Consumer and Target Audience Surveys
Helping you to identify and maximise engagement of your key target audience
From finding out about their motivations, attitudes and interests, to what most influences their commercial behaviour, undertaking some level of consumer research is essential if you’re to identify the right target audience for your products or services.
From key demographic information about potential customers, to where you’re most likely to find them, whether that’s online or offline. The results of your consumer research can enable you to get a clearer picture of your ideal audience, which you can then break down into specific buyer persona profiles, for more effective and targeted marketing.
Primary and secondary research of fresh and existing data should form a key part of this, if you’re to gain a deeper and more comprehensive understanding of the target audience group you’re most interested in. By enabling you to collect, analyse and interpret this data, consumer surveys are the ideal market research method to help you better understand the motivations, attitudes and interests of your target audience.
Types of consumer survey
From attitudes, opinions, behavioural trends and expenditure patterns to demographic and lifestyle issues. Consumer surveys can measure a lot about a particular target audience, as well revealing factors from the wider society that might be influencing them. Subsequently, these areas can be explored in a lot more focus through niche consumer surveys ranging from consumer insight, consumer opinion, consumer expenditure and consumer lifestyle surveys, to demographic and target audience surveys when you need to dig deeper into the detail.
Consumer survey software
If you’re to be able to create, distribute and analyse your survey easily, and maximise your response rate, you need to have the right survey software in place. With the ongoing development of our survey software, we’re making even simpler and quicker to create, send and analyse surveys, with tools that will also maximise its impact with respondents:
Create impactful surveys
With our user-friendly software, ready-made and customisable templates, extensive question library and advanced features, it’s quick and easy to tailor your survey and questions to meet the needs of any customer survey research you’re working on.
Reflect your brand
It’s simple with our survey software, with tools that make it easy for you to incorporate your brand’s look and feel. From your company logo, text font style and brand colours, to even customising your survey’s web address. Our tools will ensure your survey’s instantly recognisable to your target audience to help maximise your response rate.
Reach your audience
Reach out to your audience in the way that best suits them. From email and web to SMS. Different demographics prefer different platforms for accessing and completing their survey. So, with our wide range of distribution channels, it’s easy to segment and then reach out to different groups within your audience, with the channel that best grabs their interest.
Draw actionable insight
Thanks to our powerful analysis tools, it’s easy to identify trends or correlations and quickly gain actionable insights from your data. In addition, strong reporting tools featuring smart dashboards and a wide range of charts and graphical formats, makes it’s simple to present your findings and next steps to your colleagues.
Consumer survey questions
Consumer survey templates
With a wide range of consumer survey types and questions you could potentially use, it can be challenging to know where to begin. That’s why to help you, we’ve created a fully customised range of consumer survey templates, to help get you started.