Blog
Get up to speed with the latest insights and news from SmartSurvey.
![Person creating an email subject survey line](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6417b407f69e15f98cec3ea4_Email-survey-subject-line.jpeg)
Email remains a popular survey distribution method, and in this blog we discover how writing engaging subject lines for survey emails can get more people to open and take your survey.
![Picture depicting the data analysis process which can include hard and soft data](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65b0f68157326db044a71879_Hard-Data-Vs-Soft-Data-Exploring-Their-Characteristics-And-Differences.jpg)
In todays, data driven world, organisations rely on information more than ever before to make decisions. Yet not all data created is equal. We show how understanding hard and soft data is vital.
![Picture depicting a frictionless customer experience with a myriad of support options that a customer can choose from](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65a8fd05fe97a2582432ed71_Frictionless-Customer-Experience-How-To-Deliver-Even-Greater-Value-For-Your-Customers.jpg)
What makes some organisations effortlessly stand out, engaging and delighting their customers at every touchpoint? We explore frictionless customer experience, which provides the answer to this.
![Picture depicting the importance of survey respondent's privacy](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65a11db32d7d759ad76e33f5_Anonymous-Vs-Confidential-Surveys-Whats-The-Difference.jpg)
While you may be forgiven for thinking that anonymous and confidential surveys are the same, the fact is they’re not. We examine these different approaches and when it’s best to use each survey type.
![Man about to create a lead generation survey](https://cdn.prod.website-files.com/64022de562115a8189fe542a/659d66ded7cfe2d4da1aee3e_Exploring-Lead-Generation-Surveys-And-Their-Value-To-Your-Business.jpg)
Lead generation surveys are a fantastic tool to gain a greater insight into what your prospective customers need and increase future sales. We explore these surveys and their value to your business.
![Manager providing feedback to a colleague](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6596d943a54437334c3612d5_Giving-Employee-Feedback.jpg)
Staff feedback is amazingly powerful. When performed effectively it can grow and develop your employees and boost communications and trust throughout your organisation. We show how to develop it.
![Taking notes during a participant observation](https://cdn.prod.website-files.com/64022de562115a8189fe542a/658073dfd5a6966071a0d4af_Observational-Data-Exploring-What-It-Is-And-Where-It-Can-Be-Useful.jpg)
From business analytics to scientific research, the collection and analysis of data is at the heart of today’s critical decision-making. We explore how observational data fits in with this.
![Picture depicting the customer satisfaction score](https://cdn.prod.website-files.com/64022de562115a8189fe542a/657c1d7b374f3acd57098617_How-To-Calculate-CSAT.jpg)
For any organisation to be successful and maintain it, good customer experience should be at the heart of everything they do. We show how measuring, analysing and improving customer satisfaction helps
![Man taking notes on how to improve his writing of survey titles](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65771aea58c6fdd8236b8a60_How-To-Title-A-Survey.jpg)
Given that your survey title is the first thing potential respondents see, it needs to be as compelling as possible for them to participate. We show how to devise a good survey title name.
![Man conducting secondary research from a range of sources](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65730036fdedb42a2d748412_Secondary-Research-How-It-Can-Supplement-Primary-Research-And-Surveys.jpg)
By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.
![Picture showing what helps to make a good patient experience](https://cdn.prod.website-files.com/64022de562115a8189fe542a/656ef04ce06f6477e200582f_Patient-Feedback-How-It-Can-Improve-Healthcare-Experiences.jpg)
Healthcare is vital for everyone, and the quality of our healthcare experiences can significantly impact our well-being and life-chances. We show how patient feedback can improve these experiences.
![An employee being rated on their work performance](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6569d57c506ea39084926d0b_Employee-Performance-Exploring-Ways-To-Measure-Evaluate-And-Improve-It.jpg)
Given how much staff bring to a business, it shouldn’t be hard to appreciate how much their performance can impact its success or failure. Learn how to measure, evaluate and improve staff performance.
![Picture depicting the concept of randomness in probability sampling.](https://cdn.prod.website-files.com/64022de562115a8189fe542a/656713df51b8b63ffc10f7e2_Probability-Sampling-Exploring-The-Options-Available.jpg)
Probability sampling runs on the principle of randomness, where every individual within a population has an equal, but low chance of selection, for unbiased and more accurate results. We reveal more.
![Students responding to a student survey](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65575e1fc5e9efbcd6dd6c27_Student-Surveys-Tips-To-Boost-Student-Engagement-And-Interest-In-Responding.jpg)
Students have a lot of great ideas to help you make the right improvements. But you can only achieve that with a healthy survey response rate. We reveal tips to boost student engagement and interest.
![Picture depicting the delivery of a great customer experience](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6553653e85f1b9c4592da8d1_Customer-Experience-Exploring-The-5cs-Driving-This-Successful-Strategy.jpg)
The ability to deliver a great customer experience is crucial for success, as it’s not only what you sell, but how you treat customers and make them feel. We show how the 5 C’s are vital to this.
![Picture depicting the concept of usability testing](https://cdn.prod.website-files.com/64022de562115a8189fe542a/654cd4bd950341d9ee399e5d_Usability-Testing-How-Surveys-Can-Improve-It.jpg)
If you’re to build a successful product or service, you either need to be solving some sort of problem or meeting a specific user need. We explore how surveys can improve usability testing.
![Picture depicting the feedback loop process for businesses](https://cdn.prod.website-files.com/64022de562115a8189fe542a/654503a1ccde57996caf87bc_Feedback-Loops-How-They-Can-Benefit-Your-Business.jpg)
In an increasingly competitive marketplace, organisations of all shapes and sizes must continually adapt and improve if they’re to stay ahead. We show how feedback loops can help your business.
