Survey Software

Capture data and opinions from the people that matter most – customers, staff, students and citizens – with the use of smart and flexible online and offline survey software.

Create surveys

Providing you with the features to create engaging smart surveys

20+ question types

From multiple choice to free text, Likert scales to NPS, ranking to slider scales. Everything customisable in many ways.

Advanced logic and actions

From skip logic to page randomisation, piping to pre-population, email triggers to scoring. Use our powerful features to create professional online surveys.

One survey, multiple languages

Create custom surveys in multiple languages and receive results in the respondent’s language of choice, then easily access and analyse the data within one set of results.


Create amazing looking surveys

Add your logo

In just a couple of clicks, you can upload your logo and add it to your survey them.

On brand every time

The look and feel of your surveys are of the utmost importance. With full CSS control, you can customise every detail of your theme to perfectly match the look and feel of your brand.

Custom domain branding

A custom domain enables you to fully brand your survey links by removing any references to SmartSurvey and replacing them with your brand details, helping you to build more trust and familiarity with your respondents.


Reach your audience, wherever they are

The power of our platform ensures you’re able to reach out to your audience on any of their preferred channels. Gather in-the-moment feedback, no matter what channel they use. 

Email SMS Embed Pop-ups QR codes Kiosks Offline Triggers Integrations


Construct email invitations to distribute to your contact lists and easily track views, open rates and opt outs. Win confidence and trust, with the ability to personalise and customise your email, with your own custom domain and other brand identifiers. Set up automated reminders to maximise engagement with those that don’t initially respond.


Quickly reach your respondents, wherever they are with SMS surveys. Further boost engagement and response rates, by customising your text message with your own company or product ID, for instant brand recognition.


Get feedback at the point of contact and increase stakeholder engagement, with a survey link embedded into the body of a web page, app or live chat application. By helping to minimise other distractions an embedded survey, helps keeps users focused on your survey until its completed.


Collect responses from the visitors you want to reach, at the right time with non-intrusive surveys. Control the amount of user engagement required to trigger the pop-up and set a frequency level. This will ensure you get the traffic you need for your surveys, without causing too much inconvenience for your visitors.

QR codes

Reach more respondents easily with Quick Response Codes (QR), which help distribute your survey link via the web or printed collateral. It’s quick and simple for respondents with a smartphone or tablet to scan your QR code, and immediately begin filling out your survey.


Conduct offline surveys at trade shows and events, or at the point of experience in applications such as hospitals from dedicated survey kiosks. It’s simple to enable with your survey software by click starting kiosk mode, which opens a fresh, blank survey each time a survey is completed.

Offline & paper-based

Complete your survey from anywhere with offline survey software. Simply load your survey onto a mobile device, collect your responses, store them and download your data for analysis once you’re connected to the internet again. If you prefer paper, print out your survey for paper completion and enter your responses via a special link.


Apply advanced email triggers to drive more actionable insight for your organisation. It’s simple to create and automate a thank you email that’s immediately dispatched to a respondent when they finish your survey. Further boost the value of your interactions with stakeholders by inviting them to leave feedback about your organisation on external review sites.


Connect with your respondents using a set up that best suits your needs, whether that’s through our channels, your own or a mix of both. Thanks to our powerful APIs and online tools such as Zapier, it’s quick and easy to connect your own applications, seamlessly with anything you need.

Don’t have respondents? See our Consumer Panels


Identify insights that drive your business forward

Perform in-depth data analysis to reveal actionable insights that will help you create opportunities.

Real-time results

View survey responses in real-time for instant analysis. Create graphs, find trends, and use custom filters to generate the insight needed to drive business forward.

Export data

Easily export data from SmartSurvey, for further analysis across all the most popular formats. From word/pdf for single response data and word/excel for a summary report, to XLSX, CSV, TSV, SPSS for bulk responses.


Segment your survey data easily with our hugely flexible filtering tools. It’s simple to establish rules to include or exclude respondents based on the answers to questions, variable or column data, tracking link, or date/time criteria.

Create custom reports

Customise reports the way you want to. Activate or deactivate visual elements such as the display of questions, free text questions, charts and statistical information through custom ‘Views’. You can also create as many reports as you need.

Text analysis / word clouds

Automatically create word clouds and lists to identify trends and easily manipulate free text feedback. Categorise responses to create quantitative reports from qualitative data.

Share your data

Control who receives the results of your surveys. Manage access to individual elements, such as cumulative data and individual responses.

Trusted by 400,000+ happy customers


The complete survey solution

Whether you’re conducting market research, reviewing employee engagement or measuring customer satisfaction, our enterprise software has advanced features to suit every need.

Safe & Secure

Security is our most important feature
and we take it seriously

Security Features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 Certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU Based Servers

All data is stored and backed up on UK/EU-based servers.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.

You’re in safe hands

EU & UK GDPR Compliant logo.
ISO 27001 Information Security Management logo
HM Government G-Cloud Supplier logo
Cyber Essentials Plus logo
ICO logo
PCI DSS Compliant logo
FSQS Registered logo.


Help and guidance for you and your team when you when you need it

We love our team and you will too. Whatever your question – big or small – always feel free to ask. Our Support Team operate during UK trading hours, so we’re working when you are. We’ll often surprise you with out-of-hours replies too.




