Smart Survey Software

Capture data and opinions from the people that matter most – customers, staff and students – with the use of smart, flexible online survey software.

Flexible plans to meet your needs

Professional

From £30 / month*
Unlimited responses

Great for individuals who want to create professional surveys.

*Billed annually

Business

From £60 / month*
Unlimited responses

Perfect for businesses who want to create advanced surveys.

*Billed annually

How it works

Create

Easily create great looking surveys, forms and questionnaires for every need.

Collect

Swiftly collect feedback through weblinks, embeds, email, social media and more.

Analyse

Quickly hone in on essential data insights with our strong wide ranging analysis tools.

Create

Giving you the features to create smart engaging surveys 

A complete range of question types

From multiple choice, matrix, ranking and rating style questions to slider, continuous sum, semantic differential and free text questions and more.

Logic and actions

Create a more logical and personalised survey flow using skip logic, page logic and piping.

Add images, audio and video

Embed images, audio files and even YouTube videos into your questions to further boost respondent engagement.

Create surveys in any language 

Speak to your audience wherever they are. SmartSurvey gives you the tools to promptly create and customise your surveys in any language. 

Collect

Helping you reach out to your audience wherever they are

Unique survey link 

Share your survey anywhere using a unique web link to broaden your reach and visibility.

Custom tracking links

Create unlimited custom links to easily track and filter different respondent groups.

Embed surveys on your website

Make responding even easier and capture data directly on your website or app with embedded surveys, popups and web intercept.

Social media 

Reach your audience where they are, encourage sharing and increase buzz by adding survey links to your social media channels.

Email

Business plans can use our native email tools to create, send and track survey invites and issue follow-up reminders.

Analyse

Identify insights that drive your business forward

Real-time results

Quickly view real-time responses, create graphs and use custom filters to generate the insight you need.

Filtering

Better understand your data by using filters to segment responses when viewing survey results.

Text analysis / word clouds 

Make sense of free text feedback using our word cloud and text analysis tools.

Cross Tabulation

Quickly get to the heart of how different groups respond to specific questions with our cross-tabulation reporting tools.

Custom reports and charts

Use our native analysis tools to customise your data formatting and create modern charts.

Export data

Easily export data in all popular formats, including Word, PDF, XLSX, CSV and TSV on all plans, and SPSS on Business.

Solutions to meet any survey need

Self-service

Get started with all the tools you need to quickly create great looking surveys and start collecting feedback.

Enterprise

Access our most advanced tools, features and integrations to power your feedback activities and drive change.

Why SmartSurvey?

Big enough to meet your needs, smart enough to care.

Screenshots showing results data and "£0 additional charges".

No hidden charges

With our paid plans, we won’t suddenly spring additional charges on you if you accidently go over your survey response limit. All our plans above Pro monthly include unlimited responses, so you can just concentrate on achieving the best possible survey results.

Compliance and accreditation logos: GDPR, ISO 27001, NHS Data Security and Protection Toolkit, Cyber Essentials Plus, ICO, FSQS registered, PCI DSS compliant, G-Cloud supplier.

We always prioritise your security

You can be confident that we adhere to the highest standards when it comes to data protection and security. Our credentials range from our ISO27001 and Cyber Essentials Plus certification and compliance with GDPR and the Data Protection Act to our data hosting which is replicated across two UK sites.

Screenshots showing high-contrast display styles and screenreader use. WCAG 2.1 Level AA.

Accessibility at the core 

We’ve put accessibility at the heart of our surveys, to ensure that everyone that wants to respond can do so. That’s why we developed our WCAG compliant accessible survey theme that is available free of charge on all plans and is fully compatible with assistive technologies.

Trusted by 400,000+ happy customers

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Choose between Professional and Business

What is survey software?

Survey software refers to the digital tools used to collect feedback from a targeted sample group, whose data is then analysed to help drive smarter decision making and actions.

Compared with traditional manual surveys, survey software makes the process of creating and distributing surveys, then analysing and reporting on the data findings simpler, faster and more accurate.

Survey software packages typically come equipped with a wide array of features and tools that enable users to create customised surveys from scratch or use ready-made templates with sample questions. Survey distribution and data collection is fast and efficient with a range of options available to users, to incorporate surveys in the way that best engages their audience.

Similarly, the inclusion of reporting and analysis features helps uses better understand and quickly identify the most crucial issues in their data, so they can take the best next steps forward.

