The right choice of questions – their wording, purpose, running order and number – can make or break your research success.
Choosing and using survey questions
Let’s look at the key considerations you need to address in order to build a successful survey or questionnaire, and the types of survey question you can put to use…
Who is the target audience for the survey? Is participant pre-screening required? What are you looking to learn? How will the data be used and reported? Are you looking for quantitative or qualitative information, or both?
How many questions?
Getting the length of your survey just right can be a tricky thing to do. Make it too loo long and you risk your respondents losing interest and abandoning the survey. Make it too short and you can leave them feeling that there isn’t sufficient space to say what they want, or even that you’re trying to steer their answers.
What question types to use?
There are many different types of survey question, each with their own uses, advantages and even disadvantages. Read our guide to question types to pick so you can deploy the styles that best suit your objectives.
Get started quickly
Use one of our pre-built yet customisable template surveys to get up and running quickly.