Free Online Surveys

Create and distribute surveys and collect instant feedback anytime, anywhere with our free survey maker tool.

Points to remember when building your survey

While SmartSurvey gives you the ability to create free online surveys quickly to gain research data, there is still an art to creating an effective online survey.

Reduce length

Most participants are willing to spend on average up to ten minutes completing a survey. In practice, this means that an online survey with more than twenty questions will reduce its response rate with each additional question.

Seek simplicity

In a survey, short questions and short answers are best. Avoid asking open-ended questions, use descriptive text instead of numbers when presenting choices, and be careful not to suggest the answer in the way the question is posed.

Be coherent

Organising questions together according to topic enables you to ask general questions first, before going into more detailed questions. When you group questions that use the same answer scale together, participants will be able to answer questions quickly.

Use logic

Participants don’t like to be confronted with too many questions that are not relevant to them. You can avoid participants getting frustrated by using survey logic and branching to ensure irrelevant questions are skipped completely.

Filter responses

Include page and question randomisation designed to capture inattentive or fake respondents. By automatically displaying question choices in a random order to every respondent you can filter out data that could skew your results.

Avoid binaries

Yes/No questions that lack any third option can create erroneous data. When confronted with binary questions, respondents will answer either yes or no when the real response may be entirely different.

Reassure respondents

Assure your participants that their personal data will be kept safe and won’t be shared with any third parties. By respecting respondent anonymity and stating this clearly at the start of your survey, you can increase the response rate.

Show empathy

Respondents that are willing to answer initial questions will be more open to sharing sensitive or personal information, like age or education level. Therefore, it is wise to place your sensitive or personal questions near the end of your survey.

What makes SmartSurvey right for you?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.


Surveys, questionnaires, online forms, consultations, quizzes, you name it, we have it.

Nothing to install

No complicated installations or downloads, just sign up and create surveys through your browser.

Easy to use

Intuitive user-led design, with easy to follow step-by-step guides.


Data encrypted during transit and at rest. ISO27001 and Cyber Security Essentials Plus certified.

Your data in one place

Connect your data with APIs, Zapier, Salesforce, Google Analytics, and more.


Help when you need it, through email and telephone.

You’re in safe hands

EU & UK GDPR Compliant logo.
ISO 27001 Information Security Management logo
HM Government G-Cloud Supplier logo
Cyber Essentials Plus logo
ICO logo
PCI DSS Compliant logo
FSQS Registered logo.

Get started now

Create powerful online surveys with our user-friendly yet advanced survey software.

Sign Up for Free to use this Template

Use this template