Pro-level insights without the pro‑level complexity

Summary: SmartSurvey delivers pro-level insights without the complexity. You get powerful AI features, intuitive software that doesn't frustrate your team, and transparent pricing all with better support and security than QuestionPro.

Highlights

• AI-powered analysis: thematic categorisation, sentiment analysis, translations, and adaptive follow-up questions
• Simpler to use: intuitive interface that teams actually want to use, not software you avoid
• Advanced survey capabilities: 24+ question types, complex logic, piping, and multi-channel distribution
• Case management for closing the feedback loop with automated workflows
• UK data storage with ISO27001, Cyber Essentials Plus, and A-grade SecurityScorecard rating (98/100)
• Premium integrations across all plans including Salesforce, HubSpot, Microsoft Dynamics, Teams, and Slack
• WCAG 2.2 AA accessibility compliance built in
• UK-based support team with phone, live chat, and email plus free migration assistance
• Transparent pricing you can actually understand and budget for

Quick comparison:

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Why users switch from QuestionPro to SmartSurvey:

AI that actually saves time: Cut feedback analysis time by 50% with automatic thematic categorisation and sentiment analysis. Add AI adaptive surveys that automatically generate intelligent follow-up questions, and instant translations for multilingual research. QuestionPro doesn't offer these AI capabilities.

Software that doesn't frustrate you: SmartSurvey keeps things intuitive and powerful enough for teams of any size, simple enough to start today without training.

Better value and transparency: No more unclear tier changes, mysterious add-ons, or unexpected costs. SmartSurvey offers transparent pricing from day one, lower response costs.

Stronger security and compliance: ISO27001, Cyber Essentials Plus, A-grade SecurityScorecard rating (98/100), UK data storage as standard, and WCAG 2.2 AA accessibility built in. QuestionPro doesn't match this level of security or compliance.

Support that's actually there for you: UK-based support team available via phone, live chat, and email. Free migration assistance to help you switch. Enterprise Custom SLAs for business-critical programmes. QuestionPro doesn't offer any of these.

Summary: Yes, SmartSurvey includes several AI capabilities that QuestionPro doesn't provide, including adaptive surveys, automatic translations, and AI-powered thematic analysis.

AI features unique to SmartSurvey:

AI Adaptive Surveys: Automatically generate intelligent follow-up questions based on how respondents answer. The AI digs deeper into responses that need more exploration, giving you richer insights without manually creating complex logic.

AI Survey Translations: Translate surveys and responses into multiple languages instantly. Perfect for global teams or multilingual audiences. QuestionPro doesn't offer this capability.

AI Thematic Analysis: Automatically categorise thousands of open-text responses in seconds. Our AI identifies themes, patterns, and key topics across your feedback, cutting analysis time by 50%.

Summary: Yes, SmartSurvey is designed to be straightforward and intuitive, so you spend less time figuring out the software and more time acting on results.

Why SmartSurvey is simpler:

No more complexity headaches: SmartSurvey keeps things simple without sacrificing power. No more "I'll use it if I really have to" moments or spending hours trying to do simple tasks. The platform is built so teams of any size can start collecting feedback today without a steep learning curve.

AI that works for you: Our AI does the heavy lifting automatically. Sentiment analysis, thematic categorisation, and translations happen in seconds, so you don't need to manually analyse thousands of responses or hire specialists.

Transparent from day one: Everything is clear and upfront. No hidden menus, confusing pricing tiers, or unexpected add-ons. You'll know exactly what you're getting and how to use it.

Support when you need it: UK-based support team available via phone, live chat, and email. We help you get set up quickly and answer questions in plain English.

Summary: Yes, SmartSurvey is WCAG 2.2 AA compliant as standard. QuestionPro doesn't offer this level of accessibility compliance.

SmartSurvey accessibility:

WCAG 2.2 AA compliant: Every survey you create meets Web Content Accessibility Guidelines (WCAG) 2.2 Level AA standards automatically. This ensures your feedback programmes are accessible to all respondents, including those using assistive technologies.

Why this matters:

Legal compliance: Many organisations, especially in public sector, education, and healthcare, are legally required to meet WCAG accessibility standards. SmartSurvey helps you stay compliant without extra work.

Inclusive feedback: Accessible surveys reach more people. Respondents using screen readers, keyboard navigation, or other assistive technologies can complete your surveys without barriers.

Better response rates: When surveys work for everyone, you get more complete data from your entire audience, not just those without accessibility needs.

