SmartSurvey has transformed our ability to present live insights in all levels of the organisation. Our feedback loop is quicker and more effective.
AI‑powered sentiment analysis
See the emotion behind every response in a click
No more guessing how your respondents feel. Our AI reveals the sentiment behind responses so you can act on what really matters, faster.
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Get a personalised demo of SmartSurvey. Customised to your goals, led by our experts.
Trusted by 600,000+ happy users
Analyse sentiment across all of your feedback
SmartSurvey’s AI detects emotional tone and recurring themes in real time so you can act fast, resolve concerns early, and prevent minor frustrations from snowballing into major problems.
Why sentiment analysis matters
Every comment hides a feeling. When you can read that feeling at scale, you can respond with confidence.
Get hours of your time back
Stop spending weeks tagging feedback by hand. Sentiment Analysis delivers instant insights in seconds.
Unlock emotional insights
Go beyond keywords. See whether a respondent is delighted, negative or somewhere in-between.
Analyse sentiment at scale
Thousands of responses, instantly analysed for you. Large volumes of data? No problem.
Sentiment analysis for every use case
From customer experience to employee engagement, discover how sentiment analysis transforms feedback into actionable insights across your organisation.
Instantly detect issues
Spot disappointed respondents in real-time, even when they don't use obvious words like 'terrible' or 'frustrated’.
Analyse touchpoint emotions
See which touchpoints consistently create positive or negative feelings across your customer journey.
Negative sentiment filtering
Automatically surface the most urgent negative sentiment so you can respond when it still matters.
Early warning system
Detect declining morale before it spreads, even in seemingly neutral responses like 'things are fine.
Sentiment by department
Compare sentiment across teams to identify where engagement is thriving and where it's struggling.
Wellbeing detection
Identify stress, burnout, or mental health concerns in employee feedback, even when not explicitly mentioned.
Feature sentiment tracking
See whether new releases create excitement, confusion, or disappointment in user comments.
Build what matters
Enable your product team to find solutions based on customer sentiment rather than just guessing.
User onboarding feedback
Spot confusion and frustration in new user feedback to improve your onboarding experience.
Course effectiveness analysis
Immediately see which training sessions are generating negative feedback so you can investigate further.
Compare training methods
See whether hands-on workshops generate better sentiment than lecture-style sessions to optimise delivery format.
Content feedback filtering
Filter to negative sentiment responses related to specific courses to and focus on what needs fixing
Why SmartSurvey?
Other tools make you dig for insight.
SmartSurvey surfaces it instantly.
Other tools
Manual analysis which takes days, weeks, years
Valuable insights get missed due to human error
Incoming responses are analysed after a delay
Extra cost for third-party tools to analyse
Spend forever analysing and building reports
With SmartSurvey
Instantly analyse all open-text feedback in seconds
Unbiased AI analyses every comment thoroughly
Incoming responses are analysed immediately
Built-in sentiment analysis, no additional tools needed
Share branded dashboards with live sentiment data
Product tour - See how we turn survey responses into sentiment insights in under a minute
Capture sentiment in the moment, on any channel
Send one survey link by email, SMS, QR and more. Capture honest feelings while they’re fresh and ready for instant sentiment insights.
Don’t just take our word for it
Trusted by leading companies and brands worldwide.
Oliver Shreeve, BPP
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Martin, uSwitch
Multi-award winning survey software
Launch with SmartSurvey in four steps
We’ll guide you from set-up to launch and your first insights. No guess-work, no stress.
Discovery call
Help our team understand your current challenges and goals – not a one-size-fits-all pitch.
Tailored demo
A tailored walkthrough focused on your goals, your teams, and your challenges.
Custom trial
We’ve shown you how SmartSurvey works - now take it for a test drive with your team.
Launch
We don’t disappear after the contract – our team guides your first survey launch step-by-step.
We keep every comment private and secure
From NPS scores to the raw emotions, every piece of feedback stays encrypted and compliant.
Security and compliance
ISO 27001 and Cyber Essentials Plus certified. Sentiment analysis runs on the same stack, meeting all GDPR needs.
UK-based data storage
Every open-text response and the emotion we analyse within it stays in UK data centres, encrypted, in transit and at rest.
Accessibility
WCAG 2.2 AA themes and screen-reader support lets everyone share how they feel; clearly, securely and inclusively.
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