Smarter decisions start here

G2 logo.
Star.Star.Star.Star.Star.
4.6/5
Surveys
Create advanced surveys or forms, distribute everywhere and analyse your responses.
Feedback programme
Run always-on customer, employee, citizen, or patient experience programmes.
Monthly
Annual
Save up to 22%
Month-by-month, cancel anytime!
Billed annually in advance
Basic
Everything you need to start collecting feedback for free
Free
Get started
No credit card required. Free forever
Users
1
Responses / month
100
Emails invites  / month
Essentials
Core question types
Build with AI
Accessible & mobile friendly surveys
130+ survey templates
GDPR compliant
Export results summary to Word
Advanced
Everything you need to create intelligent, responsive surveys
£70
/ mo
Billed annually £840
£90
/ mo
Save 22% with annual
Start free trial
14 day trial, no credit card needed
Users
1
Responses / year
30,000
Emails invites  / year
90,000
Users
1
Responses / month
2,000
Emails invites  / month
6,000
Everything in Basic, plus
Advanced question types
Custom branding (logo + theme)
Logic & personalisation
Custom thank you message
Sentiment analysis
Trend charts
Text analysis & word clouds
Export (XLS, CSV, PDF, Word)
Live chat / Email / phone support
Growth
Everything you need to scale feedback across teams
£100
user / mo
Billed annually £1,200
£125
user / mo
Save 20% with annual
Start free trial
14 day trial, no credit card needed
Users
1+
Responses / year
90,000
Emails invites  / year
180,000
Users
1+
Responses / month
4,000
Emails invites  / month
12,000
Everything in Advanced, plus
Multiple user accounts
Dashboards
Default answers, pre-population
Set user permissions & limits
Share surveys & dashboards
Shared survey/question templates
Shared branded assets
User security logs
Two factor authentication
API & Webhooks
Integrations
And more...
Scale
The complete toolkit for deep, data-driven insights
Enquire
Contact us
Users
Custom
Responses / year
Custom
Emails invites  / year
Custom
Everything in Growth, plus
Multiple admins
Thematic analysis
Unlimited dashboards
Auto translate (surveys & responses)
Conditional email triggers
Access to SMS invitations
Prevent search engine indexing
Hide “Powered by SmartSurvey”
Add-ons
Case management
Reputation management
Full white labelling
Integrations
And more...
Security & Compliance
Custom Contract, DPA & SLA
NHS DSPT
HIPAA compliance
Single Sign On (SSO)
Prevent indexing & IP blocking

Our paid plan prices are displayed exclusive of VAT.
All prices are subject to VAT.

SmartCX™
CX
SmartEX™
EX
SmartPX™
PX
SmartCE™
CE
SmartCX logo.

For CX teams running multi-touchpoint experience programmes

Stop guessing why customers leave and start proving what keeps them. SmartCX connects feedback, reviews, and experience data into a single programme so your organisation can act on root causes, not just react to scores. The result: fewer escalations, better retention, and CX investment you can actually tie to outcomes.
Where most CX teams are stuck

Scores move up and down but nobody can explain what's driving the shift

CX recommendations get made, then die in slide decks nobody revisits

Growing investment in experience programmes with no clear proof of return

Firefighting complaints instead of fixing root causes behind them

Where SmartCX gets you

Board-ready answers on what's driving loyalty up or down

Root causes prioritised by business impact and data rather than opinion

See how scores, sentiment and key themes are moving over time, not just a snapshot of today

Show the board exactly where CX investment is moving the needle

The full CX programme

Collect at every touchpoint, find root causes with AI, and close the loop.
Get a complete picture of your customer experience
  • Collect NPS, CSAT, and CES at every touchpoint to build a full view of CX
  • Monitor and respond to third-party reviews alongside survey data
  • Sync feedback data to your CRM and business tools to eliminate data silos
Know why customers feel the way they do
  • See customer emotion across every open-text response automatically
  • AI groups open-text feedback into themes to surface patterns
  • Multi-source dashboards bring data from all touchpoints into one view
Turn insights into impact that your board can see
  • Identify the most impactful work by identifying what is driving scores down
  • Run global programmes in any language without manual translations
  • Create trend charts to show whether actions impacted scores over time
SmartEX logo.

