SmartSurvey has transformed our ability to present live insights in all levels of the organisation. Our feedback loop is quicker and more effective.
Get the feedback insights that your current tool misses
Your current tool shows you the data. We show you what it actually means. Don’t just take our word for it though. See how we stack up against the competition.
4.6/5
Get a personalised demo of SmartSurvey customised to your goals.
Trusted by 600,000+ happy users
What makes SmartSurvey worth the switch
From unmatched AI insights and incredible support to fair pricing and UK-leading security.
Engaging Surveys
AI-Powered Insights
Close the Loop
Dynamic Dashboards
UK-based, unmatched security
ISO 27001-certified, FSQS-accredited, UK hosting, Government approved, 98/100 SecurityScorecard rating.
Real support, real people
We go above and beyond for our customers, providing expert advice and support whenever you need it.
Clear pricing, no surprises
From your very first survey to enterprise-grade insights, we have plans for every stage.
See how SmartSurvey stacks up against the rest
Stuck with Qualtrics? Upgrade to SmartSurvey
Collect, analyse, and act on customer feedback effortlessly with AI-powered surveys, real-time insights, and automated workflows. Deliver exceptional experiences without the enterprise-level price tag or complexity.
Ease of use
9.0
8.6
Ease of setup
9.1
7.2
Ease of admin
9.0
7.6
Quality of support
9.3
8.6
Good business partner
9.0
8.6
Ease of use
User-friendly interface with quick setup and minimal learning curve
Some platform functionalities may not be as intuitive, highlighting a gap in overall user-friendliness
AI-powered analysis
SmartAssist automatically categorises open-text responses and identifies sentiment patterns to surface critical insights instantly
Limited AI capabilities for automated text analysis
Multilingual surveys
Create surveys in any language with full character support for any letter or symbol.
Supports translation of surveys into multiple languages
Security & compliance
UK-based data storage, ISO27001 certified, Cyber Essentials Plus accredited, with full GDPR compliance and local support team
Data may be stored outside the UK, which can create compliance challenges for organisations requiring data sovereignty
Stop paying per response: upgrade from SurveyMonkey to SmartSurvey
Effortlessly create intelligent surveys, capture feedback across multiple channels, and act faster with automation. SmartSurvey gives you unlimited responses and advanced features without the per-response charges.
Ease of use
9.0
9.0
Ease of setup
9.1
8.9
Ease of admin
9.0
8.6
Quality of support
9.3
8.8
Good business partner
9.0
7.7
CX Suite
Dedicated CX capabilities with extensive reporting and dashboards customised for NPS, CSAT, and CES with automatic scoring and trend analysis.
No dedicated CX Suite, there are only survey templates for measuring customer satisfaction
Multilingual Surveys
Supports surveys in multiple languages with full UTF-8 character support for global reach
Requires manual translation of survey questions requiring more time and effort
Integrations
Has 300+ integrations including native connections to Salesforce, HubSpot, Dynamics, and Zapier for comprehensive workflow automation
Has 14 native integrations; relies primarily on Zapier connectivity and lacks native integrations with key platforms like Salesforce and HubSpot
Distribution Channels
Supports multiple distribution channels including email, SMS, QR codes, social media, website embedding, and offline collection
Limited distribution options; lacks SMS capabilities and advanced website integration features
From conversations to complete operations: SmartSurvey is a smart choice over SurveySparrow
Transform your feedback programme with UK-based data sovereignty, enterprise-grade AI insights, and unlimited responses. SmartSurvey delivers the comprehensive functionality and proven reliability that SurveySparrow’s conversational approach simply can't match.