Questions to ask when selecting survey software

With many survey providers to choose from, it can be challenging to know where to begin to identify the right survey platform to meet your needs.

So, whether you’re relatively new to surveys, or a long-established user. If you need to create lots of surveys and research is a major part of your business, there are some essential things you need to consider if you’re to find a solution that can meet your immediate and future needs.

To help you with this, here’s a list of key questions you need to be thinking about.

What data security and data protection assurances can they offer me?

Many providers may claim to offer the highest levels of data security and data protection, but this only becomes more obvious with any further details they can provide about this.

Compliance with GDPR and the Data Protection Act are minimum requirements, along with more standard security provisions such as firewalls, anti-virus and encryption in transit and at REST. But if you’re to gain the greatest level of security assurances about how your data will be managed, accessed and stored, you need to look out for accreditations such as ISO27001 and Cyber Essentials Plus. And if they can offer any extra security assurances that meet the needs of a particular industry such as the NHS Data Security and Protection Toolkit, for healthcare, that will be of huge value.

In addition, you need to ask where your data is hosted. A provider may be UK based, but host your data in a different country, which is subject to different laws, potentially posing serious implications for the security of personal data. You would be much better off with a provider that stores and provides backup of your data on UK based servers.

What about software performance and ease of use?

While this might already seem an obvious area for discussion, you need to get as much information and clarity as you can.

From what range of templates, question types, advanced logic and survey metrics are on offer, to distribution and collection options, design and branding, reporting and analysis tools and integration capabilities. You need to get as much clarity as you can on the range of features and performance that a solution can deliver for you, so you know if it will be easy to use and quick to get the data insights you need.

Will they be able to meet my integration needs?

If you’re looking to grow your range of surveys and deploy them right across your organisation, you’ll need to be working with a provider that can meet your current and future integration needs.

Whether you’re using surveys for customer research or using them to better understand your employees or the needs of the wider market. Whatever it is, to get the greatest value from your data insights you’ll need your survey software to be seamlessly integrated with the essential systems that help drive your business.

From API access and webhooks to Zapier and Google Tag Manager. You need to know what tools and support a provider can offer you, so you can ensure they’ll get everything working seamlessly for you.

What about sharing and working with others?

Again, if you’re looking to grow the number of surveys you send out and the size of your teams to manage this, you’ll want a package that offers good teamworking and collaboration tools.

Look at the full range of survey plans offered by every provider and the capabilities that they offer in this area and have some questions in mind as you’re doing this. How easy is it to share surveys, questions and contact lists with others including colleagues and others outside your business? How simple is to add or remove users and set restrictions over what different users can do and see?

What reporting and analysis tools are available?

Creating your survey, distributing it and collecting your data is essential, but being able to analyse and report on your data findings is equally as important, as that will ultimately impact the decisions and actions you take.

From the range of features that are available to you to view, analyse and segment your data, to any tools that allow you to share and schedule reports and export data. Depending on your type of business, and whether you’re a large organisation, SME or work in academia, there are many factors that can influence how your teams operate and therefore the tools you need for an efficient reporting process. So, it’s important to have only this in mind when you’re looking at options for survey software.

What level of support can they offer me?

While the level of support you need will depend on your own particular requirements, if you’re a heavy user of surveys, you’ll want access to the strongest, most tailorable support package.

From onboarding, training and access to dedicated account managers and customer success teams, to the quality of support, SLA response times and the range of media channels they can be reached on. You’ll need to get a better idea of how closely you will be supported and how quick and simple it is to get the answers you need. So, you need to be asking about the provision and capability of those services, so you can ensure you’ll always get the quality of support that you need.

How accessible are the tools that they provide?

Accessibility is another essential requirement to consider, particularly if you work for a government body or in the wider public sector, where accessibility compliance is mandatory.

Given that about 1 in 5 respondents have a disability, you’ll want to know that the tools and template themes on offer ensure your surveys are accessible for these respondents too. Things to look out for with a potential survey provider include compliance with accreditations such as WCAG (Web Content Accessibility Guidelines), which represent the widely accepted standard for web accessibility.

How strong are their survey design options?

A healthy response rate is critical, if you’re to get the data insights you need. So, you need all the tools at your disposal to make your survey stand out and entice recipients to complete your survey.

From options available to customise your survey’s design theme and apply your own branding, colours and logos, to customising your domain and incorporating a responsive design to ensure engagement across all device platforms. Think carefully about all the options available to you before choosing a survey provider to work with.

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