Make the switch from Qualtrics – fast setup, helpful support, clear pricing
The top 3 reasons customers choose SmartSurvey
Go live in hours,
not months
SmartSurvey is built for ease. That means no clunky set-up, no long onboarding. Most of our customers are up and running in 48 hours instead of weeks or months.
Stop overpaying for unnecessary features
SmartSurvey delivers advanced functionality without inflated costs, so you can launch faster, analyze deeper, and scale confidently.
Real UK support,
whenever you need it
Get in touch by phone, live chat or email, you’ll be speaking with experts who know their stuff, respond fast, and genuinely want to help.
Save your time and money with SmartSurvey
| Category |  |
Qualtrics |
|---|---|---|
| Implementation time | Less than 1 week | Avg 2 months |
| Cost | ££ | £££££ |
| ROI | Avg 6 months | Avg 21 months |
| Response cost | £ | ££££ |
Functionality for every single use case
| Features | |
Qualtrics |
|---|---|---|
| Custom branding |  |
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| Advanced skip logic | |
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| Multiple file export types | |
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| Powerful analysis features | |
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| Omnichannel feedback management | |
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| In-app feedback collection | |
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| Dashboards & reporting | |
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| Advanced AI feedback analysis | |
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| Enterprise-grade security | |
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| Data stored securely in UK | |
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| 297+ integrations | |
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| No contracts required | |
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| Price Match Guarantee | |
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| Case management across all plans | |
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| UK-based AI model | |
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Human support that’s always there for you
| Category | |
Qualtrics |
|---|---|---|
| 100% UK-based support team | |
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| Free migration assistance* | |
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| Email and phone support (no extra cost) | |
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A platform that your team will love to use and enables them to act on feedback faster
Reduce feedback analysis time by 50% with AI
Quickly transform thousands of comments into clear, actionable insights. Our AI automatically identifies key themes and sentiment across your feedback. Spend less time analyzing and more time making informed decisions.
Create beautiful surveys
Create professional surveys that match your brand. Add smart logic so each survey adapts to individual respondents, giving you better data and higher completion rates.
Close the feedback loop
Create cases from responses that need follow-up. Assign cases to your team, track status, and communicate with respondents in-app.
Turn survey data into actionable insights
Dashboards bring all your survey data together in one place. View charts from multiple surveys side-by-side, compare results across touchpoints, and share live insights with stakeholders instantly.
Trusted by leading brands worldwide
Frequently asked questions
Summary: Comparable enterprise features with simpler pricing, faster time-to-value, and strong governance built for UK organisations.
Highlights
- AI-powered thematic analysis and sentiment analysis, translations, and follow-up questions
- Advanced skip logic and piping
- Survey reports and dashboards
- Case management for tracking and following up on respondent feedback
- Lower total cost of ownership with transparent pricing
- UK data storage with ISO27001 and Cyber Essentials Plus
- G-Cloud approved and Crown Commercial Services partner
- Native integrations with critical business tools such as Salesforce, HubSpot, Microsoft Dynamics, PowerBI, Microsoft Teams, Slack and many more
Quick comparison
Summary: Transparent, seat-based plans with predictable costs and no hidden fees.
What to know
- Savings drivers: simpler licensing, fewer paid modules, faster rollout
- Overages: usage alerts + caps
- Discounts: annual, student, not-for-profit
Pricing snapshot
Summary: Yes! Advanced skip logic, randomisation, AI-powered analysis, and professional question types.
Feature coverage
- Logic: branching, page skip, piping, custom variables
- Sampling: randomisation
- 24+ question types: CX/EX question types, FFT, matrix, ranking, sliders, heatmaps, uploads, star ratings and more
- AI features: thematic analysis, sentiment analysis, translations, AI-generated follow-up questions
- Accessibility: WCAG 2.2 AA compliant
- Localisation: multi-language with RTL support
Yes, of course. SmartSurvey’s omnichannel surveys allow for granular targeting and even source-level tracking.
Channels
- Web intercepts and Web embed
- Email: branded emails, deliverability tooling, email contact management, embedded questions
- SMS/QR/URL links: tracked per channel
- Offline/kiosk: Survey respondents anywhere with secure sync enabled
Summary: Native CRM and marketing automation platform connectors, APIs/webhooks, and full raw exports.
Integrations
- CRM: Salesforce, HubSpot, Dynamics, Pipedrive, Monday.com and many more
- Collaboration: Microsoft Teams, Slack, Zendesk and many more
- Workflow automation: Zapier for connecting to hundreds of business tools
- APIs: RESTful API for secure data access and automation, plus webhooks for real-time event triggers
Data access
- Exports: CSV, XLSX, JSON, SPSS, PDF
- Metadata: response IDs, response tracking, timestamps, custom variables and many more options.
Summary: Enterprise-grade security with UK hosting, encryption, and compliance tooling trusted by regulated industries.
Security and compliance
- Certifications: ISO27001, Cyber Essentials Plus; GDPR and HIPAA compliant
- Government approved: G-Cloud approved supplier and Crown Commercial Services partner
- Financial services: FSQS certified for meeting top compliance standards
- Encryption: AES encryption at rest; TLS 1.2 in transit
- Identity: SSO (SAML/Active Directory), role-based access control, user activity audit logs
- Data residency: UK-based data storage as standard
Whether you're running a single survey or coordinating feedback across your entire organisation, SmartSurvey delivers the reliability you need when it matters most.
- Uptime: 99.9% uptime with status page monitoring
- Scale: Built to handle millions of responses and traffic spikes
- API limits: generous defaults; enterprise upgrades available
Summary: Fast rollout and guided onboarding for our enterprise plans.
Getting live
- Time-to-value: days for simple setups; weeks for complex CX/SSO
- Managed Services: our managed services team help you design and deploy surveys quickly handling everything from survey creation to distribution and custom dashboards
- Support: help guides and tickets and phone support on all paid plans. Live chat support on Business plans upwards, custom SLAs available on Enterprise plans
- Resources: extensive knowledge base, 150+ survey templates covering Customer experience, Employee experience, education, human resources, product, recruitment, events, hospitality and many more.
Summary: SmartSurvey is best for teams wanting enterprise power with UK data residency, transparent pricing, and a focused survey management tool that gets your team results quickly.
Choose SmartSurvey if:
- You value AI that saves time with translations, follow-up questions, thematic and sentiment analysis
- You need advanced skip logic and governance with transparent pricing
- You require UK data storage for compliance or data sovereignty
- You want quick turnaround from survey creation to insights without complexity
- You need faster rollout and simpler procurement (G-Cloud approved)
- You work in regulated industries (government, NHS, finance)
- You want a focused survey tool rather than navigating a complex suite of modules
Consider staying on Qualtrics if:
- You rely on niche XM modules or global, standardised programmes tightly coupled to existing Qualtrics workflows
- You need advanced statistical analysis tools built into the platform
- You require capabilities beyond survey management and experience feedback
