Built-in email tool

Boost feedback quality with smart email survey invites

Send each contact a unique, data-rich link that personalises each survey, blocks duplicate responses, and feeds you cleaner insights without needing an extra email platform.
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A young woman completing a customer feedback survey.
Immediate impact

See who’s responded and nudge who hasn’t

Track every open, click and completion in real time, then auto-remind only non-responders.

  • Each person gets a unique link that cannot be reused
  • See opens and completions live and filter by list or segment
  • Automated reminders reach only those who haven’t yet responded

Easy to get started

Send on-brand survey emails in minutes

Stay on brand, keep data rich, and scale delivery without relying on a separate email platform.

  • Send customised emails from your domain to stay on brand
  • Bulk import contacts and add up to 30 data fields
  • Pull fields into the email and prefill the survey automatically

Popular ways teams use our email tool for insights

Send surveys via email with built-in tracking, context-rich data, and automated follow-up reminders for better feedback.
Customer satisfaction programmes

Track CSAT or NPS after each purchase. Auto-pull order number and product, send timed reminders, and filter results to fix issues early.

Employee engagement Surveys

Email unique, anonymous links to staff, compare departments instantly, and keep the feedback loop running with monthly API-driven sends.

Post-purchase feedback

Trigger a survey minutes after checkout. Responses link straight to customer and order IDs, giving context that marketing emails can’t match.

Product tour – see how our email tool works in less than a minute

Connect our email tool to your tech stack

Push, pull and trigger emails automatically. Pull customer details from your CRM to personalise every survey, then push response data straight back so your systems are always up-to-date.

Email tool: what you get and why it matters

Email tool gives you... ...so you can
Unique, tamper-proof links Know who replied, prevent duplicates, and put a stop to link sharing
Up to 30 hidden data fields Analyse results by customer type, order value, region without extra questions
Smart reminder system Nudge only non-responders; no inbox spam for everyone else
Domain verification Improve deliverability and keep invites out of the promotions tab
Scheduled email sending Land in morning inboxes worldwide, boosting open rates
Bulk importing & API triggers Upload thousands or drip invites automatically from your CRM

Want to learn more about email invites?

Talk to our team to learn more about SmartSurvey’s email tool and to see how your team can begin using it as a part of your feedback programme.