Survey logic & personalisation

Create advanced surveys that deliver better data with ease

Display Logic, Skip Logic, Piping, and Custom Variables let you tailor every survey to each respondent. Fewer irrelevant questions, higher completion rates, cleaner data.
Screenshots showing question skipping with Survey Logic.
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Only display the questions that matter to each respondent

Display Logic shows or hides questions, pages and answer choices based on the data that you already have. People see only what's relevant, more surveys are completed, and the data you collect is more reliable.

Ensure that every question in a survey is relevant

Questions are shown only when they are relevant to specific respondents, creating customised survey paths.

Create shorter surveys with hidden pages

Show or hide entire pages based on who's responding, so each survey is only as long as it needs to be.

Get more accurate data with less answer options

Answer choices filter based on responses, so people see options that are only relevant to them.

Create your first survey with logic today!

Sign up today for free and start creating surveys that adapt to each respondent for better insights and improved data quality. No credit card required.

Shorter surveys, better data, faster action

SmartSurvey gives you a full set of tools to personalise survey paths, pre-fill answers, and act on feedback quickly.

Send respondents exactly where they need to go

Skip Logic routes respondents to different pages based on their answers. Promoters go one way. Detractors go another. Someone who selects "No" skips straight past the follow-up questions they don't need to answer.

Make every survey feel like it was written for them

Piping inserts a respondent's own answers into later questions. Respondents engage more when the survey reflects what they've already told you, and you get more thoughtful, specific answers as a result.

Act on feedback the moment it comes in

Conditional email triggers notify your team based on specific survey responses. For example, let's say that you receive negative feedback from a customer. An email notification is routed straight to the right person with all of the survey's context so the right action can be taken faster.

Long surveys don’t have to mean lost responses

Save and Continue lets respondents pause, close their browser, and come back later via an email link to pick up where they left off. No lost progress, no abandoned responses from people who ran out of time, and it works even on anonymous surveys.

Know more about respondents without asking more questions

Custom variables pass data into your survey through the URL or contact list, things like segment, region, or source. That data flows straight into your results without adding questions. Combine it with logic and personalise the entire survey path before a respondent answers anything.

Speed up long surveys with smart defaults

Default answers lets you pre-select the most common answer on a question so respondents only need to change it if their answer is different. On long surveys with predictable responses, this saves real time and keeps people moving through to completion.

Start building smarter surveys today for free!

Sign up to a trial of SmartSurvey (no credit card needed) and start using Display Logic, Skip Logic, Piping, and more to create surveys that adapt to every respondent.
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