Free Online Surveys

Create and send great looking surveys and collect immediate feedback anytime, anywhere with our free survey maker tool.

Free forever. No credit card required.

A graphic showing an array of survey question types on different devices.

Trusted by 400,000+ happy customers


Free and innovative survey tools to create engaging surveys.

A graphic showing survey creation options including rich text editor, question types and images.

More than a dozen question types

From multiple choice and free text, to ranking and Likert questions and much more. Our web survey tools offer over a dozen question types for you to choose from.

Question customisation options

From customised fonts and text size, adding comment boxes, word count caps and applying text and answer validation limits, to randomised answer choices, hiding questions, adding custom HTML to your questions and much more. Customise and format your questions to meet your exact requirements, with one of the best free online survey tools around.

Rich media enhancement

Boost engagement through the many rich media options that are available with our website survey tools. Quickly bring your survey to life by embedding images, audio files and even YouTube videos into your questions.

Build surveys in any language

Use the best free survey tool, to swiftly and easily create your surveys in any language.


Customisable survey software that delivers great looking surveys.

Ready-made survey templates

Get fast and convenient access through our web survey software to a wide range of ready-made survey templates to suit multiple industries.

Apply a ready-made theme

It’s quick and simple to apply a ready-made theme from our choice of 40+ professionally designed survey themes.

Mobile-responsive surveys

Get great-looking surveys on any mobile device and screen size with the best survey creator tool. Our digital survey software and survey themes are mobile-responsive by default, to provide the same quality experience for all users.

Useful custom settings

From adding a survey introduction or a survey progress bar, to customising your button text, editing your survey width or showing and hiding back buttons and page numbers. It’s easy to make these quick, but valuable custom design changes with one of the best free survey sites.

Screenshots of various custom survey themes on desktop and mobile.


Innovative ways to reach out to your audience with your website survey.

Graphic showing different delivery channels including QR code, SMS message and email link.

Direct link

Quickly and easily extend your survey’s reach. Wherever you want it, it’s simple to place a direct and unique link to your survey.

Embed surveys

Increase user engagement with a survey link embedded into the body of a web page or app, which helps minimise other distractions and keeps respondents focused on completing your survey.

Custom tracking links

Keep track of multiple surveys and easily filter your survey responses, with the capability to create custom tracking links.

Social media

Boost your response rates by sharing your website survey with your contacts and followers on social media sites. It’s simple to do with a link to your survey in your social media post.

Discover what our survey software can do

Our survey software is user friendly yet packed full of advanced features. Create your first survey to and find out how our platform can deliver the results you need.


Strong analysis tools that help you to reveal valuable and actionable insights.

Real-time results

View real-time responses for your surveys online. Create graphs, identify trends and use custom filters to generate the insight you need.

View results summary

Quickly gain a top-level overview of how your survey has performed, with the ability to view an overall results summary of all the responses you’ve received.

View individual responses

Home in on what different respondents are saying, with the ability to view individual survey responses.

Summary views

Configure the viewing options for your survey summary page, to get the views that you want.

View basic statistics

Automatically calculated standard statistical information such as: Min, Max, Mean, Variance, Standard Deviation and Satisfaction rates for appropriate questions are easy to view.

Data export options

Download and export single responses to a PDF or Word file, or a whole summary report to Word.

Screenshots showing SmartSurvey analytics data.


Tools to better organise your survey forms and save you time.

Screenshot showing SmartSurvey question template selection screen.

Simple survey search

Some survey sites can be challenging to navigate, but we make ours simpler with the ability to search your survey library by title.

Better organise surveys

It’s easy to organise your online surveys through our platform, thanks to the ability to create then move your surveys into folders.

Find surveys fast

We make your own surveys easier to find, with the ability to sift through your survey websites by name and results.

Save on administration

With the ability to copy existing survey forms within your account, we help you to save time on survey administration.

Find support at hand

Get the most out of your online survey tools.

Compared with many other online survey sites, our powerful, yet easy to use software, means that even with minimal past survey experience, you will be quickly achieving what you need to with our online survey tools.

And for anyone requiring guidance and support, we have a comprehensive set of help guides available, that can assist you with any questions you might have about the functionality of our survey platform.

SecurityScorecard rating:

A (98).

Your data is in safe hands

When it comes to survey platforms, data security is one of the most important features to consider.

You can rest assured that your data is in safe hands with us, due to our compliance with GDPR. Our data is hosted and secured in UK data centres. In addition all survey data is encrypted in transit and at rest so you can be confident that its safe.

SmartSurvey is also ISO27001 and Cyber Essentials Plus accredited. These independent assessments ensure we not only have robust security processes in place, but our people always follow the correct behaviours to ensure consistently high data security standards.

Partner with a provider that can offer you the highest security assurances. According to industry experts SecurityScorecard, we currently offer the most secure platform for survey software among our competitors.

You’re in safe hands

EU & UK GDPR Compliant logo.
ISO 27001 Information Security Management logo
HM Government G-Cloud Supplier logo
Cyber Essentials Plus logo
ICO logo
PCI DSS Compliant logo
FSQS Registered logo.

Survey software that delivers exactly what you need

With the securest of platforms, great reporting tools and features that make your surveys easy to manage, you can be confident of delivering exactly what you need.

Points to remember when building your survey

While SmartSurvey gives you the ability to create free online surveys quickly to gain research data, there is still an art to creating an effective online survey.

Reduce length

Most participants are willing to spend on average up to ten minutes completing a survey. In practice, this means that an online survey with more than twenty questions will reduce its response rate with each additional question.

Seek simplicity

In a survey, short questions and short answers are best. Avoid asking open-ended questions, use descriptive text instead of numbers when presenting choices, and be careful not to suggest the answer in the way the question is posed.

Be coherent

Organising questions together according to topic enables you to ask general questions first, before going into more detailed questions. When you group questions that use the same answer scale together, participants will be able to answer questions quickly.

Use logic

Participants don’t like to be confronted with too many questions that are not relevant to them. You can avoid participants getting frustrated by using survey logic and branching to ensure irrelevant questions are skipped completely.

Filter responses

Include page and question randomisation designed to capture inattentive or fake respondents. By automatically displaying question choices in a random order to every respondent you can filter out data that could skew your results.

Avoid binaries

Yes/No questions that lack any third option can create erroneous data. When confronted with binary questions, respondents will answer either yes or no when the real response may be entirely different.

Reassure respondents

Assure your participants that their personal data will be kept safe and won’t be shared with any third parties. By respecting respondent anonymity and stating this clearly at the start of your survey, you can increase the response rate.

Show empathy

Respondents that are willing to answer initial questions will be more open to sharing sensitive or personal information, like age or education level. Therefore, it is wise to place your sensitive or personal questions near the end of your survey.

Get started now

Create powerful online surveys with our user-friendly yet advanced survey software.

Sign Up for Free to use this Template

Use this template