SmartSurvey has transformed our ability to present live insights in all levels of the organisation. Our feedback loop is quicker and more effective.
AI-Powered NPS Survey Software
Create NPS surveys that drive advocacy and growth
Discover what turns customers into loyal promoters.
Pinpoint what to fix and what to amplify. Boost retention, grow revenue, and build a stronger brand with smart insights and action.
4.6/5
Get a personalised demo of SmartSurvey. Customised to your goals, led by our experts.
Trusted by 600,000+ happy users
Create, analyse, and improve your NPS with SmartSurvey
With SmartSurvey, NPS becomes actionable – uncover the ‘why’ behind the score and take steps to boost advocacy and retention.
The complete solution
Here’s what NPS helps you achieve
It’s more than just a score. Use NPS feedback to drive referrals, reduce churn, and strengthen your brand - with SmartSurvey you get access to automation and fast team handoffs built in.
Boost customer retention
Spot patterns in your NPS feedback and fix problems before customers leave. Send NPS insights to the right teams straight away so nothing gets missed and people stay happy for longer.
Maximise your revenue
Turn positive responses into fresh revenue. Use our integrations to launch referral or review campaigns, or trigger upsell journeys in other platforms when customers are most engaged.
Build a stronger brand
Identify key messages from your promoters and amplify what makes you stand out. Use those signals to highlight the experiences that keep people coming back to your brand.
Build real-time NPS dashboards for every level of your organisation
SmartSurvey turns all your feedback into live, role-based views so frontline staff spot issues instantly and leaders track progress at a glance.
NPS surveys that reach customers wherever they are
Maximise response rates by meeting customers in the moments that matter.
Why SmartSurvey?
SmartSurvey is the complete NPS solution
Other tools
Just a score – no skip logic, no open-text analysis, causing you to miss the “why” behind the number
Takes weeks of manual analysis to surface root causes or recurring themes hidden in qualitative feedback
You’re left guessing what to fix, or worse, fixing the wrong thing, leaving your team to do more work
Feedback gets collected, but then forgotten about, with no clear path to follow-up or resolution
Limited tools mean your feedback gets siloed, delayed, or ignored entirely
NPS with SmartSurvey
With skip logic and open-text insights built-in, you get the complete story, not just a score
Instantly uncover patterns, pain points, and opportunities in what customers actually say in seconds with AI
Real-time NPS dashboards show you shifts in sentiment as they happen; notifications enable rapid response
Built-in case management helps you close the loop fast on every single response whenever it’s needed
Join 1000s of teams that don’t just measure feedback – they act on it
Product tour – see how quickly you can create NPS surveys and track results with SmartSurvey
Connect your NPS data to your tech stack
Push, pull and trigger actions automatically. Share NPS insights easily across your apps and teams. Get more from your NPS scores, boost efficiency and add value throughout your organisation.
Don’t just take our word for it
Trusted by leading companies and brands worldwide.
Oliver Shreeve, BPP
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Martin, uSwitch
Multi-award winning survey software
Launch your NPS programme in four steps
Our team will help guide you through go-live and help you begin measuring loyalty insights.
Discovery call
Help our team understand your current challenges and goals – not a one-size-fits-all pitch.
Tailored demo
A tailored walkthrough focused on your goals, your teams, and your challenges.
Custom trial
We’ve shown you how SmartSurvey works - now take it for a test drive with your team.
Launch
We don’t disappear after the contract – our team guides your first survey launch step-by-step.
What is Net Promoter Score (NPS)?
How NPS Works
The scoring breaks down like this:
Detractors (0-6)
Unhappy customers who might warn others away.
Passives (7-8)
Satisfied but not enthusiastic customers.
Promoters (9-10)
Your biggest fans who actively recommend you.
Your NPS score = % Promoters minus % Detractors
So if 60% of your customers are Promoters and 20% are Detractors, your NPS is +40. Scores range from -100 to +100.
Frequently asked questions
Is SmartSurvey a good tool for Net Promoter Score (NPS) tracking?
Yes. SmartSurvey is a fully-featured platform with advanced NPS tools. It’s often more flexible than specialist NPS-only software. You get trend tracking, cohort filtering and custom dashboards to help you run your full NPS programme, from collection to insight to action.
Can SmartSurvey track NPS over time and by customer segments?
It can. You can set up alerts and actions based on responses, including:
- Real-time alerts via email, Slack or Microsoft Teams
- Automated workflows through integrations, webhooks or API
- Routing feedback to the right team based on score or comment
Does SmartSurvey integrate with tools like Salesforce or HubSpot?
Yes. SmartSurvey works with over 300 native integrations, including:
- Salesforce
- HubSpot
- Microsoft Dynamics
- Slack
- MS teams
You can also use our API and webhooks for more tailored integrations.
Can SmartSurvey trigger follow-ups based on NPS scores?
It can. You can set up alerts and actions based on responses, including:
- Real-time alerts via email, Slack or Microsoft Teams
- Automated workflows through integrations, webhooks or API
- Routing feedback to the right team based on score or comment
Can I connect NPS data to wider business metrics?
Yes. SmartSurvey lets you:
- Add notes or context to dashboards
- Build different dashboards for different teams, like executive or team lead views
- Spot trends between NPS scores and your business results
Does SmartSurvey analyse text feedback from NPS surveys?
Yes. You’ll get tools for:
Is SmartSurvey secure enough for enterprise use?
Definitely. SmartSurvey is built on enterprise-grade infrastructure, with:
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
- Audit logs
- Permission controls
- Full compliance with GDPR, HIPAA and CCPA
Can I run NPS surveys in other languages?
Yes. SmartSurvey supports 56 languages, so you can run NPS programmes across teams, regions and time zones with no fuss. Want to learn more? Check out our page on multilingual surveys.
How can I send NPS surveys with SmartSurvey?
There are loads of options:
- Email, including embedded first question
- SMS
- QR codes
- Web links
- Website embeds
- Pop-ups
- Social media
- In-app using our API for web or mobile
Whether it’s a one-off follow-up or an ongoing journey, you’re covered.
Can I brand my NPS surveys?
Absolutely. You can:
- Add your own branding
- Use custom domains
- White-label the full experience, including surveys, emails and dashboards
Can I manage teams and permissions in SmartSurvey?
Yes. You’ll get:
- Add multiple users
- Role-based permission
- Survey level permissions
- Team-level dashboards and reporting
- Question library
- Folder Structure
Ideal for larger organisations with complex data needs.
Why choose SmartSurvey over an NPS-only tool?
Because SmartSurvey gives you:
- More flexibility in how you collect, analyse and act on feedback
- Broader insights across the full customer journey
- Deeper integrations with your existing tools
- A team that puts support, security and ease of use first
In short, it’s a full survey platform with powerful NPS tools built in.
SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.
