SmartSurvey has transformed our ability to present live insights in all levels of the organisation. Our feedback loop is quicker and more effective.
What do you want to run?
Surveys
Feedback programme
4.6/5
Create surveys with ease and get insights faster
Advanced survey software & form builder – the UK’s #1 feedback platform.
Engaging Surveys
Open-text Analysis
Sentiment Analysis
Dashboards
Powerful Reports
4.6/5
Run always-on feedback programmes that drive change
Our Smart Solutions come with unique question types, integrations, and insight capabilities each programme demands. You get the exact capabilities you need to drive the outcomes that matter.
Trusted by 600,000+ happy customers
Build
Build surveys & forms people actually want to complete
Create employee surveys, customer feedback forms, and more – all built with ease.
Explore creating surveys & forms
Beautiful surveys & forms
Customise colours, fonts, and layouts with an intuitive builder that brings life.
Ask any question
Multiple choice, sliders, NPS, free text, and more – built to capture the right data.
Advanced logic
Add logic and branching to guide respondents and reduce fatigue.
Automate
Scale, sync, and personalise feedback - no manual work
Integrate with your CRM, helpdesk, or database via API or native integrations.
Explore integrations
Keep data updated
Add or update data, like piping NPS or CSAT scores to your systems like CRMs.
Personalise surveys
Pull in details from another system to make surveys more relevant.
Send when it matters
Trigger surveys to be automatically sent after a specific event.
Collect
Surveys and forms that reach your audience where they are
Email, SMS, web, and popups – collect feedback across multiple channels
Explore collecting feedback
Track every link
Use unique tracking links to see exactly where responses come from.
In-the-moment
Use popups, intercepts, and embeds to capture feedback in the moment.
Email & SMS
Deliver surveys via email or SMS – built-in, not bolted on.
Analyse
Get insights fast with reports, dashboards & text analysis
Quickly spot trends, track performance, make confident decisions and share your insights easily
Explore analysing your results
AI insights
Spot themes and sentiment in open-text feedback in seconds.
Dynamic dashboards
Dashboards and survey reports show key metrics right as they come in.
Share and export
Share reports across your team – filter, schedule, export and share securely.
Create a survey or form now!
Easy to use • Cancel anytime • No credit card required.
From scattered feedback to clear insights
Without SmartSurvey
Multiple tools.
Slow, uncertain decisions.
- Valuable open-text feedback gets missed or ignored
- Can’t ask the right questions or collect key data
- Off brand surveys and forms reduce response rates
- No visibility across teams
- Doubts about data quality hold back decisions
- Budget wasted with multiple tools
- Concerns over data security and governance
With SmartSurvey
One platform.
Faster, confident decisions.
- Insights from open-text feedback in seconds
- Advanced question types, logic, piping & variables
- Brand every form & survey for credibility and trust
- Made for teams easily share dashboards & reports
- One source of truth with data you can trust
- Better value with a single solution
- UK-hosted data with enterprise-grade security
Instant insight, no delays
Launch surveys in seconds with AI and spot trends fast - no need for spreadsheets or guesswork.
Feelings, not just figures
AI sentiment analysis reveals how respondents feel - helping you make decisions based on what truly matters.
Pro tools for every team
From solo users to large teams, access high-performance tools designed for scale, speed, and reliability.
UK-based, super secure
ISO27001-certified, FSQS-accredited, UK-hosting, Government approved, 98/100 SecurityScorecard rating.
Real support, real people
We go above and beyond for our customers, providing expert advice and support whenever you need it.
Clear pricing, no surprises
From your very first survey to enterprise-grade insights - we have plans for every stage.
You’re in safe hands
Don’t just take our word for it
Oliver Shreeve, BPP
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Martin, uSwitch
Multi-award winning survey software
Accelerate your results with expert assistance
Consumer panels
Reach millions of global respondents instantly when you need diverse perspectives without the headaches of sourcing.
