Brand influence on customers

Complex Buying Behavior (When customers choose a product or service, at the beginning they have specific assumptions concerning it. Then consumers create particular perspectives in relation to these and later buy these goods.)
Dissonance-Reducing Buying Behavior (Customers allocate a good amount of time to research various goods online or in shops. Expensive goods appeal more to customers than inexpensive goods, and the reason for this is that these products are more practical and have better quality. Consumers will purchase the product and later form the assumptions about it.)
Habitual Buying Behavior (Customers with type of behavior don’t spend too much time on shopping, in stores or online, looking for products they are interested in. They usually buy products only from one brand, because they hear about them a lot. And they consider this have to be good.)
Variety-Seeking Buying Behavior (Customers with this type of behavior change their preference regarding brands every time. They like to try new products or services.)

Brand influence on customers - Zara