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Illustration of speech bubbles and question marks to illustrate the concept of structured and unstructured questions
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September 4, 2024
Structured vs Unstructured Questions: When to Use Each in Surveys

Learn when to use structured vs unstructured questions in surveys. Discover their benefits, use cases, and how to combine them for insightful data.

A hand holding a pen ticks an NPS survey in the positive box, leaving the negative and neutral boxes un-checked
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September 3, 2024
The NPS Survey (Smart Ideas)

In this guide to Net Promoter Score (NPS) surveys, learn how to design, distribute, and act on NPS to boost customer loyalty and business growth.

Image of a hand either adding or taking away a brick from a wall, to illustrate the concept of employee retention
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September 2, 2024
The Employee Retention Survey (Smart Ideas)

Discover how employee retention surveys can uncover turnover risks, boost engagement, and help build a loyal, high-performing workforce.

A female employee sits at a laptop providing anonymous feedback via an online survey
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August 27, 2024
How To Get Anonymous Feedback From Employees

Learn how to gather anonymous employee feedback effectively, ensuring confidentiality, improving workplace culture, and driving continuous improvement.

Two customers choose a new mobile phone, to illustrate customer effort score in a retail context
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August 23, 2024
What Is a Good Customer Effort Score?

Learn how to improve customer retention by reducing effort with Customer Effort Score (CES). Discover what makes a good CES and how to boost it.

Woman involved in employee engagement activity with her work colleagues
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August 21, 2024
Employee Engagement Metrics: Measure And Improve Staff Engagement

Measure and improve employee engagement with key metrics, effective strategies, and tools to boost workforce satisfaction and productivity.

A researcher uses an online survey to ask a respondent questions
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August 19, 2024
Why Are Surveys Good For Research?

Discover why surveys are essential for research, such as broad reach, effective data collection, and ability to gather quantitative and qualitative insights.

A woman browses in a retail store, to illustrate customer experience
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August 15, 2024
Why Customer Experience Matters

Discover why Customer Experience (CX) is crucial for brand loyalty, trust, and growth. Learn how to enhance CX and its impact on business success.

Image to illustrate the concept of mandatory questions and their relevance to survey response rates
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August 13, 2024
Mandatory Questions In Surveys

Learn the pros and cons of mandatory survey questions, how to use them effectively, and alternative strategies to boost response rates and data quality.

A returning employee's hand holds up a note reading "Welcome back"
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August 12, 2024
How To Conduct a Return-to-Work Interview

Learn how to conduct effective return-to-work interviews, ensuring smooth employee reintegration, addressing concerns, and supporting well-being.

A small business owner sits at her laptop, to illustrate the concept of B2B surveys
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August 9, 2024
B2B Surveys: Getting Feedback from Businesses

Discover how to effectively use B2B surveys to gather insights, improve customer retention, and drive business growth with practical tips and strategies.

An employee enters feedback onto a laptop, with a backdrop of an engineering setting
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August 8, 2024
How to Get Feedback From Employees

Learn how to effectively gather and act on employee feedback to boost engagement, improve workplace culture, and enhance overall organisational success.

Illustrating the concept of citizen engagement, multiple pairs of hands each holding up a paper speech bubble
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August 7, 2024
What is Citizen Engagement?

Discover the importance of citizen engagement, its benefits, key principles, challenges, and how the public can actively participate in shaping their communities.

Researcher using survey tools for business to create an online questionnaire
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August 6, 2024
Choosing Survey Tools for Business

Discover how to choose the right survey tools for your business, with tips on features, customisation, integration, and security to boost customer insights.

An employee shakes hands with his interviewer at the conclusion of an exit survey and interview
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August 5, 2024
What Is An Exit Survey?

Discover the importance of exit surveys, how they help improve employee retention, and tips for conducting effective surveys in your organisation.

Researcher uses a mouse and desktop PC to make a good questionnaire
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August 2, 2024
What Makes A Good Questionnaire

Great planning, design and execution is crucial to successful research; find out make makes a good survey questionnaire in this comprehensive guide.

