Keep your guests coming back for more

In the hospitality industry happy guests and travellers are your very best salespeople. We all love to come back from an amazing holiday or step off a comfortable flight and share our positive experience. Likewise, we will also share our terrible ones. It's widely recognised that the most trusted form of advertising is word-of-mouth recommendations from friends and family - so give your guests and travellers something great to talk about.

Online surveys are a quick and efficient way of discovering what your customer really think, and with this data you can ensure you're providing the best experience possible. Surveys are an essential quality assurance, feedback and evaluation tool for every aspect of your hospitality and travel service and company - and we're here to help you get started.

Online surveys for the hospitality and travel industry

Most businesses use customer satisfaction and customer service surveys to evaluate themselves and make improvements, but explore areas very specific to your industry as well. We suggest considering some of the following topics:

Travel tour evaluation

After taking part in a tour, whether it be a day trip to London, safari in South Africa or jaunt around the French wine lands, ask your tourists to evaluate it. How did they find the pace of the tour and itinerary? Would they recommend it to family and friends? Were the tour guides friendly and informative?

Flight and airline evaluation

If you work for an airline or travel agency conduct a survey that looks specifically at the flight itself. For example, how comfortable were the seats? Was the entertainment up to scratch? Was the inflight service what they expected? Be sure to add an extra comment box for any ideas your travellers may have.

Your guests' stay

If possible, ask for feedback from every guest who visits your hotel, B&B, resort, inn, lodge or holiday cottage. Are they being 'wowed' as they walk in the door? Are staff friendly and helpful? Were the amenities and facilities as they expected? With this valuable feedback your accommodation and service can only get better.

Travel agency feedback

Travel agencies are dedicated to taking the stress out of planning and booking a holiday or trip, but do your clients feel this way? Be sure to ask customers if they prefer to book a holiday in person, on the phone or online so you can tailor your service. Were they happy with the price of the package? And was enough information about their holiday supplied?

Tourist experience

If you run a tourist attraction or accommodation you depend on a steady and constant flow of people. But what is attracting the tourists to your local area and what happens if it loses its attraction? Create a questionnaire to discover why people come to your city or county and how you can keep them coming back again and again.

Packages and promotions

Do you really know what your customers want? Do travellers like to book flights and hotel packages? And do they also want to hire a car? Surveys can help you double check buying trends so you can provide exactly what your customers want from a travel agency or website.

Value for money

Travel and leisure are often the first things to go when people are cutting back, so you need to know whether your service and hospitality is perceived as value for money. Stay competitive and keep attracting customers by checking you're providing an affordable and amazing service.

How to create an online survey

Start by using a template we've already created for you or, if you have your questions in mind, design your own. Our online survey software is very user -friendly, however, if you need some help we'd happily host an Online Demo for you. All you need to do next is add your guests contact details, send the survey, and watch as the responses come in. Or, why not set up a tablet or computer in your reception and ask leaving guest to complete your short survey. We also provide powerful analysis and graph creation tools, so you can get the most out of results.

If you require multiple SmartSurvey users and more powerful branding features we offer plans perfect for organisations. Have a look at our Business Account to find out more.

Hospitality and travel survey templates

Feel free to use or customise one of our ready-made online survey templates: