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Learn when to use structured vs unstructured questions in surveys. Discover their benefits, use cases, and how to combine them for insightful data.

In this guide to Net Promoter Score (NPS) surveys, learn how to design, distribute, and act on NPS to boost customer loyalty and business growth.

Discover how employee retention surveys can uncover turnover risks, boost engagement, and help build a loyal, high-performing workforce.

Learn how to gather anonymous employee feedback effectively, ensuring confidentiality, improving workplace culture, and driving continuous improvement.

Learn how to improve customer retention by reducing effort with Customer Effort Score (CES). Discover what makes a good CES and how to boost it.

Measure and improve employee engagement with key metrics, effective strategies, and tools to boost workforce satisfaction and productivity.

Discover why surveys are essential for research, such as broad reach, effective data collection, and ability to gather quantitative and qualitative insights.

Discover why Customer Experience (CX) is crucial for brand loyalty, trust, and growth. Learn how to enhance CX and its impact on business success.

Learn the pros and cons of mandatory survey questions, how to use them effectively, and alternative strategies to boost response rates and data quality.

Learn how to conduct effective return-to-work interviews, ensuring smooth employee reintegration, addressing concerns, and supporting well-being.

Discover how to effectively use B2B surveys to gather insights, improve customer retention, and drive business growth with practical tips and strategies.

Learn how to effectively gather and act on employee feedback to boost engagement, improve workplace culture, and enhance overall organisational success.

Discover the importance of citizen engagement, its benefits, key principles, challenges, and how the public can actively participate in shaping their communities.

Discover how to choose the right survey tools for your business, with tips on features, customisation, integration, and security to boost customer insights.

Discover the importance of exit surveys, how they help improve employee retention, and tips for conducting effective surveys in your organisation.

Great planning, design and execution is crucial to successful research; find out make makes a good survey questionnaire in this comprehensive guide.

It’s crucial to be able to measure your customer experience. This is because if you don’t know how easy, satisfying and enjoyable your customers find...

What is the employee experience today, why does it matter, and how do you improve it for enhanced workplace satisfaction and productivity? Let's find out.

Discover the importance, benefits and methods of obtaining customer feedback, to integrate it into business to grow satisfaction and drive improvement.

Discover the importance of customer effort score (CES) in enhancing customer loyalty and satisfaction. Learn how to measure, interpret, and improve CES effectively.

Email remains a popular survey distribution method, and in this blog we discover how writing engaging subject lines for survey emails can get more people to open and take your survey.

Returning business helps drive business success, so understanding how to measure customer loyalty and make essential improvements is vital.

Screening questions (or screeners) can be placed at the start of your questionnaire to determine which respondents are a good fit to complete your survey.

Humans are social creatures, our brains wired to connect with others. We can serve this desire to bond and belong by focusing on customer engagement.

Think about all the people you've met and how quickly you decided whether you wanted to see them again. The same principle applies to customer relationships.

Best practice advice from the initial design and question choice of your survey to distribution and reporting of results.

Regularly engaging and collecting feedback from your staff, can make a big difference to their happiness and your business success. We look at how an employee perception survey can help you.

The days of a one-size-fits-all B2B marketing strategy are long gone. We show how market segmentation backed by feedback can help you to better understand, engage and convert your customers.

When it comes to your business success, achieving and maintaining as high a net promoter score (NPS) as you can is crucial. We outline five ways to improve your NPS.

Given that surveys are one of the most effective ways to get data and insights, you’ll want to maximise their quality and reliability, which ethical survey practices can help with. We show you how.

Customers that fully adopt your products are more likely to become your long-term advocates. So, you’ll want to understand the benefits of customer adoption for your business. Our blog shows you.

From enabling more accurate and reliable data to helping to increase customer personalisation, trust, loyalty and more. There’s lots you can gain from zero-party data. We explore it in more detail.

For any business, no matter how big or small, feedback is the lifeblood for growth and improvement. We explore feedback culture in more detail including its benefits and how to build one.