![Marketing team making decisions to update their marketing strategy](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65427255f9adba908aef8146_Which-Marketing-Surveys-Can-Help-To-Maximise-Your-Decision-Making.jpg)
For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.
![Picture depicting the representative sample method](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6540cad4e582e8845d52628f_Representative-Sample-Exploring-Why-Its-Essential-To-Surveys.jpg)
Surveying everyone in large populations is impractical. Survey sampling can help, acting as a magnifier for studying large populations in more manageable slices. We explore the representative sample.
![Employee embarking on his employment journey](https://cdn.prod.website-files.com/64022de562115a8189fe542a/653b7ddbf3b2dff45fac0483_Employee-Lifecycle-How-Surveys-Can-Benefit-Key-Stages-Of-Your-Employees-Journey.jpg)
While your customers are vital to driving your revenue, your employees are equally crucial to keeping those customers happy and attracting new ones. We explore how employee lifecycle surveys help.
![Man shows his satisfaction after interacting with a customer success team](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6537de13af7d3bd7730d6e09_What-Is-Customer-Success.jpg)
With more options available to customers than ever before, the need to stand out from competitors has become vital. We show how to gain a competitive edge with a customer success program.
![Man running a training workshop](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65292066081c89c6a9e2ec54_Training-Surveys-How-To-Run-Them.jpg)
Whatever your type of training and its aims, it’s likely to be a significant investment, so you’ll want to get it right. We show how running training surveys can help you with this.
![Getting feedback from customers both good and bad](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6523c49ea8fd757a148047a3_NPS-Surveys-How-To-Use-Negative-Feedback-More-Positively.jpg)
The Net Promoter Score (NPS) is a popular metric that people are always looking to get more value from. Yet many people don’t appreciate the benefits of negative NPS feedback in helping them improve.
![Customer centricity is at the heart of the unified customer experience approach](https://cdn.prod.website-files.com/64022de562115a8189fe542a/651edccd9223bac504fc3add_Unified-Customer-Experience-What-Is-It-And-What-Are-Its-Business-Benefits.jpg)
Customers no longer solely judge products and services on their price and performance but every experience they’ve had with that product or service. That’s why unified customer experience is crucial.
![Picture depicting the survey errors that can result from nonresponse bias](https://cdn.prod.website-files.com/64022de562115a8189fe542a/651bf4b7edea07c0c0e2a6e1_What-Is-Nonresponse-Bias-And-How-Can-You-Minimise-It.jpg)
Left unchecked nonresponse bias can be a major source of error in your survey data, harming its accuracy and quality. We show how to reduce it in your surveys.
![A contented member of staff](https://cdn.prod.website-files.com/64022de562115a8189fe542a/651a82942e9abeceaa8d3d50_Employee-Surveys-Why-They-Are-An-Essential-Tool-For-Your-HR-Team.jpg)
Although firms can’t operate without the vital components of customers and employees, staff are often not nurtured as attentively as customers. We explore how to address this with employee surveys.
![Picture showing how you can increase your sales with ongoing customer feedback](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65155506845e830208903eae_Customer-Surveys-How-They-Can-Help-Boost-Sales.jpg)
When it comes to sales and business success, building, maintaining and growing a customer base is crucial. Yet it’s difficult without ongoing feedback. We show how customer surveys can boost sales.
![Customer service staff handling customer calls](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6512bc67e787a5d83a999310_National-Customer-Service-Week-Ways-To-Show-Your-Appreciation-To-Staff.jpg)
Despite the growth of technology and automation, the need for human empathy and communication remains crucial. We show how to maintain it by supporting your staff with surveys and other initiatives.
![Examining the student experience in the lecture hall](https://cdn.prod.website-files.com/64022de562115a8189fe542a/650da7ffb855fe1f9517a7dd_Exploring-Key-Areas-To-Survey-In-Schools-Colleges-And-Universities.jpg)
Having explored why student voice surveys matter for the education industry, in the first of our two-part education special, we now explore key areas to survey in schools, colleges and universities.
![Getting concept designs ready to test out with survey respondents](https://cdn.prod.website-files.com/64022de562115a8189fe542a/6509a978c4cbdc7918e368bd_Concept-testing-exploring-surveys-and-best-practices-to-improve-your-product-launch.jpg)
Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.
![Happy member of staff working remotely](https://cdn.prod.website-files.com/64022de562115a8189fe542a/650442312b121ed6e629ab2c_Happiness_At-Work_Week-Ways-To-Increase-Staff-Contentment.jpg)
Everyone wants to be happier at work and there’s lots of benefits of a happier workforce for employers too. We explore how to achieve this through activities including surveys.
![Busy man with only time to skim read a survey](https://cdn.prod.website-files.com/64022de562115a8189fe542a/65006a517ed5deed44bbf66c_How-To-Make-Your-Survey-More-Appealing-To-Skim-Readers.jpg)
While keeping your survey clear and concise is important for any respondent audiences, it’s even more vital for skim readers. We offer tips on making your survey more appealing to skim readers.
![Picture illustrating why feedback is so crucial to your business](https://cdn.prod.website-files.com/64022de562115a8189fe542a/64fed3630ca8e08ddc7791a4_Closed-Loop-Feedback-Why-It-Matters-To-Your-Business.jpg)
Your customer experience is one of the most important areas for your business, including how you close the loop on feedback. Read on to discover more about why this matters to your business.
![Employees discuss possible survey questions for a questionnaire.](https://cdn.prod.website-files.com/64022de562115a8189fe542a/64ee07a742233c705ea1429d_employee-onboarding-survey-questions.jpg)
It pretty much goes without saying that quality survey questions are the basis for the success of your online questionnaire. If your objective is to f...