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Image of a light bulb with the filament spelling the word 'Brand' to ullustrate the concept of brand equity
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December 2, 2024
What Is Brand Equity?

Learn what brand equity is, why it matters, and how to measure it. Discover strategies to build trust, loyalty, and value for your brand.

Defocused image of a busy corporate exhibition hall, to illustrate the importance of event metrics when capturing feedback from delegates and exhibitors
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November 26, 2024
Event Metrics: What To Measure and When

Discover key event metrics to track before, during, and after your event to improve engagement, measure ROI, and make data-driven decisions.

 A collage of multiracial, multiethnic faces to illustrate the concept of best practice in running public consultations
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November 21, 2024
UK Public Consultation: Best Practice

Discover best practices for UK public consultations, from legal frameworks and stakeholder engagement to effective survey design and data compliance.

Closeup of a hand holding a round wooden sphere among an array of square wooden blocks, to illustrate the concept of brand metrics
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November 19, 2024
Brand Metrics: What To Measure And Why

Discover key brand metrics to measure awareness, perception, loyalty, and equity. Learn how surveys offer insights for strategic brand growth.

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November 5, 2024
How Great Companies Get CX Right: Steps To Build And Measure What Really Matters

In this webinar, learn how top companies build & measure impactful CX, with expert insight on empathy, strategy and the traits of outstanding experiences.

Wooden blocks with random arrows and others with a single unbroken line to illustrate the topic of ad-hoc and targeted surveys
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October 24, 2024
Ad Hoc vs Targeted Surveys: Understanding the Differences and When to Use Each

Discover the differences between ad hoc and targeted surveys, their benefits, limitations, and when to use each for effective data collection.

Image of a heart printed on wooden blocks, with one piece being removed, to illustrate the concept of the Customer Exit Survey
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October 22, 2024
The Customer Exit Survey (Smart Ideas)

Discover how customer exit surveys provide critical insights into why customers leave and how to use this feedback to improve retention and growth.

A male survey participant shows his female partner his survey response on his smartphone, to illustrate the concept of response bias in surveys
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October 18, 2024
Response Bias In Surveys

Learn about the different types of response bias in surveys, how they affect data accuracy, and practical tips to minimise their impact on results.

Close up image of a male customer completing a survey on his smartphone
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October 16, 2024
Customer Survey Examples: 15 Popular Use Cases

Discover some popular examples of customer surveys, their benefits, and how they can help improve products, services, and customer satisfaction.

Collage with portraits of a multicutural group of citizens, to illustrate the purpose of You Said We Did feedback
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October 14, 2024
Exploring 'You Said, We Did'

How to use surveys in 'You Said, We Did' activities to gather feedback, drive change, and build trust with stakeholders through effective communication.

Digitised speech bubbles float over a male users hand, to illustrate the variety of customer feedback tools available
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October 10, 2024
Customer Feedback Tools: A Quick Guide

Learn the importance of customer feedback, explore various feedback tools, key features to look for, and how to choose the right one for your business.

Paper cards, illustrated with black question marks, are scattered randomly over a white background, to represent the variety of survey question examples available to researchers
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October 8, 2024
Survey Question Examples

Discover common example survey questions, with tips, pros and cons, and samples, to craft effective surveys that gather insightful and actionable data.

A young female buyer uses a touch screen panel to illustrate the concept of Customer Effort Score
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October 4, 2024
Customer Effort Score Explained

Learn what Customer Effort Score (CES) is, why it matters, how to measure it, and practical tips to improve customer satisfaction and retention.

Close-up image of a questionnaire, showing a completed Likert scale example
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October 2, 2024
Likert Scale Examples

Learn how to use Likert scales in surveys to gather balanced, actionable insights with examples, best practices, common pitfalls, and analysis tips.

Illustration of an employee with various interaction symbols hovering around the head, to illustrate the concept of an employee engagement survey
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September 30, 2024
The Employee Engagement Survey (Smart Ideas)

Boost employee engagement with effective surveys. Learn how to design, analyse, and act on insights to drive productivity and positive workplace culture.

A young female employee sits at her laptop contemplating her response to an online survey measuring wellbeing
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September 26, 2024
How To Measure Wellbeing

Learn how to measure wellbeing effectively using surveys, frameworks, and data analysis to improve health, happiness, and productivity in organisations.