For people teams running employee programmes at scale

Stop running surveys that collect dust and start running a programme that reduces attrition. SmartEX connects eNPS, eSAT, and engagement data into a single programme so your organisation can pinpoint why people leave, prove what's working, and give every people leader the data to act. The result: lower turnover, faster intervention, and EX investment you can actually tie to retention.
Where most people teams are stuck

Engagement programme is running but employee turnover keeps climbing

EX investment with no way to prove what is the most important thing to work on

People leaders making decisions without their own team's data

The global workforce invisible in an English-only programme

Where SmartEX gets you

Early warning on disengagement before it becomes attrition

Root causes ranked by impact so you fix what matters first

Every people leader equipped with live data for their team

Run multi-lingual EX feedback programmes to get a clear picture of your global workforce

The full EX programme

Listen at every touchpoint, find root causes with AI, and give leaders the data to act.
Get a complete picture of your employee experience
  • Full employee lifecycle visibility via eNPS, eSAT, and engagement
  • Automatically translate surveys and responses for global workforces
  • Branded surveys that match your organisation at every touchpoint
See the why that sits behind the numbers
  • Detect how employees really feel with AI-powered sentiment analysis
  • Let AI group employee comments into the topics that matter most
  • Multi-source dashboards help you see the full workforce picture
Insight that reaches every leader in your organisation
  • Live dashboards segmented by team, location, or department
  • Receive alerts for feedback with low scores to intervene before people leave
  • Trend reporting shows whether your actions are actually working
SmartPX logo.

For organisations running patient experience programmes

Know exactly where patient experience is improving and where it isn't. SmartPX brings FFT (NHS Friends & Family Test), surveys, and patient feedback into a single programme so your trust can act on root causes, report with confidence, and prove that investment in patient experience is making a measurable difference.
Where most PX teams are stuck

FFT feedback gets submitted but never shapes improvement

No trust-wide picture of where the patient's experience is failing

Patient experience investment with no evidence of impact

Reporting takes days and still leaves questions unanswered and unaddressed

Where SmartPX gets you

A single, live picture of patient experience across every ward and service

Your team spending time on fixes that actually move scores, not chasing the wrong problems

Board and NHS England reports generated automatically, not manually

Catch patient issues and complaints early, before they impact scores

The full PX programme

Compliant FFT, AI-driven insight, and reporting that proves impact.
Hear every patient's voice at each touchpoint
  • Compliant FFT surveys ready to launch with no setup required
  • Capture feedback at every point of care, on any channel or device
  • Remove barriers for diverse patient populations with AI Translations
Understand the story behind patient scores
  • Understand the emotional tone of patient feedback automatically
  • Automatically code patient comments into recurring themes
  • Compare experience across hospitals, wards, and departments
Prove that things are changing
  • Automated reports for NHS England, boards, and service leads
  • Trend reporting shows whether improvements are landing
  • Entity hierarchy organises feedback from trust to individual department
SmartCE logo.

For public sector bodies running public consultations

Stop running consultations that tick a box and start running ones that shape decisions. SmartCE puts every consultation in a single branded hub where citizens register, engage, and follow outcomes. The result: higher participation, clear accountability, and consultation spend your leadership can defend.
Where most consultation teams are stuck

Consultations run on time and on budget, but participation stays flat

Your organisation asked for feedback but can't prove it actually listened or acted

Budget spent on separate tools that don't join up or talk to each other

Responses sitting unread because there's no time or resource to properly analyse them

Where SmartCE gets you

Higher participation from one branded hub citizens know and return to

Prove you acted on feedback with “We asked, you said, we did” pages

Save money with one platform replacing separate consultation and engagement tools