What is survey software?

Survey software refers to the digital tools used to collect feedback from a targeted sample group, whose data is then analysed to help drive smarter decision making and actions.

Compared with traditional manual surveys, survey software makes the process of creating and distributing surveys, then analysing and reporting on the data findings simpler, faster and more accurate.

Survey software packages typically come equipped with a wide array of features and tools that enable users to create customised surveys from scratch or use ready-made templates with sample questions. Survey distribution and data collection is fast and efficient with a range of options available to users, to incorporate surveys in the way that best engages their audience.

Similarly, the inclusion of reporting and analysis features helps uses better understand and quickly identify the most crucial issues in their data, so they can take the best next steps forward.

Questions to ask when selecting survey software

With many survey providers to choose from, it can be challenging to know where to begin to identify the right survey platform to meet your needs.

So, whether you’re relatively new to surveys, or a long-established user. If you need to create lots of surveys and research is a major part of your business, there are some essential things you need to consider if you’re to find a solution that can meet your immediate and future needs.

To help you with this, here’s a list of key questions you need to be thinking about.

What data security and data protection assurances can they offer me?

Many providers may claim to offer the highest levels of data security and data protection, but this only becomes more obvious with any further details they can provide about this.

Compliance with GDPR and the Data Protection Act are minimum requirements, along with more standard security provisions such as firewalls, anti-virus and encryption in transit and at REST. But if you’re to gain the greatest level of security assurances about how your data will be managed, accessed and stored, you need to look out for accreditations such as ISO27001 and Cyber Essentials Plus. And if they can offer any extra security assurances that meet the needs of a particular industry such as the NHS Data Security and Protection Toolkit, for healthcare, that will be of huge value.

In addition, you need to ask where your data is hosted. A provider may be UK based, but host your data in a different country, which is subject to different laws, potentially posing serious implications for the security of personal data. You would be much better off with a provider that stores and provides backup of your data on UK based servers.

What about software performance and ease of use?

While this might already seem an obvious area for discussion, you need to get as much information and clarity as you can.

From what range of templates, question types, advanced logic and survey metrics are on offer, to distribution and collection options, design and branding, reporting and analysis tools and integration capabilities. You need to get as much clarity as you can on the range of features and performance that a solution can deliver for you, so you know if it will be easy to use and quick to get the data insights you need.

Will they be able to meet my integration needs?

If you’re looking to grow your range of surveys and deploy them right across your organisation, you’ll need to be working with a provider that can meet your current and future integration needs.

Whether you’re using surveys for customer research or using them to better understand your employees or the needs of the wider market. Whatever it is, to get the greatest value from your data insights you’ll need your survey software to be seamlessly integrated with the essential systems that help drive your business.

From API access and webhooks to Zapier and Google Tag Manager. You need to know what tools and support a provider can offer you, so you can ensure they’ll get everything working seamlessly for you.

What about sharing and working with others?

Again, if you’re looking to grow the number of surveys you send out and the size of your teams to manage this, you’ll want a package that offers good teamworking and collaboration tools.

Look at the full range of survey plans offered by every provider and the capabilities that they offer in this area and have some questions in mind as you’re doing this. How easy is it to share surveys, questions and contact lists with others including colleagues and others outside your business? How simple is to add or remove users and set restrictions over what different users can do and see?

What reporting and analysis tools are available?

Creating your survey, distributing it and collecting your data is essential, but being able to analyse and report on your data findings is equally as important, as that will ultimately impact the decisions and actions you take.

From the range of features that are available to you to view, analyse and segment your data, to any tools that allow you to share and schedule reports and export data. Depending on your type of business, and whether you’re a large organisation, SME or work in academia, there are many factors that can influence how your teams operate and therefore the tools you need for an efficient reporting process. So, it’s important to have only this in mind when you’re looking at options for survey software.

What level of support can they offer me?

While the level of support you need will depend on your own particular requirements, if you’re a heavy user of surveys, you’ll want access to the strongest, most tailorable support package.

From onboarding, training and access to dedicated account managers and customer success teams, to the quality of support, SLA response times and the range of media channels they can be reached on. You’ll need to get a better idea of how closely you will be supported and how quick and simple it is to get the answers you need. So, you need to be asking about the provision and capability of those services, so you can ensure you’ll always get the quality of support that you need.

How accessible are the tools that they provide?

Accessibility is another essential requirement to consider, particularly if you work for a government body or in the wider public sector, where accessibility compliance is mandatory.

Given that about 1 in 5 respondents have a disability, you’ll want to know that the tools and template themes on offer ensure your surveys are accessible for these respondents too. Things to look out for with a potential survey provider include compliance with accreditations such as WCAG (Web Content Accessibility Guidelines), which represent the widely accepted standard for web accessibility.

How strong are their survey design options?

A healthy response rate is critical, if you’re to get the data insights you need. So, you need all the tools at your disposal to make your survey stand out and entice recipients to complete your survey.

From options available to customise your survey’s design theme and apply your own branding, colours and logos, to customising your domain and incorporating a responsive design to ensure engagement across all device platforms. Think carefully about all the options available to you before choosing a survey provider to work with.

Get started and create your first survey

If you would like more information then please get in touch,
or you can call us on 0800 0937 822

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