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For times when random sampling isn’t possible or practical, a non-probability sampling approach like convenience sampling can be hugely beneficial. We explore everything you need to know about it.

With the peak school summer holiday season fast approaching, it’s essential to be collecting feedback from your customers, so you can ensure you’re delivering everything you can for them.

While staff evaluation is a commonly used business approach to assess employee performance, employer evaluation is equally valuable, but less commonly used. We show how it can benefit your business.

While many businesses can successfully build a product range and nurture a core customer group; taking their business to the next level can be more challenging. That’s where business metrics can help.

With 30% of people already filling out surveys using a smartphone and that figure only set to grow further, creating a mobile first survey is now a necessity, rather than a nice to have.

If you’re to retain and attract new customers, you need to be able to identify and resolve customer pain points. We show you how.

Given that just 24% of staff believe that their organisation cares about their wellbeing, the need to better address mental health and wellness at work has never been more vital.

Given the time and investment you put into writing surveys, you’ll want them to achieve the best possible results. That’s why it’s vital to identify the right survey respondents.

When it comes to gathering responses from different audience groups to help ascertain their thoughts, feelings and opinions, there’s nothing better than a survey.

With increasing patient expectations about what constitutes an acceptable level of service, the need to measure the patient experience has never been more vital. We show you how.

For many CX-focused organisations, the customer satisfaction survey is the go to tool for gauging customer sentiment. We explore how to maximise value from this survey type.

Having spent lots of time designing and fine tuning your survey, you’ll want to generate as much engagement with it as you can when it comes to launching it.

As the modern-day workforce continues to get more complex and remote, the need to track and monitor your staff engagement levels has never been more important.

Whatever move you’re looking to take, there is always an element of risk in product development, which is why the product research stage is so important.

It can be overwhelming trying to choose between a wide array of survey question types each with their own strengths and uses. So, we explore some options for you.

Customer-centricity is all about putting your customers first. We investigate why it’s so important for your business and how to develop a customer-centric strategy.

Survey accessibility is important for any age group, but even more so for the older demographic. We explore the key considerations when surveying this age group.

When it comes to your survey, one of the biggest questions you’ll be faced with is should I collect my respondents’ names or let them remain nameless and anonymous?

With the impact of workplace anxiety growing all the time, it’s an issue that urgently needs to be addressed. And the statistics support this.

Event surveys can reveal the expectations and experiences of your guests, but choosing and structuring the right questions is critical.

Successful organisations focus on building long-term and mutually beneficial customer relationships. But this can only be achieved when you understand the customer lifecycle.

Having created your survey, and then distributed, gathered and analysed its data, you’ll be looking to report on your findings.

The higher your response rate, the more valid and reliable your survey insights are likely to be. Skip logic offers the tools you need to achieve this.

From happier, more engaged and productive employees to improved staff retention. With its many benefits, it’s not hard to see why more organisations are investing in EX.

While a good Net Promoter Score is technically anything above zero, which implies that you have more promoters than detractors, it’s not quite as simple as that.

When it comes to the adage of ‘not judging a book by its cover’ this sentiment in many cases no longer rings true, particularly in business.

Whether you're a manager of a call centre or the head of a support desk team, it’s important you’re doing everything you can to make your service as good as it can be.

With workplace stress increasing, there’s never been a more urgent need to tackle stress within your own workforce. And the statistics back this up:

While most organisations recognise that their staff are one of their most important assets, getting and maintaining the maximum performance from them can be more challenging.

When it comes to data, we’re essentially talking about a collection of facts, figures, feedback and events gathered from different sources. And it’s t...

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

In today’s marketplace your business success is about so much more than purely the quality of your product or your pricing.

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...