Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.
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What is an online survey?
Online surveys are powerful tools used to collect data and get answers to almost any question. In recent years, they have become the go-to solution for gathering information across a myriad of different use cases.
This is because online surveys are easy to design, distribute and analyse. High speed internet is now widely available and part of our everyday life meaning online surveys are easily accessible and widely used.
Online surveys can be used for a variety of different reasons. The data that each organisation is aiming to collect will differ between uses. For example, consider a not-for-profit conducting a survey on charitable affairs. This survey will have very different objectives to a market research survey aiming to discover information that will help businesses make a profit for instance validating if a new product resonated with their target market.
No matter what the purpose behind designing a survey, the end goal is to collect quality data that can then be analysed. Once data is analysed, researchers will apply their findings to real world situations. Online surveys play a valuable role in helping businesses and organisations determine how they can pivot strategies to best suit the requirements of those who utilise their product and services.
Who uses online surveys?
A broad cross-section of industries and the public sector use online survey software to gather opinions, feedback and information they need to help improve key outcomes such as client satisfaction, service delivery and profitability.
Government & public sector
Advantages of online surveys
Online surveys are a popular medium for conducting many forms of research. This is perhaps due to their numerous advantages, most of which make them more beneficial than other traditional methods.
Easily align your survey with your brand
Ensure your online survey is aligned with your brand. If a survey is designed to carefully reflect your brand’s visual identity, participants will view it as coming from a reputable source. This has the potential to influence them in taking the survey more seriously.
Participants find online surveys easy to complete
As most adults have access to computers and the internet, it’s relatively easy for them to complete surveys online. They don’t have to deal with the hassle of using pen and paper, then sending the survey back. Online tools mean they can simply fill out their information with the click of a button or by dragging a slider.
Privacy and confidentiality are improved
Online surveys can implement a variety of privacy settings that enhance confidentiality. For example, only those with the specific link or invitation to a survey can see its contents. For extra protection, you can sometimes choose to lock the survey with a password.
Analysis can be instantaneous
With online surveys, you can see results as they’re submitted in real-time. This means you’re not wasting time waiting for respondents to send physical copies of questionnaires back.
Templates can simplify survey design
Easy to use templates can be used, making survey creation a breeze. If you’re not sure where to start out with designing a survey, there are a range of templates available. These can be tailored to suit your specific research goals.
Utilise technology in new ways
Online surveys can use technology to make each survey bespoke to each respondent. For example, if a particular question doesn’t apply to a specific participant, the online survey can be designed to automatically skip that section.
Online surveys are easy to distribute
All SmartSurvey data is collected in real time and results can be analysed instantly.
Costs are reduced
Without printing costs or the requirement to be there in person while the respondent fills out a survey, online questionnaires are a much cheaper option.
Data analysis becomes streamlined
With paper questionnaires, researchers have to collect, co-ordinate and analyse data themselves. Online surveys, however, gather respondents’ data in one space. From here, the data can be easily turned into graphs, cross tab reports, exported to CSV or imported into other tools for statistical analysis. Online surveys also reduce the potential for illegible written responses, or invalid selections.
Easily expand your research
Many online survey design tools offer the opportunity to buy responses through services called consumer panels. A consumer panel consists of respondents that match your target requirements who are then paid a fee to take part in your study. Consumer panels offer the ability to buy responses and conduct market research projects extremely quickly from a pool of high-quality audiences.
Simply select your demographic by a wide range of variables, from country, to income, transportation use and even lifestyle habits. We’ll then figure out which individuals within our customer panel are suitable respondents for your specific research requirements. We’ll send off your survey, and you can sit back, relax and receive valuable insights in no time.
Buying survey responses is a cost-effective way to conduct market research and help get the answers you need make informed decisions around your marketing or product strategy.
How are we different?
Your data will be stored and processed here in the UK for your peace of mind.
We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.
You're in safe hands
Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.
We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.
We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.
With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.
Don't just take our word for it
Over 500,000 users have registered to use SmartSurvey.
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Get in touch
We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.
Access to a knowledgeable account manager for personal assistance for when you most need it.
Our friendly design team is on hand to assist with any bespoke design and custom development requests.
We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.