do you use to follow brands and companies?

Facebook

Twitter

Instagram

Snapchat

Vine

Other (please specify):

This is required

When companies commit to acts that are socially responsible (for example raising money for a good cause, reducing waste or contributing to educational programs, how do you think they should communicate their activities (please tick all that apply)?

On their website

In their annual report

Via social media activity

Newsletter/internal communication

News release/media activity

They shouldn’t communicate their socially responsible activities

Other (please specify):

This is required

Do you have any other comments or thoughts on companies sharing their socially responsible activities on social media?

Thank you very much for taking the time to complete the survey. The results will feed into my CIPR Diploma final project. The results will not be shared anywhere else. If you would be interested in seeing my final project please email me at at amywilliamspr@gmail.com.

Thank you,

Amy Williams
Cambridge Marketing College

Social Media and CSR Survey

1. How do you feel about brands and their charitable activites?

Which of the following social media sites do you use to follow brands and companies?

Which of the following companies (if any) do you consider to be socially responsible? Rate 1-5 for each, with 5 being highly socially responsible and 1 being not responsible at all. If you do not know the company, please tick N/A.

When companies commit to acts that are socially responsible (for example raising money for a good cause, reducing waste or contributing to educational programs, how do you think they should communicate their activities (please tick all that apply)?

Please read the statement below and score each of the following sentences on how strongly you disagree or agree,

If I read about companies socially responsible activities on social media (e.g. Facebook or Twitter)…

Think about the last time you heard about a company taking part in charitable activities. Where did you see or hear? You can chose more than one option if needed.

In your opinion which reasons motivate a company to adopt socially responsible practices (tick all that apply)?

What do you think of companies sharing their socially responsible activities on social media? Please rate each of the following sentences with how strongly you agree or disagree:

To what extent do you think social media gives you the power to change a company’s actions? Score each of the following sentences with how strongly you disagree or agree:

Do you have any other comments or thoughts on companies sharing their socially responsible activities on social media?

Social Media and CSR Survey

1. How do you feel about brands and their charitable activites?

Which of the following social media sites do you use to follow brands and companies?

Which of the following companies (if any) do you consider to be socially responsible? Rate 1-5 for each, with 5 being highly socially responsible and 1 being not responsible at all. If you do not know the company, please tick N/A.

When companies commit to acts that are socially responsible (for example raising money for a good cause, reducing waste or contributing to educational programs, how do you think they should communicate their activities (please tick all that apply)?

Please read the statement below and score each of the following sentences on how strongly you disagree or agree, If I read about companies socially responsible activities on social media (e.g. Facebook or Twitter)…

Think about the last time you heard about a company taking part in charitable activities. Where did you see or hear? You can chose more than one option if needed.

In your opinion which reasons motivate a company to adopt socially responsible practices (tick all that apply)?

What do you think of companies sharing their socially responsible activities on social media? Please rate each of the following sentences with how strongly you agree or disagree:

To what extent do you think social media gives you the power to change a company’s actions? Score each of the following sentences with how strongly you disagree or agree:

Do you have any other comments or thoughts on companies sharing their socially responsible activities on social media?

Please read the statement below and score each of the following sentences on how strongly you disagree or agree,

If I read about companies socially responsible activities on social media (e.g. Facebook or Twitter)…