A male hand selects one wooden block from a choice out of 5, to illustrate the concept of the single-choice question
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September 24, 2024
Single Choice Questions: What They Are and When to Use Them

Learn the benefits of single-choice questions in surveys, how they improve data quality, boost response rates, and simplify analysis for accurate insights.

An employee sits at his laptop, providing feedback using an online survey tool
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September 20, 2024
Employee Feedback Tools: A Quick Guide

Discover the importance of employee feedback tools in boosting engagement, fostering growth, and shaping a positive, trust-based company culture.

Male researcher looking puzzled and scratching his head, to illustrate the concept of how to get customer feedback
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September 18, 2024
How To Get Customer Feedback

Learn how to effectively gather, analyse, and act on customer feedback to drive business growth, improve products, and enhance customer experience.

Image of a crowd of pedestrians walking in a city, to illustrate the concept of public consultation
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September 16, 2024
What Is Public Consultation?

Learn about the importance of public consultation, how it enhances citizen engagement, and why it's key to transparent, democratic decision-making.

Two workers in an engineering environment discuss ways to enhance their work, to illustrate the concept of improving employee experience
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September 12, 2024
How to Improve Employee Experience

Discover the key strategies to enhance employee experience, boost engagement, and improve business outcomes in your organisation.

What is a pulse survey?
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September 10, 2024
What Is A Pulse Survey?

Discover the benefits of pulse surveys, their role in boosting engagement, and how to design effective, customised surveys for real-time employee insights.

A female customer relaxes at home, expressing a positive sentiment by smiling at her smartphone
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September 5, 2024
What Is Customer Sentiment?

Discover the importance of customer sentiment, how it differs from satisfaction, and key strategies for measuring it to boost loyalty and business success.

Illustration of speech bubbles and question marks to illustrate the concept of structured and unstructured questions
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September 4, 2024
Structured vs Unstructured Questions: When to Use Each in Surveys

Learn when to use structured vs unstructured questions in surveys. Discover their benefits, use cases, and how to combine them for insightful data.

A hand holding a pen ticks an NPS survey in the positive box, leaving the negative and neutral boxes un-checked
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September 3, 2024
The NPS Survey (Smart Ideas)

In this guide to Net Promoter Score (NPS) surveys, learn how to design, distribute, and act on NPS to boost customer loyalty and business growth.

Image of a hand either adding or taking away a brick from a wall, to illustrate the concept of employee retention
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September 2, 2024
The Employee Retention Survey (Smart Ideas)

Discover how employee retention surveys can uncover turnover risks, boost engagement, and help build a loyal, high-performing workforce.

A female employee sits at a laptop providing anonymous feedback via an online survey
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August 27, 2024
How To Get Anonymous Feedback From Employees

Learn how to gather anonymous employee feedback effectively, ensuring confidentiality, improving workplace culture, and driving continuous improvement.

Two customers choose a new mobile phone, to illustrate customer effort score in a retail context
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August 23, 2024
What Is a Good Customer Effort Score?

Learn how to improve customer retention by reducing effort with Customer Effort Score (CES). Discover what makes a good CES and how to boost it.

Woman involved in employee engagement activity with her work colleagues
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August 21, 2024
Employee Engagement Metrics: Measure And Improve Staff Engagement

Measure and improve employee engagement with key metrics, effective strategies, and tools to boost workforce satisfaction and productivity.

A researcher uses an online survey to ask a respondent questions
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August 19, 2024
Why Are Surveys Good For Research?

Discover why surveys are essential for research, such as broad reach, effective data collection, and ability to gather quantitative and qualitative insights.

A woman browses in a retail store, to illustrate customer experience
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August 15, 2024
Why Customer Experience Matters

Discover why Customer Experience (CX) is crucial for brand loyalty, trust, and growth. Learn how to enhance CX and its impact on business success.

Image to illustrate the concept of mandatory questions and their relevance to survey response rates
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August 13, 2024
Mandatory Questions In Surveys

Learn the pros and cons of mandatory survey questions, how to use them effectively, and alternative strategies to boost response rates and data quality.

A returning employee's hand holds up a note reading "Welcome back"
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August 12, 2024
How To Conduct a Return-to-Work Interview

Learn how to conduct effective return-to-work interviews, ensuring smooth employee reintegration, addressing concerns, and supporting well-being.

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