Built in, not bolted on: Accessibility isn't an add-on or premium feature—it's standard in every SmartSurvey. You don't need to configure settings or pay extra for compliance.

QuestionPro :QuestionPro doesn't offer WCAG 2.2 AA compliance, which can be a blocker for organisations with accessibility requirements.

Summary: Yes, SmartSurvey is built for enterprise with security certifications, governance controls, and scalability that match what IT and compliance teams expect.

Security and compliance

• Certifications: ISO27001, Cyber Essentials Plus, GDPR compliant, HIPAA-ready with appropriate controls
• Government approved: G-Cloud supplier and Crown Commercial Services partner
• Financial services: FSQS certified for meeting top compliance standards
• Security rating: A-grade SecurityScorecard (98/100)
• Encryption: AES at rest, TLS 1.2+ in transit
• Data residency: UK-based as standard (your data never leaves UK soil)

Access and governance

• SSO/SAML: Integrate with Active Directory or identity providers
• Role-based access control: Granular permissions for teams
• Audit logs: Track who did what and when
• IP restrictions: Limit account access to approved networks
• 2FA: Two-factor authentication available

Scale and reliability

• Uptime: 99.9% with status page monitoring
• Capacity: Built to handle millions of responses and traffic spikes
• Integrations: Connect to Salesforce, HubSpot, Dynamics, Teams, Slack, and 297+ other platforms

Enterprise workflows

• Case management: Close the feedback loop with the ability to communicate with respondents in-app and team assignments
• Shared dashboards: Give stakeholders real-time access to insights
• Custom SLAs: Tailored support agreements for business-critical programmes
• Managed services: Our team can design, deploy, and manage surveys for you

Summary: Enterprise-grade security with UK hosting, encryption, and compliance tooling trusted by regulated industries.

Security and compliance

• Certifications: ISO27001, Cyber Essentials Plus; GDPR and HIPAA compliant
• Government approved: G-Cloud approved supplier and Crown Commercial Services partner
• Financial services: FSQS certified for meeting top compliance standards
• Encryption: AES encryption at rest; TLS 1.2+ in transit
• Identity: SSO (SAML/Active Directory), role-based access control, user activity audit logs
• Data residency: UK-based data storage as standard

Whether you're running a single survey or coordinating feedback across your entire organisation, SmartSurvey delivers the reliability you need when it matters most.

• Uptime: 99.9% uptime with status page monitoring
• Scale: Built to handle millions of responses and traffic spikes
• API limits: generous defaults; enterprise upgrades available

Summary: Fast rollout and guided onboarding for our enterprise plans.

Getting live

• Time-to-value: days for simple setups; weeks for complex CX/SSO
• Managed Services: our managed services team help you design and deploy surveys quickly handling everything from survey creation to distribution and custom dashboards
• Support: help guides and tickets and phone support on all paid plans. Live chat support on Business plans upwards, custom SLAs available on Enterprise plans
• Resources: extensive knowledge base, 150+ survey templates covering Customer experience, Employee experience, education, human resources, product, recruitment, events, hospitality and many more.

Summary: QuestionPro users switch to SmartSurvey for three main reasons: AI that saves time, simpler software that doesn't cause headaches, and transparent pricing.

The three big reasons:

1. A toolkit of AI for analysis, adaptive surveys and more

Users switch because SmartSurvey's AI genuinely saves time:

• Sentiment analysis: Automatically detect emotional tone in responses
• Automatic thematic categorisation: Process thousands of comments in seconds, cutting analysis time by 50%
• Multi-language translation: Translate surveys and responses instantly
• Adaptive follow-up questions: AI generates intelligent next questions automatically

Result: Get deeper, better insights faster without manual analysis or specialists.

2. Survey software built to make your life easier

SmartSurvey keeps things simple:

• Intuitive interface that doesn't require training
• Less time figuring out the software, more time acting on results
• Powerful enough for teams of any size
• Simple enough to start today

3. Simple, transparent pricing from day one

Users switch to escape:

• Unclear tier changes
• Unexpected costs
• Higher response charges

SmartSurvey offers:

• Clear, fair pricing you can budget around
• Lower response costs
• Flexibility to upgrade or change as needs evolve
• Price match guarantee

Additional reasons users switch:

Better support:

• UK-based support team (phone, live chat, email)
• Free migration assistance
• Enterprise Custom SLAs

More features without upgrade:

• Premium integrations on all plans (Salesforce, HubSpot, Dynamics)
• WCAG 2.2 AA accessibility compliance
• Case management
• UK data storage
• A-grade security rating (98/100)