SmartSurvey Professional

The Essential Survey Plan: Easy-to-use software with all the features you need to create professional surveys, forms and questionnaires.


Our basic survey tool offers many of the features of our paid plans, but is pared back to make it simple and free to use forever.

This plan is designed for one user to access the software

Need multiple people to collaborate on surveys? Check out our Business Team plan.

Choose from a month to month rolling subscription or an annual rolling subscription.

Downgrade and upgrade as you need. just one day before your next billing cycle, and all easily managed in-app.

With 1000 responses per month (non-rolling), this plan is a great no-fuss option for individual use and small businesses.

Choose our annual plan to get unlimited responses and a 33% discount compared to a monthly subscription. Win-win!

Get started immediately with online help guides available to support your survey creation every step of the way.

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All the tools you need to create simple and effective surveys

Wide range of question types

Collect both quantitative and qualitative data, with flexible question types including:

  • Multiple choice (one or multiple answers)
  • Free text
  • Matrix of choices (one answer per row / multiple answers per row)
  • Ranking questions
  • Likert scale
  • Slider
  • Continuous sum
  • Semantic differential

Need your respondents to be able to upload a CV or other file as part of their response? Want to capture Net Promoter Score? Take a look at our Business plan.

Intelligent surveys

Use survey logic to take respondents through a certain path based on the answers they gave to previous questions.

Need more advanced skip logic (such as rules based on different answer combinations to a single question) or piping to automatically insert data from previous answers into upcoming questions? Check out our Business plan.

Remove friction

Reduce the risk of incomplete surveys with a progress bar, page numbering, and the option to finish surveys later with “save and continue”.

Add media

Make your surveys stand out with embedded video, images and audio files that help boost engagement with your respondents.

Response scoring

Create quizzes and tests and use weighting or automated scoring to rank respondents’ answers.

Need to display scores to participants? Check out our Enterprise plan.

Branded surveys

Add your logo to provide a more branded and trusted survey experience.

Custom messages

Use custom ‘survey closed’ and ‘disqualification’ messages to thank respondents for their time and effort.

Need to redirect respondents to a custom thank you page, offer page or other URL? Check out our Enterprise plan.


Everything you need to reach out with and collect survey data.

Easy distribution

Gather response data using email or any other online channel (website, Facebook, Twitter, Instagram). Use QR codes on in-person invites such as menus, receipts, sales brochures, stickers and anywhere else you can think of!

Want to use our native e-mail tool and response tracking? Check out our Business plan.

Custom tracking links

Create unlimited and/or customised tracking links (collectors) per survey, making it quick and easy to track and filter your responses.

Need to use variables in the survey URL? See our Business plan.

Copy & Paste embed snippets

Easily embed surveys on your web pages or use pop-up surveys on your website.

Need to use exit intercept pop-ups? See our Enterprise plan.


Pinpoint your most important insights to start making key decisions with confidence.

Real-time feedback

View your results in-app and in real time. See individual responses or a results summary.

Graphical analytics

Use in-app charts (area, bar, column, line, and pie) and data tables to simplify your analysis of results.

For more advanced charts (gauge, stacked bar, stacked column) check out our Business plan.

Export and download results

Export your results as raw data (XLSX or CSV) or download individual responses in Word documents or PDFs.

Need to export results data to SPSS? Check out our Business plan.

Cross tabs and filters

It’s simple to compare answers to 2 questions using cross tab reports and filters to quickly and easily analyse your results (e.g. filter by question or answer).

Export cross tabs on our Business plan.

Start generating great results with your surveys

Ready to start?

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Need more? Our Business plan has all the features of Professional and more. Or compare all plan features.