Turn NPS feedback into a driver for loyalty and growth
Transform NPS feedback into business impact
Launch NPS surveys in minutes
Create and send best-in-class NPS surveys quickly without complexity.
Meet customers where they are
Collect NPS feedback across email, SMS, in-app, web, QR codes, and more.
Understand what’s driving your scores
Uncover trends, themes, and sentiment. See exactly what's influencing loyalty.
Watch Your NPS Rise
Act on insights, track improvements over time, and celebrate measurable improvements in your NPS.
Collect NPS feedback at every moment that matters
Analyse NPS feedback for data-driven insights
Turn NPS insights into measurable impact
Get more from your NPS programme
Other tools
Just a score – no skip logic, no open-text analysis, causing you to miss the “why” behind the number
Takes weeks of manual analysis to surface root causes or recurring themes hidden in qualitative feedback
You’re left guessing what to fix, or worse, fixing the wrong thing, leaving your team to do more work
Feedback gets collected, but then forgotten about, with no clear path to follow-up or resolution
Limited tools mean your feedback gets siloed, delayed, or ignored entirely
NPS with SmartSurvey
With skip logic and open-text insights built-in, you get the complete story, not just a score
Instantly uncover patterns, pain points, and opportunities in what customers actually say in seconds with AI
Real-time NPS dashboards show you shifts in sentiment as they happen; notifications enable rapid response
Built-in case management helps you close the loop fast on every single response whenever it’s needed
Join 1000s of teams that don’t just measure feedback – they act on it
See how teams like yours improved CX
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
What is Net Promoter Score (NPS)?
How NPS Works
The scoring breaks down like this:
Detractors (0-6)
Unhappy customers who might warn others away.
Passives (7-8)
Satisfied but not enthusiastic customers.
Promoters (9-10)
Your biggest fans who actively recommend you.
Your NPS score = % Promoters minus % Detractors
So if 60% of your customers are Promoters and 20% are Detractors, your NPS is +40. Scores range from -100 to +100.
See what NPS can help you achieve
Frequently asked questions
Yes. SmartSurvey is a fully-featured platform with advanced NPS tools. It’s often more flexible than specialist NPS-only software. You get trend tracking, cohort filtering and custom dashboards to help you run your full NPS programme, from collection to insight to action.
It can. You can set up alerts and actions based on responses, including:
- Real-time alerts via email, Slack or Microsoft Teams
- Automated workflows through integrations, webhooks or API
- Routing feedback to the right team based on score or comment
Yes. SmartSurvey works with over 300 native integrations, including:
- Salesforce
- HubSpot
- Microsoft Dynamics
- Slack
- MS teams
You can also use our API and webhooks for more tailored integrations.
It can. You can set up alerts and actions based on responses, including:
- Real-time alerts via email, Slack or Microsoft Teams
- Automated workflows through integrations, webhooks or API
- Routing feedback to the right team based on score or comment
Yes. SmartSurvey lets you:
- Add notes or context to dashboards
- Build different dashboards for different teams, like executive or team lead views
- Spot trends between NPS scores and your business results
Yes. You’ll get tools for:
Definitely. SmartSurvey is built on enterprise-grade infrastructure, with:
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
- Audit logs
- Permission controls
- Full compliance with GDPR, HIPAA and CCPA
Yes. SmartSurvey supports 56 languages, so you can run NPS programmes across teams, regions and time zones with no fuss. Want to learn more? Check out our page on multilingual surveys.
There are loads of options:
- Email, including embedded first question
- SMS
- QR codes
- Web links
- Website embeds
- Pop-ups
- Social media
- In-app using our API for web or mobile
Whether it’s a one-off follow-up or an ongoing journey, you’re covered.
Absolutely. You can:
- Add your own branding
- Use custom domains
- White-label the full experience, including surveys, emails and dashboards
Yes. You’ll get:
- Add multiple users
- Role-based permission
- Survey level permissions
- Team-level dashboards and reporting
- Question library
- Folder Structure
Ideal for larger organisations with complex data needs.
Because SmartSurvey gives you:
- More flexibility in how you collect, analyse and act on feedback
- Broader insights across the full customer journey
- Deeper integrations with your existing tools
- A team that puts support, security and ease of use first
In short, it’s a full survey platform with powerful NPS tools built in.
