Online surveys are an effective way for businesses to gauge customer satisfaction or measure the impact of a marketing campaign. Surveys can be posted on the business website, and participants can be invited to respond by email or social media. There are many ways in which a survey can be helpful in revealing things about your business, product, or service. Nevertheless, some important rules apply when it comes to putting the survey together.
1. A short survey is better than a long one
Most participants are willing to spend on average up to ten minutes completing a survey. In practice, this means that an online survey with more than twenty questions is too long.
2. Questions must be easy to understand and answer
In a survey, short questions and short answers are best. Multiple choice questions are a popular option. Avoid asking open-ended questions, and be careful not to suggest the answer in the way the question is posed. If possible, offer a scale of answers ranging from negative to positive, for example, 1 being the most negative response and 10 being the most positive.
3. Group questions according to topic
By organising questions together according to topic enables you to ask general questions first, before going into more detailed questions. When you group questions that use the same answer scale together, participants will be able to answer the questions more quickly.
4. Place sensitive questions at the end
After answering other questions, participants will be open to sharing more sensitive or personal information, like age or education level. Therefore, it is wise to place your more sensitive or personal questions near the end of your online questionnaire.
5. Avoid irrelevant questions
Participants don't like to be confronted with too many questions that are not relevant to them. You can avoid participants getting frustrated by using survey logic and routing technology to build intelligent and responsive surveys. This ensures irrelevant questions are skipped completely.
6. Reassure your respondents that their data is secure
Always tell your participants that their personal details will be kept safe and won't be shared with any third parties. Including this statement on your online survey can increase the response rate by inspiring trust.
7. Spend time on your design
An online survey that looks good and is presented well will have a higher response rate than one that looks like it has been thrown together quickly. Pay attention to layout, fonts, and colours, and incorporate design elements from your business website, like your logo.
8. Include images and video
Using visuals, like images or video, can stimulate your participants' memory. If you would like to know if people remember or noticed your last mailing or advertisement, include it in the survey to jog their memory.
9. Do a trial run
Before making your survey public, have a few people do a test run of the survey to make sure it is functioning correctly and all the questions are clear.
10. Give SmartSurvey a go
You can start making your own online surveys today by using SmartSurvey's online survey tool.
Online surveys are an easy and cost-effective way to find out how your customers feel about your business, product or service. By applying these tips you will get the most out of your online surveys. The results of the surveys can be used to fine-tune products and services, and they can even be used to make important decisions about the direction of your business as a whole.