Improve experiences with feedback management for travel and hospitality



Turn guest feedback into standout experiences
Collect guest feedback on and offline
Capture feedback through surveys, QR codes, email, SMS, and more at every stage of the guest journey.
Find insights you can act on
AI-powered analysis cuts through the volume to surface what guests like and don;t like. Find the insights to take action.
Act on what guests care about
Share insights with the teams that need them so front-of-house, ops, and management can focus on what matters,
Create standout travel experiences
Track improvements and build the kind of experiences that drive repeat bookings and glowing reviews.

Enhance the experience at every stage of the visit
Capture feedback at booking, check-in, during the visit, and post-stay or post-visit
Understand what guests value most at each stage of their journey
Spot issues in real time so your team can respond before they affect the overall experience
Exceed guest expectations by doing what they love
Discover what creates memorable, standout moments for your guests
Understand how expectations differ across guest segments, locations, and seasons
Use positive feedback to reinforce and scale the experiences that set you apart


Boost repeat bookings and guest retention
Understand what drives guests to return and what causes them to choose a competitor
Track satisfaction and loyalty metrics like NPS and CSAT over time
Identify opportunities to turn one-time visitors into loyal advocates
Reduce complaints and remove friction
Identify the root causes of complaints across your locations and services
Get alerts so your team can act before issues escalate
Smooth out friction points so guest expectations are always met

See how travel & hospitality teams improve guest experience
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Built for travel and hospitality

Enterprise-grade security
ISO 27001 and Cyber Essentials Plus certified with a Grade A Security Scorecard rating. Guest data is protected to the standards your business demands.

Accessible to every guest
WCAG 2.2 AA compliant surveys ensure every guest can share their feedback with accessible feedback collection. Reach your full guest base without barriers.

Integrate with your tech
Connect SmartSurvey to automate feedback flow into your PMS, CRM, or BI tools through 290+ pre-built integrations, open API, and webhooks.
Frequently asked questions
Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.
Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.
Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.
Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.