Ease of use
9.0
9.0
Ease of setup
9.1
8.9
Ease of admin
9.0
8.9
Quality of support
9.3
8.8
Good business partner
9.0
8.9
UK Data Sovereignty & Security
UK-based data storage, development team, and support - complete data sovereignty
ISO27001, Cyber Essentials Plus, GDPR certified with Grade A security rating
Trusted by regulated industries including NHS, government departments, and financial services
International data storage and support teams create compliance challenges
Limited security certifications for regulated industries
Enterprise-Grade Functionality
True enterprise features including Cases management for closing feedback loops
Advanced user permissions, audit logs, and SSO capabilities
White-label branding with custom domains and complete brand control
Focuses primarily on conversational surveys rather than comprehensive enterprise needs
Limited case management and feedback loop closure capabilities
AI-Powered Insights
SmartAssist provides comprehensive AI categorisation and sentiment analysis across all feedback
AutoCategorise transforms weeks of manual analysis into minutes of insight
AI works across the entire feedback lifecycle, not just survey creation
AI Wings focuses mainly on survey creation rather than comprehensive analysis
Limited AI capabilities for processing and acting on feedback at scale
Established Track Record
15+ years serving 600,000+ customers with proven reliability
Trusted by major brands including Barclays, Hilton, Microsoft, and NHS
Dedicated UK-based support team that knows your business needs
Newer platform with less proven enterprise track record
International support team may not understand UK business requirements
From complicated to clear: SmartSurvey is your upgrade from Alchemer
Transform your surveys into engaging experiences with AI-driven insights, customisable designs, and automated workflows. SmartSurvey combines powerful features with British simplicity and support.
Ease of use
9.0
8.8
Ease of setup
9.1
8.8
Ease of admin
9.0
8.7
Quality of support
9.3
8.7
Good business partner
9.0
8.9
AI Assistance
Has 'SmartAssist', an AI-powered feature to automatically categorise open-text responses and identify sentiment patterns at 20+ analysis touchpoints
Does not offer such assistance
UK Data Security & Compliance
UK-based data storage with ISO 27001, Cyber Essentials Plus certification, and full GDPR compliance for complete data sovereignty
Data may be stored outside the UK, creating potential compliance challenges for organisations requiring data sovereignty
Multilingual Surveys
Supports surveys in multiple languages with full UTF-8 character support for global reach
Requires manual translation of survey questions requiring more time and effort
Distribution Channels
Supports 12+ distribution channels, including email, SMS, QR codes, social media, website embedding, offline collection, and API triggers
Only supports basic options, does not support SMS, advanced website integration, or offline collection
More than just questions: SmartSurvey unlocks new possibilities
Transform your surveys into engaging experiences with AI-driven insights, customisable designs, and automated workflows. SmartSurvey combines powerful features with British simplicity and support.
Ease of use
9.0
8.8
Ease of setup
9.1
9.0
Ease of admin
9.0
8.9
Quality of support
9.3
8.9
Good business partner
9.0
9.0
SMS Distribution
Native SMS distribution capabilities to reach respondents instantly on their mobile devices with branded survey invitations
Limited mobile distribution options without comprehensive SMS capabilities
AI-Powered Analysis
SmartAssist automatically categorises open-text responses and identifies sentiment patterns to deliver instant insights from feedback
Limited AI capabilities for automated text analysis and categorisation
Design Templates
Create professional surveys easily from a comprehensive library of ready-made survey templates across multiple industries and use cases
Only 350+ survey templates to choose from
Integrations
Has 300+ integrations including native connections to Salesforce, HubSpot, Dynamics, Microsoft Teams, and comprehensive API access
Has 17 native integrations; relies primarily on Zapier connectivity and lacks native integrations with key platforms like Salesforce and HubSpot
Why overpay for Medallia? SmartSurvey offers enterprise features without the price tag
From small teams to enterprises, SmartSurvey provides all the tools you need to enhance customer experiences without Medallia's hefty price tag or steep learning curve.
Ease of use
9.0
8.6
Ease of setup
9.1
7.2
Ease of admin
9.0
7.6
Quality of support
9.3
8.4
Good business partner
9.0
8.6
Ease of Implementation
Quick setup with user-friendly interface that gets you collecting feedback immediately without consultant dependency
Complex implementation requiring extensive consultant support and lengthy setup periods
Multilingual Surveys
Supports surveys in multiple languages with full UTF-8 character support for global reach
Multilingual support available, mainly enterprise-focused with additional complexity
Design Templates
Create professional surveys easily from a comprehensive library of ready-made survey templates across multiple industries and use cases
Limited out-of-the-box templates; requires additional setup for customisation
Distribution Channels
Supports 12+ distribution channels, including email, SMS, QR codes, social media, website embedding, offline collection, and API triggers
Primarily email and app-based feedback collection with limited multi-channel capabilities
Beautiful surveys with brains: why SmartSurvey is a smarter choice than Typeform
Create surveys that don't just look good but deliver actionable insights. SmartSurvey combines engaging design with intelligent features, real-time analytics, and advanced automation.