Save hours by understanding what citizens are really saying with AI Analysis

The full consultation programme

Publish consultations, collect responses, and prove that you’ve listened.
One place for every consultation
  • Public hub listing active, upcoming, and closed consultations
  • Branded landing pages matching your council's identity building trust
  • Citizen accounts with login, saved progress, and full consultation history
Understand what citizens really think
  • Interactive maps with pin-drop so residents can give feedback tied to location
  • Save and continue lets citizens complete longer consultations later
  • AI sorts consultation responses into clear themes for faster, better reporting
Prove that you have listened and taken action
  • “We asked, you said, we did” outcome pages published from results
  • Citizen directory so residents can follow topics they care about
  • Departmental roles with central oversight and quality control

Compare plans & features

Unlock powerful features to drive meaningful feedback and confident decisions.
Essentials
Basic
Advanced
Growth
Scale
Surveys
Unlimited
Unlimited
Unlimited
Unlimited
Questions per survey
15
Unlimited
Unlimited
Unlimited
Users
1
1
1+
Custom
Responses
100 per month
30,000 per year
90,000 per year
Custom
Email Invites
90,000 per year
180,000 per year
Custom
GDPR compliant surveys
Accessible (WCAG 2.2 AA) & mobile friendly surveys
Build & configure
Basic
Advanced
Growth
Scale
130+ survey templates
Add multimedia (images, audio, embed videos)
Build with AI
Create surveys in any language
Core question types
Advanced question types
Save & continue later
Question libraries
Searchable dropdown
Auto translate surveys
Auto translate responses
Question embedded emails
Smart lookup
Branding & customisation
Basic
Advanced
Growth
Scale
Ready made survey themes
Customise survey links
Add your own logo
Create your own theme
Custom thank-you page
Custom font
Custom theme element (headers & footers)
Branded reports/dashboards
Custom URL redirect on survey completion
Hide “Powered by SmartSurvey” footer
Professionally branded survey template
White label branding
Add-on
Logic & personalisation
Basic
Advanced
Growth
Scale
Skip logic
Display logic (question, page, in-page)
Randomisation
Piping
Carry-forward responses
Question validation
Text limit validation
Email address validation
Show/hide questions
Scoring
Custom variables
Default answers & pre-population
Conditional email triggers
Distribute & collect
Basic
Advanced
Growth
Scale
Web links
Social media sharing
Consumer panels*
Survey expiry / end dates
Response quotas
Contact list management
Tracking links (tracking multiple channels)
Embed surveys on your website
Survey pop-ups on your website
Email tool (invitations, reminders, tracking)
Paper/manual completes
Question embedded emails
Print responses
SMS tool
Offline surveys / kiosk mode
Website exit surveys
Analyse
Basic
Advanced
Growth
Scale
Real-time data analysis
Individual response analysis
Basic statistics
Filtering
Sentiment analysis
Trend analysis
Text analysis (word clouds)
Advanced individual response data analysis
Cross tabulation
Thematic analysis
Custom
Auto translate responses
TURF analysis
Filter by languages
Reporting
Basic
Advanced
Growth
Scale
Report summary & individual responses
Export summary reports (PDF, Word, Excel)
Word only
Customisable reports
Customisable charts
Advanced chart types
Export raw data (XLSX, CSV, TSV)
Export to SPSS
Automated export scheduler
Dashboards
10 dashboards
Custom
API data extract
PowerBI integration
White label shareable reports
Reputation management
Add-on
Automate & integrate
Basic
Advanced
Growth
Scale
Zapier
Microsoft Teams
Slack
Monday.com
Pipedrive
Google Analytics & Tag Manager
API
Webhooks
Salesforce
Add-on
HubSpot
PowerBI integration
Microsoft Dynamics
Team management & collaboration
Basic
Advanced
Growth
Scale
User accounts & roles
User permissions & limits
Share and transfer surveys between users
Collaborate on surveys & results
Shared survey templates
Shared question libraries
Shared brand assets
Custom password policies
Case management (assign/track follow-ups)
Add-on
User security logs
Multiple admins
SSO (Single Sign On)
Security & Compliance
Basic
Advanced
Growth
Scale
ISO27001 certified
Cyber Essentials Plus
GDPR compliant
NHS DSPT
SSL/TLS/HTTPS encryption
Two-factor authentication
Survey password protection
Custom password policies
SSO (Single Sign On)
HIPAA compliance
IP access/blocking on surveys
IP geo-location restriction
Account IP restrictions
BOT protection / CAPTCHA
SCIM user provisioning
Prevent indexing on search engines
Custom DPAs/contracts/terms
Infosec due diligence process
Support & onboarding
Basic
Advanced
Growth
Scale
Help guides & knowledge base
Support tickets
Phone support
Training sessions (additional charge)
Send together (additional charge)
Live chat support
Customer success manager
Get Started
Basic
Advanced
Growth
Scale
Get started
No credit card required. Free forever
Start free trial
14 day trial, no credit card needed
Start free trial
14 day trial, no credit card needed

