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Picture depicting how dashboards can unify survey management and analysis
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February 15, 2024
Why Use Dashboards: 6 Reasons To Unify Survey Management And Analysis

Surveys are great to gather data, but gaining insights can be time-consuming, if scattered across different tools. We explore the benefits of managing data collection and visualisation in one place.

Man analysing lots of charts and graphs to do with his survey data
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February 15, 2024
How To Analyse Survey Data 

A healthy response rate is only half the battle to uncover valuable survey insights. To get to data that really matters, you need to sort and analyse that data effectively too. Our blog shows you how.

Exploring four ways to improve customer retention
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February 12, 2024
How to Improve Customer Retention

Customer retention is vital, as happy and loyal customers contribute hugely towards an organisation’s long-term revenue and growth with positive referrals. We show how to improve their retention.

Picture depicting the building blocks behind company culture, improved through workplace surveys
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February 8, 2024
Company Culture Surveys: Improving Through Feedback

In today’s competitive world the value of a strong company culture cannot be overstated with the benefits of a happier, more engaged workforce typical...

A man using decision-making surveys to answer lots of questions he has
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January 29, 2024
Decision Making Surveys: Exploring Their Characteristics And Uses

Given the increasingly complex challenges that organisations face, accurate and reliable data is vital to enabling them to make more informed choices. We explore how decision-making surveys can help.

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January 24, 2024
Hard Data Vs Soft Data: Exploring Their Characteristics And Differences

In todays, data driven world, organisations rely on information more than ever before to make decisions. Yet not all data created is equal. We show how understanding hard and soft data is vital.

Picture depicting a frictionless customer experience with a myriad of support options that a customer can choose from
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January 18, 2024
Frictionless Customer Experience: How To Deliver Even Greater Value For Your Customers

What makes some organisations effortlessly stand out, engaging and delighting their customers at every touchpoint? We explore frictionless customer experience, which provides the answer to this.

Picture depicting the importance of survey respondent's privacy
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January 11, 2024
Anonymous Vs Confidential Surveys: What’s The Difference?

While you may be forgiven for thinking that anonymous and confidential surveys are the same, the fact is they’re not. We examine these different approaches and when it’s best to use each survey type.

Man about to create a lead generation survey
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January 9, 2024
Lead Generation Surveys: Their Value To Your Business

Lead generation surveys are a fantastic tool to gain a greater insight into what your prospective customers need and increase future sales. We explore these surveys and their value to your business.

Manager providing feedback to a colleague
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January 4, 2024
Giving Employee Feedback

Staff feedback is amazingly powerful. When performed effectively it can grow and develop your employees and boost communications and trust throughout your organisation. We show how to develop it.

Taking notes during a participant observation
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December 18, 2023
Observational Data: Exploring What It Is And Where It Can Be Useful

From business analytics to scientific research, the collection and analysis of data is at the heart of today’s critical decision-making. We explore how observational data fits in with this.

Picture depicting the customer satisfaction score
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December 14, 2023
How To Calculate CSAT

For any organisation to be successful and maintain it, good customer experience should be at the heart of everything they do. We show how measuring, analysing and improving customer satisfaction helps

Man taking notes on how to improve his writing of survey titles
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December 11, 2023
How To Title a Survey

Given that your survey title is the first thing potential respondents see, it needs to be as compelling as possible for them to participate. We show how to devise a good survey title name.

Man conducting secondary research from a range of sources
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December 8, 2023
Secondary Research: How It Can Supplement Primary Research And Surveys

By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.

Picture showing what helps to make a good patient experience
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December 4, 2023
Patient Feedback: How It Can Improve Healthcare Experiences

Healthcare is vital for everyone, and the quality of our healthcare experiences can significantly impact our well-being and life-chances. We show how patient feedback can improve these experiences.

An employee being rated on their work performance
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December 1, 2023
Employee Performance: Exploring Ways To Measure, Evaluate And Improve It

Given how much staff bring to a business, it shouldn’t be hard to appreciate how much their performance can impact its success or failure. Learn how to measure, evaluate and improve staff performance.

Picture depicting the concept of randomness in probability sampling.
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November 28, 2023
Probability Sampling: Exploring The Options Available

Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.

Students responding to a student survey
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November 17, 2023
Student Surveys: Tips To Boost Student Engagement And Interest In Responding

Students have a lot of great ideas to help you make the right improvements. But you can only achieve that with a healthy survey response rate. We reveal tips to boost student engagement and interest.

Picture depicting the delivery of a great customer experience
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November 14, 2023
Customer Experience: Exploring The 5 C’s Driving This Successful Strategy

The ability to deliver a great customer experience is crucial for success, as it’s not only what you sell, but how you treat customers and make them feel. We show how the 5 C’s are vital to this.

Picture depicting the concept of usability testing
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November 9, 2023
Usability Testing: How Surveys Can Improve It

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

Picture depicting the feedback loop process for businesses
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November 3, 2023
Feedback Loops: How They Can Benefit Your Business

In an increasingly competitive marketplace, organisations of all shapes and sizes must continually adapt and improve if they’re to stay ahead. We show how feedback loops can help your business.

Marketing team making decisions to update their marketing strategy
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November 1, 2023
Marketing Surveys That Maximise Your Decision Making

For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.

Picture depicting the representative sample method
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October 30, 2023
Representative Sample: Exploring Why It’s Essential To Surveys

Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.

Employee embarking on his employment journey
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October 26, 2023
Employee Lifecycle: How Surveys Can Benefit Key Stages Of Your Employees’ Journey

While your customers are vital to driving your revenue, your employees are equally crucial to keeping those customers happy and attracting new ones. We explore how employee lifecycle surveys help.

Man shows his satisfaction after interacting with a customer success team
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October 24, 2023
What Is Customer Success?

With more options available to customers than ever before, the need to stand out from competitors has become vital. We show how to gain a competitive edge with a customer success program.

Man running a training workshop
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October 13, 2023
Training Surveys: How To Run Them

Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.

Getting feedback from customers both good and bad
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October 6, 2023
NPS Surveys: How To Use Negative Feedback More Positively

The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.

Customer centricity is at the heart of the unified customer experience approach
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October 5, 2023
Unified Customer Experience: What Is It? And What Are Its Business Benefits?

Customers no longer solely judge products and services on their price and performance but every experience they’ve had with that product or service. That’s why unified customer experience is crucial.

Picture depicting the survey errors that can result from nonresponse bias
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October 3, 2023
What Is Nonresponse Bias And How Can You Minimise It?

Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.

A contented member of staff
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September 29, 2023
Employee Surveys: Why They Are An Essential Tool For Your HR Team

Although firms can’t operate without the vital components of customers and employees, staff are often not nurtured as attentively as customers. We explore how to address this with employee surveys.

Picture showing how you can increase your sales with ongoing customer feedback
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September 28, 2023
Customer Surveys: How They Can Help Boost Sales

When it comes to sales and business success, building, maintaining and growing a customer base is crucial. Yet it’s difficult without ongoing feedback. We show how customer surveys can boost sales.

Customer service staff handling customer calls
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September 26, 2023
National Customer Service Week: Ways To Show Your Appreciation To Staff

Despite the growth of technology and automation, the need for human empathy and communication remains crucial. We show how to maintain it by supporting your staff with surveys and other initiatives.

Examining the student experience in the lecture hall
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September 22, 2023
Exploring Key Areas To Survey In Schools, Colleges And Universities

Having explored why student voice surveys matter for the education industry, in the first of our two-part education special, we now explore key areas to survey in schools, colleges and universities.

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