The over-arching objective of a survey is to gather feedback – information, opinion, intention – from your target audience. But surveys take many forms, each suited to the audience or distribution method. Read our guides to the most common survey types, their uses, pros and cons.
Survey types by distribution
Today they are a wide variety of ways to distribute your survey, both on and offline, each with their strengths and weaknesses.
Survey types by audience
Surveys help you better understand the needs, opinions and experiences of your market, customers, employees, or stakeholders.
Get started quickly
Use one of our pre-built yet customisable template surveys to get up and running quickly.