Customer Survey Software

The performance, functionality and features you need to create engaging customer surveys that deliver for your business

  • Question types for every requirement:

    From multiple choice and free text, to more advanced questions such as Net Promoter Score. With more than 20 question types, it’s easy to meet your survey needs.

  • Smart Logic and Actions:

    Build surveys that are easy to complete. From skip logic and piping, to page or answer choice randomisation, our advanced built-in features help maximise your survey’s response rate.

  • Perfectly reflect your brand identity:

    From your logo, fonts and colours, to your survey introduction and thank you messaging, it’s easy to maintain your brand identity with our survey software’s customisation tools.

  • Customise your survey’s language:

    Easily create customer surveys in multiple languages and receive your feedback in the respondent’s language of choice. It’s then simple to analyse the data from a single set of results.

What Can You Measure With A Customer Survey?

Whether you’re looking to better understand what your customers want, need, expect or believe, our flexible survey software lets you tailor your questions to your unique needs.

Customer Satisfaction

Calculate how satisfied your customers are with your business and use the insights gained to help increase their contentment with your brand.

Customer Satisfaction Surveys >

Net Promoter Score

Measure how likely your customers are to recommend your company, product or service to others and take steps to improve this through your Net Promoter Score.

NPS Surveys >

Customer Effort

Quantify the effort it’s taking customers to interact with your business by calculating your customer effort score. Then take the steps you need to make reaching their goals easier.

Customer Effort Surveys >

Customer Engagement

Measure your customers engagement levels and work to strengthen their emotional connection to your business, products or services.

Customer Engagement Surveys >

Customer Experience

Better understand your customers’ experiences with your business and start measuring it through their many interactions with your brand.

Customer Experience Surveys >

Voice of the Customer

Discover what your customers really want by collecting feedback from them about their experiences and preferences. And deliver more of what they wish for.

VOC Surveys >

Customer Loyalty

Better understand what makes customers return to your business with a customer loyalty survey and work to improve your customer loyalty levels.

Customer Loyalty Surveys >

Customer Service

Measure how well your support teams are performing, by collecting feedback from your customers. Then use this insight to improve service quality and consistency.

Customer Service Surveys >

Everything Else

If you have a customer survey requirement that isn’t listed here, do get in touch with our friendly team; we’re confident our survey software can work for you.

Contact us >

Customer Survey Questions

Stuck for ideas? We’ve got you covered.

Discover the best way to open and close your survey, identify the mix of question types available to you, help avoid bias in your questionnaire and learn how to maximise the quality and volume of your responses. From customer satisfaction questions to the best way to use the Net Promoter Score question, our examples and advice will swiftly get you up and running.

Read our guide to survey questions.

Customer Survey Templates

Create your survey in minutes from our great selection of fully customisable templates

  • Utilise our expertise:

    Tap into our many years’ experience of writing professional surveys and get a head start with one of our survey templates, covering a wide range of audiences and survey types.

  • Get ideas and save time:

    Whatever survey audience you’re trying to reach, draw inspiration from our sample questions, which will provide you with ideas about further ones you could add.

  • Know how to structure your questions:

    From multiple-choice to slider style rating questions and much more. Our sample templates will show you what question types and structure could work well for different audiences and surveys.

  • Customise to meet your needs:

    Whatever survey template you decide to use, our sample templates can help get you started and are easy to edit and customise to your needs.

Customer Survey Examples

Discover the many benefits of running a customer survey

  • Learn from big brand names:

    From IKEA to Alton Towers, we have many online customer survey examples to illustrate the wide-ranging benefits that are achievable through implementing a survey programme.

  • Strengthen your research:

    Customer survey examples are great for your research. While it’s still useful to know some basic theory, there’s no substitute for viewing case studies when developing your customer survey plan.

  • Get ideas:

    Looking for more ideas and customer survey examples? We’ve put together a great post on the benefits that can be gained when surveying your customers. You can read it here.

  • Get inspired:

    For more examples of how customer surveys can add value to your organisation why not download our Ebook on customer experience. Its packed full of tips and tricks on how to uncover insights from your customers to drive continual improvement.

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Safe & Secure

Security is our most important feature
and we take it seriously


Security Features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 Certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU Based Servers

All data is stored and backed up on UK/EU-based servers.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.


  • GDPR compliant
  • ISO 27001 security logo
  • G-Cloud supplier
  • Cyber essentials plus
  • Information Commissioners Office
  • McAfee Secure site logo
  • DSS compliant

Get started and create your first survey

If you would like more information then please get in touch,
or you can call us on 0800 0937 822.

UK-based with safe and secure data storage

100% personal, one-to-one online service

Trusted by leading brands worldwide

GDPR compliant with data collection

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Book Your Live Personalised Demonstration

Request a free live and personalised demonstration of SmartSurvey. One of our friendly team members will talk you through the software and answer any questions.