Improve experiences with feedback management for travel and hospitality

Collect and analyse guest feedback across every touchpoint, from booking to checkout and beyond. Get the insights you need to create standout experiences, boost repeat visits, and build lasting loyalty.
Screenshots showing NPS and CSAT dashboards.
Trusted by 600,000+ happy users

Turn guest feedback into standout experiences

Collect guest feedback on and offline

Capture feedback through surveys, QR codes, email, SMS, and more at every stage of the guest journey.

Find insights you can act on

AI-powered analysis cuts through the volume to surface what guests like and don;t like. Find the insights to take action.

Act on what guests care about

Share insights with the teams that need them so front-of-house, ops, and management can focus on what matters,

Create standout travel experiences

Track improvements and build the kind of experiences that drive repeat bookings and glowing reviews.

Enhance the experience at every stage of the visit

Guests form opinions before they arrive and after they leave. Collect feedback across the full journey so you can get actionable insights, from first impression to fond farewell.

Capture feedback at booking, check-in, during the visit, and post-stay or post-visit 

Understand what guests value most at each stage of their journey 

Spot issues in real time so your team can respond before they affect the overall experience 

Exceed guest expectations by doing what they love

Success comes from understanding what your guests expect and consistently delivering on it. Use feedback insights toidentifywhat guests love about your experience and do more of it.

Discover what creates memorable, standout moments for your guests 

Understand how expectations differ across guest segments, locations, and seasons 

Use positive feedback to reinforce and scale the experiences that set you apart 

Boost repeat bookings and guest retention

Acquiring new guests is expensive. Keeping them coming back is where the real value lies. Understand what drives loyalty and repeat visits so you can build deeper relationships with guests.

Understand what drives guests to return and what causes them to choose a competitor 

Track satisfaction and loyalty metrics like NPS and CSAT over time 

Identify opportunities to turn one-time visitors into loyal advocates 

Reduce complaints and remove friction

Complaints often point to systemic issues, not one-off problems. Use AI toidentifythe root causes behind negative feedback so you can fix issues at the source and deliver better experiences.

Identify the root causes of complaints across your locations and services 

Get alerts so your team can act before issues escalate 

Smooth out friction points so guest expectations are always met

See how travel & hospitality teams improve guest experience

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Built for travel and hospitality

Enterprise-grade security

ISO 27001 and Cyber Essentials Plus certified with a Grade A Security Scorecard rating. Guest data is protected to the standards your business demands.

Accessible to every guest

WCAG 2.2 AA compliant surveys ensure every guest can share their feedback with accessible feedback collection. Reach your full guest base without barriers.

Integrate with your tech

Connect SmartSurvey to automate feedback flow into your PMS, CRM, or BI tools through 290+ pre-built integrations, open API, and webhooks.

Frequently asked questions

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

See SmartSurvey in Action