Survey Planning

Get Student Discount
Apply for Discount

Survey Planning

Surveys are one of the best methods of learning what consumers really think about a product or service. Therefore as a business owner or survey developer, it is very important that the survey design phase includes a period of time set aside for survey planning; what to ask in the online survey, who the target audience is, and so forth.

There are many reasons it is important to properly plan and develop a survey before it is administered; below are several of those reasons, and why it is important to plan, before submitting survey questions to your target survey response group.

Target audience

One of the most important factors to consider is the audience that will be answering the survey questions, and who your actual target audience is. If your company is survey planning for a new product release that was targeted at males in their twenties, the survey questions have to be indicative of that demographic group. Questions have to be worded in a manner they understand, in a way they are comfortable answering, and should be specifically targeted to that audience, and their purchases in general.

What to ask

Again, the questions that are asked will give you the basic information about a product, service, or any other information that you are looking to receive. It is important to plan the questions out, properly plan the order in which they are asked, the wording that is used, and the manner in which responses should be given (multiple answer questions, yes/no answers, etc).

Most surveys will benefit from an effective mix of both open-ended and closed questions. Asking the right questions, based around the survey’s main topic, will result in answers that are actually going to help the business learn about what their customers think, and what they feel about a product or service.

What is the survey about

If a survey is about a product, it should be developed in one fashion; if it is about customer service, about new products customers would like to see, or any other topics, the surveys have to be developed in a different format, for each of these topics. So, considering the topic, the kind of response you are hoping to elicit, and the individuals you are targeting, are all important pieces that should be considered in developing a survey.

The last thing you want is to offend a person who is responding to your survey, or making questions too broad or narrow, so that they do not know how to answer. Planning ahead, using research statistics to find out what the best survey format is, and simply thinking about your target audience, are all things that can be done, to help the developers properly create a survey, that is going to give them the feedback and responses they are hoping to get. Each survey has a different purpose, therefore the survey form will be developed a little differently for each type of survey being conducted.

Research and planning will help in the development phase, and are sure ways survey planning that is going to get the responses a company wants, from the target group answering the questions.

More survey design advice

How are we different?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

UK based

Your data will be stored and processed here in the UK for your peace of mind.

Fanatical support

We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.

You're in safe hands

Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.

We're human

We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.

Accessibility matters

We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.

Unlimited responses

With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.

Icon of a hand holding a heart
You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.
Over 500,000 users have registered to use SmartSurvey.
Quotation icon

Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA
Quotation icon

We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Awards certificatesAwards certificates

Get in touch

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We'll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

Get started and create your first survey

If you would like more information then please get in touch.

Elevate your survey game.
Discover the power of our cutting-edge survey software with a personalised demo!