Smarter decisions start here

Compare how each plan gets you there: Advanced for intelligent surveys,
Growth for faster AI insights, or unlock all features with Full Access.
G2 logo.
Star.Star.Star.Star.Star.
4.6/5
Basic
Everything you need to start collecting feedback for free
Free
Get started
No credit card required. Free forever
Users
1
Responses / month
100
Emails invites  / month
Essentials
Core question types
Build with AI
Accessible & mobile friendly surveys
130+ survey templates
GDPR compliant
Export results summary to Word
Advanced
Advanced tools for individuals who need deeper insights
£90
/ mo
Billed annually £1,080
Start free trial
14 day trial, no credit card needed
Users
1
Responses / year
30,000
Emails invites  / year
90,000
Everything in Basic, plus
Advanced question types
Custom branding (logo + theme)
Logic & personalisation
Custom thank you message
Sentiment analysis
Trend charts
Text analysis & word clouds
Export (XLS, CSV, PDF, Word)
Live chat / Email / phone support
Growth
Scale feedback with collaboration tools & AI analysis
£125
user / mo
Billed annually £4,500
Start free trial
14 day trial, no credit card needed
Users
3+
Responses / year
90,000
Emails invites  / year
180,000
Everything in Advanced, plus
Multiple user accounts
Dashboards
Auto translate surveys
Default answers, pre-population
Set user permissions & limits
Thematic analysis
Share surveys & dashboards
Shared survey/question templates
Shared branded assets
User security logs
Two factor authentication
API & Webhooks
Integrations
And more...
Full Access
Enterprise-grade feedback platform tailored to you
Enquire
Contact us
Users
Custom
Responses / year
Custom
Emails invites  / year
Custom
Everything in Growth, plus
Multiple admins
Experience management features
Case management
Reputation management
Full white labelling
Stakeholder dashboards
Hide “Powered by SmartSurvey”
Auto translate (surveys & responses)
Offline surveys & kiosk mode
Dedicated customer success manager
Integrations
And more...
Security & Compliance
Custom Contact, DPA & SLA
NHS DSPT
HIPAA compliance
Single Sign On (SSO)
Prevent indexing & IP blocking

Our paid plan prices are displayed exclusive of VAT.
All prices are subject to VAT.

Compare plans & features

Unlock powerful features to drive meaningful feedback and confident decisions.
Essentials
Basic
Advanced
Growth
Full Access
Surveys
Unlimited
Unlimited
Unlimited
Unlimited
Questions per survey
15
Unlimited
Unlimited
Unlimited
Users
1
1
3+
Custom
Responses
100 per month
30,000 per year
90,000 per year
Custom
Email Invites
90,000 per year
180,000 per year
Custom
GDPR compliant surveys
Accessible (WCAG 2.2 AA) & mobile friendly surveys
Build & configure
Basic
Advanced
Growth
Full Access
130+ survey templates
Add multimedia (images, audio, embed videos)
Build with AI
Create surveys in any language
Core question types
Advanced question types
Save & continue later
Question libraries
Searchable dropdown
Auto translate surveys
Auto translate responses
Question embedded emails
Smart lookup
Branding & customisation
Basic
Advanced
Growth
Full Access
Ready made survey themes
Customise survey links
Add your own logo
Create your own theme
Custom thank-you page
Custom font
Custom theme element (headers & footers)
Branded reports/dashboards
Custom URL redirect on survey completion
Hide “Powered by SmartSurvey” footer
Professionally branded survey template
Custom domain branding (surveys, dashboards, links)
Multiple custom domains
Custom Email sender (DKIM/SPF)
Custom SMS sender name
Logic & personalisation
Basic
Advanced
Growth
Full Access
Skip logic
Display logic (question, page, in-page)
Randomisation
Piping
Carry-forward responses
Question validation
Text limit validation
Email address validation
Show/hide questions
Scoring
Custom variables
Default answers & pre-population
Conditional email triggers
Distribute & collect
Basic
Advanced
Growth
Full Access
Web links
Social media sharing
Consumer panels*
Survey expiry / end dates
Response quotas
Contact list management
Tracking links (tracking multiple channels)
Embed surveys on your website
Survey pop-ups on your website
Email tool (invitations, reminders, tracking)
Paper/manual completes
Question embedded emails
Print responses
SMS tool
Offline surveys / kiosk mode
Website exit surveys
Analyse
Basic
Advanced
Growth
Full Access
Real-time data analysis
Individual response analysis
Basic statistics
Filtering
Sentiment analysis
Trend analysis
Text analysis (word clouds)
Advanced individual response data analysis
Cross tabulation
Thematic analysis
3,000 credits
Custom
Auto translate responses
TURF analysis
Filter by languages
Reporting
Basic
Advanced
Growth
Full Access
Report summary & individual responses
Export summary reports (PDF, Word, Excel)
Word only
Customisable reports
Customisable charts
Advanced chart types
Export raw data (XLSX, CSV, TSV)
Export to SPSS
Automated export scheduler
Dashboards
10 dashboards
Custom
API data extract
PowerBI integration
White-label shareable reports
Reputation management
Automate & integrate
Basic
Advanced
Growth
Full Access
Zapier
Microsoft Teams
Slack
Monday.com
Pipedrive
Google Analytics & Tag Manager
API
Webhooks
Salesforce
HubSpot
PowerBI integration
Microsoft Dynamics
Team management & collaboration
Basic
Advanced
Growth
Full Access
User accounts & roles
User permissions & limits
Share and transfer surveys between users
Collaborate on surveys & results
Shared survey templates
Shared question libraries
Shared brand assets
Custom password policies
Case management (assign/track follow-ups)
User security logs
Multiple admins
SSO (Single Sign On)
Security & Compliance
Basic
Advanced
Growth
Full Access
ISO27001 certified
Cyber Essentials Plus
GDPR compliant
NHS DSPT
SSL/TLS/HTTPS encryption
Two-factor authentication
Survey password protection
Custom password policies
SSO (Single Sign On)
HIPAA compliance
IP access/blocking on surveys
IP geo-location restriction
Account IP restrictions
BOT protection / CAPTCHA
SCIM user provisioning
Prevent indexing on search engines
Custom DPAs/contracts/terms
Infosec due diligence process
Support & onboarding
Basic
Advanced
Growth
Full Access
Help guides & knowledge base
Support tickets
Phone support
Training sessions (additional charge)
Send together (additional charge)
Live chat support
Customer success manager
Get Started
Basic
Advanced
Growth
Full Access
Get started
No credit card required. Free forever
Start free trial
14 day trial, no credit card needed
Start free trial
14 day trial, no credit card needed

