SmartSurvey has built-in question types to collect data for NPS®, Customer Effort Scores, Customer Satisfaction metrics and more. Quickly create effective feedback surveys by adding the questions you need with suggested question text and answer options.

Net Promoter®, Customer Effort, and Customer Satisfaction Scores are calculated automatically, and the data is displayed in reports via customisable charts, making it easy and quick to review your data and make great reports from your data.

Skip Logic allows you to direct respondents to, or past, a specific page based on the answer they give to a question, which means you can create tailored follow-up questions so you can find out more information about those key interactions. Get more details about when your customers had a great or bad experience.

Combining survey Skip Logic with email triggers means you can create targeted follow-up or alert emails based on your respondents' answers to questions. You can send emails anywhere, so you can follow up with or automatically reach out to a respondent or send a heads-up to your customer support or account managers about significant feedback or changes in tracked survey metrics.

By using survey scoring and piping, you can control skip logic and conditional triggers using overall scores across the entire survey. Set logic with a threshold so your follow-ups will only happen if an aggregate score is below a particular level.

SmartSurvey includes a full reporting function, displaying all the data collected for your survey via real-time charts, with a huge amount of customisation available. Once you've customised your report, you can share it with your colleagues via fully branded sharing link, which you can make secure with a password.