Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.
Designing a successful survey or questionnaire is about much more than just the visual appearance or your question selection.
Survey design considerations
From planning to reporting, there are a number of factors that influence the success of your survey, providing data and insights you can confidently act upon.
There are many reasons why you should properly plan and develop a survey before it is administered to your target response group. Here we summarise why and what to plan.
Before important matters such as question choices, target population and distribution methods, you need a clear understanding of what you are trying to find out.
From the introduction to the conclusion, a number of formatting considerations – from layout to language – can help lift the appeal and performance of your survey.
Choosing the right type, number and running order of survey questions can make or break your research success. Find out the styles and best practices to employ.
The intro to your survey warrants attention, as you only get a very short window to grab the attention of respondents, hook them in and to encourage them to take part.
Whatever survey you are looking to create and distribute, you’ll want to calculate the sample size you need to reach in order to achieve a desired level of accuracy in your results.
Survey distribution tools allow you to easily reach your selected audience, ask a range of questions, analyse data in real-time and make quick, informed decisions.
Respondents can be greatly motivated to complete questionnaires by means of small incentives, and these are worth considering during the design and planning process.
For a survey to succeed it is advisable at the outset to set aside enough time for careful testing of your questions, survey structure and the expected or desired outcomes.
Having successfully gathered, analysed and interpreted the data from your survey respondents, present your findings in the most effective, but objective, way.
Survey design best practices
Well-executed, surveys are an easy and cost-effective way to find out how current and prospective customers, employees, patients or constituents feel about the businesses, products, services, healthcare providers or public bodies they interact with. By applying these tips you will get the most out of your online surveys.
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Your data will be stored and processed here in the UK for your peace of mind.
We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.
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Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.
We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.
We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.
With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.
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Over 500,000 users have registered to use SmartSurvey.
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
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We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.
Access to a knowledgeable account manager for personal assistance for when you most need it.
Our friendly design team is on hand to assist with any bespoke design and custom development requests.
We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.