Ease of use
9.0
9.3
Ease of setup
9.1
9.0
Ease of admin
9.0
8.6
Quality of support
9.3
8.4
Good business partner
9.0
8.8
CX Suite
Dedicated CX capabilities with extensive reporting and dashboards customised for NPS, CSAT, and CES with automatic scoring and trend analysis
No dedicated CX Suite
AI-Powered Analysis
SmartAssist automatically categorises open-text responses and identifies sentiment patterns to deliver instant insights from thousands of responses
Limited AI capabilities for automated text analysis and sentiment detection
Multilingual Surveys
Supports surveys in multiple languages with full UTF-8 character support for global reach
Requires manual translation of survey questions requiring more time and effort
Distribution Channels
Supports 12+ distribution channels, including email, SMS, QR codes, social media, website embedding, offline collection, and API triggers
Supports 10 share channels; does not support SMS distribution and advanced offline capabilities
From complexity to clarity: Switch from InMoment to SmartSurvey
Collect, analyse, and act on customer feedback with SmartSurvey. Enjoy AI-powered insights, real-time analytics, and automated workflows—all without the complexity, cost, or consultant dependency of InMoment.
Ease of use
9.0
9.3
Ease of setup
9.1
8.8
Ease of admin
9.0
9.0
Quality of support
9.3
9.0
Product direction
8.9
8.4
AI Assistance
Has 'SmartAssist', an AI-powered feature to automatically categorise open-text responses and identify sentiment patterns at scale across all feedback touchpoints
Limited AI automation
Integrations
Has 300+ integrations including native connections to Salesforce, HubSpot, Dynamics, Microsoft Teams, and comprehensive API access
Narrower integration options with limited native tools and lack of public API support
Multi-Channel Distribution
Easily distribute surveys across multiple channels including email, SMS, social media, QR codes, and website embedding
Limited distribution channels without comprehensive multi-channel support
Implementation & Setup
Quick setup with user-friendly interface that gets you collecting feedback immediately without consultant dependency
Complex implementation requiring extensive consultant support and lengthy setup periods
Experience unmatched intelligence with SmartSurvey’s AI-powered surveys
Choosing the right tool can set the pace for your success. See how SmartSurvey stands out with AI categorisation, unlimited responses, and UK-based security that Survicate simply can’t match.
Ease of use
9.0
9.0
Ease of setup
9.1
8.5
Ease of admin
9.0
9.1
Quality of support
9.3
9.0
Good business partner
9.0
9.4
Sentiment Analysis
Provides accurate and in-depth analysis of customer sentiments with AI-powered categorisation across all survey responses
Offers limited analysis
Case Management
Turn survey responses into actionable tickets with full case tracking, team assignment, and direct customer communication to close the feedback loop
Does not support comprehensive case management
AI Assistance
Has 'SmartAssist', an AI-powered feature to automatically categorise open-text responses and identify sentiment patterns at 20+ analysis touchpoints
Limited AI capabilities, mainly focusing only on survey creation and limited analytics application
Distribution Channels
Supports 12+ distribution channels, including email, SMS, QR codes, social media, website embedding, offline collection, and API triggers
Only supports basic options, does not support SMS, advanced website integration, or offline collection. Does not offer native email distribution and relies on third-party integration
Connect your data to your tech stack
Push, pull and trigger actions automatically. Share insights easily across your apps and teams. Get more from your scores, boost efficiency and add value throughout your organisation.
Get feedback where your customers are
Maximise response rates by meeting customers in the moments that matter.
Don’t just take our word for it
Trusted by leading companies and brands worldwide.
Oliver Shreeve, BPP
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Martin, uSwitch
Multi-award winning survey software
Switching over to SmartSurvey is simple
The step-by-step process you can expect:
Discovery call
Help our team understand your current challenges and goals – not a one-size-fits-all pitch.
Tailored demo
A tailored walkthrough focused on your goals, your teams, and your challenges.
Custom trial
We’ve shown you how SmartSurvey works - now take it for a test drive with your team.
Launch
We don’t disappear after the contract – our team guides your first survey launch step-by-step.
SmartSurvey is a digital survey solution that helps anyone create surveys, build questionnaires and analyse the results.