Using CX metrics to measure customer experience
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August 1, 2024
Customer Experience Metrics That Matter

It’s crucial to be able to measure your customer experience. This is because if you don’t know how easy, satisfying and enjoyable your customers find...

Two employees sit at their desks, with the staff member nearest looking straight at the camera, to illustrate the concept of employee experience
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July 30, 2024
What is Employee Experience?

What is the employee experience today, why does it matter, and how do you improve it for enhanced workplace satisfaction and productivity? Let's find out.

Sign reading "We hear you", to illustrate the importance of customer feedback
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July 29, 2024
The Importance of Customer Feedback

Discover the importance, benefits and methods of obtaining customer feedback, to integrate it into business to grow satisfaction and drive improvement.

A customer concentrates as they use a large touchscreen display to make a purchase in-store, to illustrate the concept of customer efforts score
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July 26, 2024
What is Customer Effort Score?

Discover the importance of customer effort score (CES) in enhancing customer loyalty and satisfaction. Learn how to measure, interpret, and improve CES effectively.

Person creating an email subject survey line
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July 23, 2024
Survey Email Subject Lines

Email remains a popular survey distribution method, and in this blog we discover how writing engaging subject lines for survey emails can get more people to open and take your survey.

Helping customer loyalty with good customer service
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July 22, 2024
Measuring Customer Loyalty

Returning business helps drive business success, so understanding how to measure customer loyalty and make essential improvements is vital.

An image illustrating the concept of screener questions, showing a diverse group of people each holding up a tablet computer with their face on the screen
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July 10, 2024
Screening Questions For Surveys

Screening questions (or screeners) can be placed at the start of your questionnaire to determine which respondents are a good fit to complete your survey.

Individual responding positively to a customer engagement survey
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June 26, 2024
What Is Customer Engagement?

Humans are social creatures, our brains wired to connect with others. We can serve this desire to bond and belong by focusing on customer engagement.

Individual starting their customer onboarding process
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June 25, 2024
What is Customer Onboarding?

Think about all the people you've met and how quickly you decided whether you wanted to see them again. The same principle applies to customer relationships.

Man using best practice advice to plan his next survey
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June 17, 2024
Survey Best Practices

Best practice advice from the initial design and question choice of your survey to distribution and reporting of results.

Picture depicting a workforce each with their own perceptions about their employer
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May 29, 2024
The Employee Perception Survey (Smart Ideas)

Regularly engaging and collecting feedback from your staff, can make a big difference to their happiness and your business success. We look at how an employee perception survey can help you.

Market segmentation in action
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May 24, 2024
B2B Market Segmentation: Better Understand, Engage And Convert Customers 

The days of a one-size-fits-all B2B marketing strategy are long gone. We show how market segmentation backed by feedback can help you to better understand, engage and convert your customers.

Picture showing the growth potential of a healthy NPS
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May 22, 2024
Net Promoter Score: Five Steps To Help You Improve It

When it comes to your business success, achieving and maintaining as high a net promoter score (NPS) as you can is crucial. We outline five ways to improve your NPS.

Good practice results when you implement more ethical processes into your survey building
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May 17, 2024
10 Ethical Considerations For Your Next Survey

Given that surveys are one of the most effective ways to get data and insights, you’ll want to maximise their quality and reliability, which ethical survey practices can help with. We show you how.

The customer lifecycle resulting from a successful customer adoption process
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May 15, 2024
Customer Adoption: Why It Matters To Your Business

Customers that fully adopt your products are more likely to become your long-term advocates. So, you’ll want to understand the benefits of customer adoption for your business. Our blog shows you.

Man collecting zero-party data from his customers
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May 10, 2024
Zero Party Data: What It Is and Why You Should Want To Collect It

From enabling more accurate and reliable data to helping to increase customer personalisation, trust, loyalty and more. There’s lots you can gain from zero-party data. We explore it in more detail.

Picture depicting the importance of developing a feedback culture with staff feedback
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May 8, 2024
Feedback Culture: Exploring Its Purpose, Benefits And How To Build One

For any business, no matter how big or small, feedback is the lifeblood for growth and improvement. We explore feedback culture in more detail including its benefits and how to build one.

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