Keeping up with fast-paced, ever-changing market trends is key for any successful business. Listening to your customers and reacting to emerging consumer demands will help you stay ahead of your competitors.
Using surveys in your market research allows you to collect insights throughout the product or market lifecycle. Explore prospective and existing customers' needs and motivations, positive and negative feelings about your products or branding, and the effectiveness and reach of your promotional efforts.
Online surveys offer you a fast and easy way to conduct targeted market research that will provide you with the information you need to deliver the best product or service to the right audience.
Making your business succeed in the face of increasing competition is not an easy thing, and that is why market research exists - to enable you find weaknesses you should improve on.
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Put our user-friendly, advanced online software to work to gather the information you need to help improve profitability.
Whether looking to launch a new business, move into a new market, or grow your presence in an existing market, whatever your goals you'll need a degree of certainty about the market you're focusing on.
Consumer research can help you find the right audience for your products or services, identify key influences on buying behaviour, or understand the motivations, attitudes and interests of your target market.
By helping to validate the direction you are taking or alert you to any improvements you need to make, a product survey can ensure you are better able to meet your current and future customers' expectations.
Given the influence branding can have on consumer decisions, and their ability to differentiate between and recall competing products and services, it's vital to know how your own brand is perceived.
Getting the messaging right in your advertising, ensuring in-store promotions attract customers, or improving recall are challenges that research can help inform.
If you have a market research survey requirement that isn't covered here, why not speak to our friendly team? We are confident our survey software can work for you.
Using online surveys to carry out market research will provide you with the insight to determine if your products and services are satisfying your customers. By understanding the needs of existing and potential consumers and identifying problem areas, you will be able to remain agile and stay focused on identifying new market or product opportunities.
Use one of our templates to create a market research survey in just a couple of clicks.
View templatesDesigning a market research survey is simple. Our online expert guides can help you get started and walk you through every step of the process. You can create a new survey from scratch or, if you need a bit of inspirational help, select one of our ready-made templates and customise it to suit your needs. We are always available to offer support if you need a helping hand.
Collecting and analysing real-time data lets you identify what really matters to your customers so that you can take instant action. You can export your data to Excel, Word, CSV and PDF, do text analysis on open-ended questions and use advanced filtering and cross tabulation to get a clear understanding of the different segments in your market. Finally, when you have collected all your data, you can use helpful visuals, charts and graphs to communicate your findings to the people that matter.
Being able to effectively report on and communicate the results of your research after the completion of your survey is essential, in order to consider the insights during product or market development, or to ensure your promotional efforts are working for you. Digital questionnaires are an effective way to facilitate this rapid dissemination, by offering the following benefits:
Having the ability to view your survey responses as and when they are captured makes it quicker and easier to make the decisions and adaptations you need.
The option to export data into multiple formats means you can quickly incorporate your results into graphs and charts that make viewing your survey findings easier and seeing what's working and what needs improving a breeze.
From downloading and printing responses at a click of a button, to transferring results via a password-protected link, we make it simple to share your survey findings quickly.
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