Access over 20 million respondents across 70+ countries
Target audiences from decision-makers to niche demographics
View real-time results as responses arrive
Learn more about our consumer panels
Managed services
Our expert team builds and deploys your surveys and dashboards when you need faster insights but lack time or resources.
Focus on strategy while we handle survey design and build.You provide questions, we do the rest
Streamline workflows with our complete technical support. Integration, automation, alerts, and exports
Accelerate data-driven decisions with on-demand survey expertise
Learn more about our managed services
Amazing support
Exceptional support guaranteed with quick responses, solution-focused experts, and awesome support on all plans.
Live chat, phone & email
95% satisfaction rate
Super fast response times
Learn more about our support
Create a survey or form now!
Easy to use • Cancel anytime • No credit card required.
Customer experience
Capture feedback across the customer journey, spot what's driving disatisfaction, and act on it faster with SmartCX™.
Patient experience
Give patients a voice and turn feedback into measurable improvements with SmartPX™.
Employee experience
Listen to employees at every stage of their journey and improve experience with SmartEX™.
Citizen engagement
Run consultations at scale, understand what matters, and show communities their views drive real decisions with SmartCE™.
Real programmes. Real results
From 100 to 250,000 responses
One insights team replaced an outdated, expensive feedback system and built a programme that now resolves customer issues within the hour.
Days of manual work to minutes
A financial services CX team cut the time between collecting feedback and acting on it, without adding headcount or compromising data security.
Volumes other tools couldn’t handle
A national regulator needed to reach 240,000 healthcare professionals and turn the data into year-on-year improvements.
Complex council consultations
Speed, compliance, and stakeholder transparency. Discover how this Council’s BI teams team stopped choosing between them.
The tools that take your feedback programme from collection to impact
Scale your programme without scaling your team
Let AI handle the heavy lifting so you can focus on the most impactful work.
Eliminate busy work
Automate categorisation so your team can focus on driving change.
Real-time analysis
Handle thousands of responsesand get insights in minutes.
Act with confidence
Turn unstructured feedback into clear priorities and confident recommendations.
Explore AI
Collect high-quality feedback at the right moments
Build professional surveys in minutes, launch across email, SMS, web, and more, and capture feedback that reflects real experiences.
Build with ease
Use templates, question logic, and branding to create surveys peopleactually complete.
Automate collection
Trigger survey delivery based on customer interactions, events, or milestones.
Collect across channels
Reach people via email, SMS, web, in-app, or QR codes from a single platform.
Explore collecting feedback
Surface what matters and understand why
Go from overwhelming feedback to clear priorities. AI categorises responses, surfaces the biggest issues, and helps you find root causes.
Automate categorisation
AI tags and organises responses in seconds without human error or bias.
Spot the biggest issues
See which topics are generating the most feedback and track sentiment over time.
Find root causes
Drill down to understand why customers or employees feel the way they do.
Explore uncovering insights
Turn insights into action and prove your impact
Get insights to the right teams, track progress, anddemonstratethe value of your feedback programme.
Share insights instantly
Build real-time dashboards tailored to different teams and stakeholders.
Route actions to the right people
Create cases from feedback and track them through to resolution.
Connect to your tools
Push insights to Power BI, Tableau, Salesforce, Slack, and more vianative integration orAPI.
Explore driving change
“Branded surveys give our customers a sense of trust and legitimacy, and the API triggers surveys straight from transactions we don't have to do anything manually. The dashboards let my team share results and the platform's security gives us peace of mind, which is essential in financial services.”
Hasan Mulla, Head of Customer Experience
Enterprise-grade security
Keep your data secure and compliant with enterprise-grade security standards and certifications.
Purpose-built plans for your challenges
Customer experience
Capture feedback across the customer journey, spot what's driving dissatisfaction, and act on it faster with SmartCX™.
Employee experience
Listen to employees at every stage of their journey and improve experience with SmartEX™.
Citizen engagement
Run consultations at scale, understand what matters, and show communities their views drive real decisions with SmartCE™.
Patient programme
Give patients a voice and turn feedback into measurable improvements with SmartPX™.
