AI‑powered sentiment analysis

See the emotion behind every response in a click

No more guessing how your respondents feel. Our AI reveals the sentiment behind responses so you can act on what really matters, faster.
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Get a personalised demo of SmartSurvey. Customised to your goals, led by our experts.

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Trusted by 600,000+ happy users

Analyse sentiment across all of your feedback

SmartSurvey’s AI detects emotional tone and recurring themes in real time so you can act fast, resolve concerns early, and prevent minor frustrations from snowballing into major problems.
  • Analyse
  • Track
  • Filter
Graphic showing auto-categorisation of responses and sentiment analysis tools.
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Graphic showing responses filtered by location, product or department.

Why sentiment analysis matters

Every comment hides a feeling. When you can read that feeling at scale, you can respond with confidence.

Get hours of your time back

Stop spending weeks tagging feedback by hand. Sentiment Analysis delivers instant insights in seconds.

Unlock emotional insights

Go beyond keywords. See whether a respondent is delighted, negative or somewhere in-between.

Analyse sentiment at scale

Thousands of responses, instantly analysed for you. Large volumes of data? No problem.

Sentiment analysis for every use case

From customer experience to employee engagement, discover how sentiment analysis transforms feedback into actionable insights across your organisation.
  • Customer experience
  • Employee engagement
  • Product teams
  • Training
Instantly detect issues

Spot disappointed respondents in real-time, even when they don't use obvious words like 'terrible' or 'frustrated’.

Analyse touchpoint emotions

See which touchpoints consistently create positive or negative feelings across your customer journey.

Negative sentiment filtering

Automatically surface the most urgent negative sentiment so you can respond when it still matters.

Early warning system

Detect declining morale before it spreads, even in seemingly neutral responses like 'things are fine.

Sentiment by department

Compare sentiment across teams to identify where engagement is thriving and where it's struggling.

Wellbeing detection

Identify stress, burnout, or mental health concerns in employee feedback, even when not explicitly mentioned.

Feature sentiment tracking

See whether new releases create excitement, confusion, or disappointment in user comments.

Build what matters

Enable your product team to find solutions based on customer sentiment rather than just guessing.

User onboarding feedback

Spot confusion and frustration in new user feedback to improve your onboarding experience.

Course effectiveness analysis

Immediately see which training sessions are generating negative feedback so you can investigate further.

Compare training methods

See whether hands-on workshops generate better sentiment than lecture-style sessions to optimise delivery format.

Content feedback filtering

Filter to negative sentiment responses related to specific courses to and focus on what needs fixing

Why SmartSurvey?

Other tools make you dig for insight.
SmartSurvey surfaces it instantly.

Other tools

Manual analysis which takes days, weeks, years

Valuable insights get missed due to human error

Incoming responses are analysed after a delay

Extra cost for third-party tools to analyse

Spend forever analysing and building reports

With SmartSurvey

Instantly analyse all open-text feedback in seconds

Unbiased AI analyses every comment thoroughly

Incoming responses are analysed immediately

Built-in sentiment analysis, no additional tools needed

Share branded dashboards with live sentiment data

Product tour - See how we turn survey responses into sentiment insights in under a minute

Capture sentiment in the moment, on any channel

Send one survey link by email, SMS, QR and more. Capture honest feelings while they’re fresh and ready for instant sentiment insights.
Email

Fire a follow-up email seconds after the experience. Capture the raw emotion fast.

SMS

Send a quick link as soon as the visit ends. Get unfiltered emotion fast.

Pop-ups

Capture in-the-moment reactions on your site, then see the mood instantly.

QR code

Let people scan, speak their mind, and watch the sentiment roll in.

Web embed

Add a tiny widget to any webpage and collect feelings as they happen.

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Ready to get started?

Take the first step towards better insights with Sentiment Analysis. Book your personalised demo of SmartSurvey today and see how you can turn feedback into business improvement.

Don’t just take our word for it

Trusted by leading companies and brands worldwide.

SmartSurvey has transformed our ability to present live insights in all levels of the organisation. Our feedback loop is quicker and more effective.

Oliver Shreeve, BPP

We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
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Launch with SmartSurvey in four steps

We’ll guide you from set-up to launch and your first insights. No guess-work, no stress.

Discovery call

Help our team understand your current challenges and goals – not a one-size-fits-all pitch.

Tailored demo

A tailored walkthrough focused on your goals, your teams, and your challenges.

Custom trial

We’ve shown you how SmartSurvey works - now take it for a test drive with your team.

Launch

We don’t disappear after the contract – our team guides your first survey launch step-by-step.

We keep every comment private and secure

From NPS scores to the raw emotions, every piece of feedback stays encrypted and compliant.
Security and compliance

ISO 27001 and Cyber Essentials Plus certified. Sentiment analysis runs on the same stack, meeting all GDPR needs.

UK-based data storage

Every open-text response and the emotion we analyse within it stays in UK data centres, encrypted, in transit and at rest.

Accessibility

WCAG 2.2 AA themes and screen-reader support lets everyone share how they feel; clearly, securely and inclusively.

Ready to cut your survey analysis time in half?

Join thousands of happy users that choose SmartSurvey for automating their sentiment analysis.