Blog

Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.

Students have a lot of great ideas to help you make the right improvements. But you can only achieve that with a healthy survey response rate. We reveal tips to boost student engagement and interest.

The ability to deliver a great customer experience is crucial for success, as it’s not only what you sell, but how you treat customers and make them feel. We show how the 5 C’s are vital to this.

If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.

In an increasingly competitive marketplace, organisations of all shapes and sizes must continually adapt and improve if they’re to stay ahead. We show how feedback loops can help your business.

For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.

Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.

While your customers are vital to driving your revenue, your employees are equally crucial to keeping those customers happy and attracting new ones. We explore how employee lifecycle surveys help.

With more options available to customers than ever before, the need to stand out from competitors has become vital. We show how to gain a competitive edge with a customer success program.

Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.

The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.

Customers no longer solely judge products and services on their price and performance but every experience they’ve had with that product or service. That’s why unified customer experience is crucial.

Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.

Although firms can’t operate without the vital components of customers and employees, staff are often not nurtured as attentively as customers. We explore how to address this with employee surveys.

When it comes to sales and business success, building, maintaining and growing a customer base is crucial. Yet it’s difficult without ongoing feedback. We show how customer surveys can boost sales.

Despite the growth of technology and automation, the need for human empathy and communication remains crucial. We show how to maintain it by supporting your staff with surveys and other initiatives.

Having explored why student voice surveys matter for the education industry, in the first of our two-part education special, we now explore key areas to survey in schools, colleges and universities.

Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.

Everyone wants to be happier at work and there’s lots of benefits of a happier workforce for employers too. We explore how to achieve this through activities including surveys.

While keeping your survey clear and concise is important for any respondent audiences, it’s even more vital for skim readers. We offer tips on making your survey more appealing to skim readers.

Your customer experience is one of the most important areas for your business, including how you close the loop on feedback. Read on to discover more about why this matters to your business.

It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to f...

The quality of education we receive is a major determinant in what we achieve in life, with student feedback crucial to maintaining these standards. We explore how student voice surveys can help.

When it comes to tools to get people to buy from you, case studies are a great way to turn hesitant leads into customers. Yet you cannot do this without good data, which is where surveys come in.

While many organisations recognise the benefits of employee engagement, fewer are clear about the vital role that their leaders must play in this process. We explore this and the role of surveys.

Good customer feedback is the key to helping organisations shape experiences that will keep customers coming back for more. We show how Likert scale survey questions can help you on this journey.

Customer experience and user experience are among today’s most popular business concepts. We reveal how understanding the differences between them is vital to make the improvements you need.

From the bias of those creating your survey, to the preconceived opinions of those taking it. There’s probably a lot more types of bias than you might realise. So, we help investigate them for you.

No matter what type of event you’re looking to run there’s lots to think about in terms of planning. So, the more information you can get upfront the better. We explore how event surveys help.

For any organisation that wants to succeed, gaining employee trust, so that everyone pulls in the same direction is vital in determining their future success. See how ongoing survey feedback helps.

When it comes to improving your service delivery, your ticket management system is crucial. So, you need it to be performing as well as it can be. We show how ongoing survey feedback can help this.

While customer satisfaction measures a customer's attitude towards a product, service, or brand, customer loyalty focuses on the behaviours and attitudes that demonstrate loyalty. We explore both.

QR code surveys are growing more popular, as they extend the use case options for survey distribution, helping you to reach more respondents. We show why it’s a great survey distribution alternative.