SmartSurvey's default themes are responsive and mobile-friendly by default, making it just as easy for those respondents who are using a smartphone to answer your surveys as someone on a desktop PC.

We give you all the features you need to make your surveys accessible, whether on mobile or desktop. The easier it is for your respondents to understand and interact with your survey, the more of them will respond and the better your data will be.

The look and feel of your surveys can be significantly customised by creating and applying a custom survey theme. Change fonts, colours, spacing, layouts and more, or we can do it for you. Enterprise clients get a free custom theme as part of their onboarding process.

Using tracking links, you can have a survey load in one or more different themes based on the link that's used to access the survey. So, you can tailor your survey look and feel specific to the audience that's likely to be arriving via that link, or the way it was distributed.

SmartSurvey includes the option to distribute your survey using a link in a SMS text message. SMS is a hugely effective way to get your survey literally into the hands of your respondents, and our clients find that SMS distribution gets them increased response rates due to the way that instant messaging adds immediacy and gains attention in an increasingly crowded space.