Frequently asked questions

Can I trial SmartSurvey before subscribing?
+

Yes, we offer a 14-day free trial for each of our accounts, allowing you access to all the features within that plan. Take advantage of our free trial to see whether our survey software provides you with the solutions you need.

Please note, as trials are intended for testing and experimentation purposes, you will be limited to a maximum of 10 participants per contact list and access to view 100 responses during the 14-day period. If you collect more than 100 responses during your trial, these will be visible in your account once you upgrade to the paid plan. Data export is limited to 10 responses during the trial period.

To register for a trial account, simply click on the Try for Free link at the bottom of each plan located above, if you require a trial of our enterprise survey tools then please get in touch.

Can I cancel at any time?
+

Yes. You can upgrade, downgrade, or cancel your plan at any time from your account page.

How billing and changes to your plan work

Annual plans

Plans billed annually are committed for the full term. If you cancel or downgrade during your annual term, your change will take effect at the end of your current billing period. You'll continue to have access to the features included in your current plan until that date.

We don’t offer refunds or credits for partial billing periods. If you change or cancel your plan partway through the term (for example, after 6 months), you remain committed to – and will be charged for – the full annual term.

There’s no need to contact us to downgrade your account, as long as you make the change before your next payment is due from your account page.

Monthly plans

Monthly plans are flexible and can be cancelled at any time. If you cancel or downgrade, your change will take effect at the end of your current monthly billing period — you'll continue to have full access to your plan's features until that date.

To avoid being charged for the next month, make sure you cancel or downgrade before your next renewal date. You can do this at any time from your account page, with no need to contact us.

If you pay by invoice

If you pay by invoice, you’ll need to provide 31 days’ notice if you want to cancel or downgrade your plan.What happens to my surveys and data? Your surveys and any data you’ve collected will remain in your account when you downgrade and can be accessed later, until you choose to delete your account.

What payment options are available?
+

We accept most major credit and debit cards for our Advanced and Growth plans. These plans are billed on a subscription basis. Our Scale and Full Access plans are invoiced.

Is my data secure and private?
+

All the data you collect is stored and backed up on our UK/EU-based servers. Data collected is owned by ‘you’ the user and will not be accessed or shared without your permission. This is a fundamental principle behind our philosophy of ensuring your data is safe and secure. SmartSurvey is ISO27001 certified and registered under the Data Protection Act.

Do you offer discounts for students and charities?
+

Yes, our Student Plan is the perfect, flexible and discounted option for academic research. We also offer great discounts for charities; go to our Account Request page to see if your not-for-profit organisation qualifies for a discount.

Are your plan prices inclusive of VAT?
+

Our paid plan prices are displayed exclusive of VAT. All prices are subject to VAT.

SmartSurvey student and not-for-profit plans

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

Student plan

Loaded with all the advanced features you need to complete your research projects at a student-friendly monthly price.

Not-for-profit Plan

We understand the financial constraints of not-for-profit organisations and charities, so offer great discounts without compromise on the quality of service.