Get the right survey audience for your online questionnaires
SmartSurvey’s Live Consumer Audience service gives you instant access to more than 20 million respondents in over 70 countries. Interview any demographic group, from general consumers to niche audiences. Start getting real opinions from real people in the UK and beyond.
Get the answers you need, fast. Target your choice of respondents;
Estimate the price of your consumer panel
We’ve created this useful tool to help you to understand the estimated cost of your consumer panel. Your actual panel price can be lower or higher dependent on your specific requirements, but we have based this on the typical costs we have seen for the many thousands of panels we’ve run over the years.
It’s important to remember that the smaller your sample is, the less reliable your data will be. Collecting 100 responses can be fine, but if that’s spread out across 50 countries, and the data is then subdivided by country, then that subdivided data is likely to be inaccurate. The required number of responses is dependent on a range of factors, including the size of the population and how close to 50/50 the data is likely to be split. We provide a sample size calculator to help estimate your responses.
Choosing Your Demographic
Many of our panel customers ask for highly refined details, but It’s often better to use a wider demographic panel filter, which you then further refine in the survey using a disqualification question. This approach enables you to get survey responses faster as you can engage a wider audience and then exclude them using disqualification if they don’t meet your criteria.
Using Disqualification Questions
A disqualification question is used to refine the audience coming in from a panel based on the needs of the survey. If a survey wanted to hear from people who eat at restaurants at least once a week, then this could be asked as a disqualification question. Respondents who do not answer with the information required are not able to complete the survey. It’s important to note that disqualified respondents do not count towards the paid-for total of responses.
How does it work?
Three simple steps to purchase a Live Survey Audience from a Pro, Business or Enterprise account:
1. Create your survey or select an existing one
2. Click 'Buy Responses' from your collect page
3. Define your target audience place your order
Or start your quote here and let us handle the details!Start quote
Target any audience
Choose from dozens of targeting criteria to build your customised consumer panel.
How much does it cost?
Select your desired demographics, regions and profiles; feasibility and pricing will be displayed. Price is dependent on the number of responses required, targeting criteria and survey length. Contact our support team for help or with any enquiries about reaching a specific audience.
Data quality and validation
All respondents are sourced and evaluated using a range of measures, in line with ESOMAR 28 (Industry Standard Quality Measure). You will receive accurate results that will provide the data you need to make smart decisions.
UK-based with safe and secure data storage
100% personal, one-to-one online service
Trusted by leading brands worldwide
GDPR compliant with data collection