Frequently asked questions

Can I trial SmartSurvey before subscribing?
+

Yes, we offer a 14-day free trial for each of our accounts, allowing you access to all the features within that plan. Take advantage of our free trial to see whether our survey software provides you with the solutions you need.

Please note, as trials are intended for testing and experimentation purposes, you will be limited to a maximum of 10 participants per contact list and access to view 100 responses during the 14-day period. If you collect more than 100 responses during your trial, these will be visible in your account once you upgrade to the paid plan. Data export is limited to 10 responses during the trial period.

To register for a trial account, simply click on the Try for Free link at the bottom of each plan located above, if you require a trial of our enterprise survey tools then please get in touch.

Can I cancel at any time?
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Yes. You can upgrade, downgrade, or cancel your plan at any time from your account page.

How billing and changes to your plan work

Plans are billed annually.

If you cancel or downgrade during your annual term, your change will take effect at the end of your current billing period. You’ll continue to have access to the features included in your current plan until that date.

We don’t offer refunds or credits for partial billing periods. If you change or cancel your plan partway through the term (for example, after 6 months), you remain committed to – and will be charged for – the full annual term.

There’s no need to contact us to downgrade your account, as long as you make the change before your next payment is due from your account page.

If you pay by invoice

If you pay by invoice, you’ll need to provide 31 days’ notice if you want to cancel or downgrade your plan.What happens to my surveys and data?Your surveys and any data you’ve collected will remain in your account when you downgrade and can be accessed later, until you choose to delete your account.

What payment options are available?
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We accept most major credit and debit cards for our Advanced and Growth plans. These plans are billed on a subscription basis. Our Full Access plans are invoiced.

Is my data secure and private?
+

All the data you collect is stored and backed up on our UK/EU-based servers. Data collected is owned by ‘you’ the user and will not be accessed or shared without your permission. This is a fundamental principle behind our philosophy of ensuring your data is safe and secure. SmartSurvey is ISO27001 certified and registered under the Data Protection Act.

Do you offer discounts for students and charities?
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Yes, our Student Plan is the perfect, flexible and discounted option for academic research. We also offer great discounts for charities; go to our Account Request page to see if your not-for-profit organisation qualifies for a discount.

Are your plan prices inclusive of VAT?
+

Our paid plan prices are displayed exclusive of VAT. All prices are subject to VAT.

SmartSurvey student and not-for-profit plans

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
Student Plan

Loaded with all the advanced features you need to complete your research projects at a student-friendly monthly price.

Not-for-profit Plan

We understand the financial constraints of not-for-profit organisations and charities, so offer great discounts without compromise on the quality of service.

Need help selecting the right plan?

If you would like more information then please get in touch.