Triggers & alerts

Alert the right people the moment critical feedback lands

You set the conditions and SmartSurvey handles the rest.
Critical responses surface in seconds, not when someone logs in.
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Screenshots showing automated alerts triggered by poor CSAT responses.
Trusted by 600,000+ happy users

From manual checking to instant alerts

The Old Way

You export responses to a spreadsheet and scan rows looking for low scores

A complaint sits in the results for days before the right person hears about it

Your team emails CSV exports around to flag issues, with no clear owner on follow-up

Someone has to remember to log in and manually check for new responses

With Triggers & Alerts

Low scores surface immediately, with alerts triggered by the conditions you set

Critical feedback reaches the right person in minutes, not days, ready to act

Each alert routes to a specific team or manager based on location, department, or score

Every new response sends a notification directly, so nobody needs to log in and check

See conditional email triggers in action.
Try the product tour below.

Every alert lands to the person who can act

Customise the conditions for alerts down to the granular level.

Set conditions with logic

Use the same conditions builder as skip logic.

Notify multiple people at once

Add several recipients to a single trigger.

Target by score, location, or role

Each alert goes where it can be acted on.

Stay informed without needing to log in

Get updates on every response straight to your inbox.

Receive alerts on every response

Each new completion or certain scores sends a notification.

Attach response PDFs automatically

Review full answers without opening a browser.

Control which surveys trigger alerts

Set up notifications per survey, not account-wide.

Push engagement with smart reminders

Nudge non-completers without bothering those who finished.

Send automated follow-up emails

Remind people who started but did not finish.

Exclude completed respondents

Only those who have not responded get nudged.

Boost response rates over time

A well-timed reminder recovers lost replies.

Push alerts straight into your techstack

Route trigger data to the tools your teams already work in.

Send alert data to any endpoint instantly

Webhooks fire when a response meets your conditions.

Route alerts into Slack or Teams channels

Critical feedback appears where your team already works.

Feed trigger data into your systems or data warehouse

Use the API and native integrations to push data.

Frequently asked questions

Do you integrate with other tools?
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SmartSurvey connects with the tools your organisation already relies on. Embed surveys into websites and apps, sync contact data with Salesforce or HubSpot, and send response data to Power BI for deeper reporting. For anything custom, our API and webhook access let you build integrations with CRMs, data warehouses, or any internal system.

Is my data safe?
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SmartSurvey is ISO 27001 certified and holds Cyber Essentials Plus accreditation. All data is encrypted using TLS in transit and AES at rest. We are fully GDPR compliant and offer localised data storage options, so your information stays where your policies require it.

Can I try before committing to a contract?
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Yes. We offer a personalised demo where our team walks you through the platform using your own use case. You can also access a trial to test features hands-on before committing. Request a demo to get started.

How much does it cost?
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Pricing depends on your requirements, including the number of responses, users, and features you need. Our team can recommend the right plan for your organisation. Book a demo to get started.

Why choose SmartSurvey for triggers and alerts?
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SmartSurvey gives you a full signal-to-action chain inside one platform. Build advanced surveys with logic and personalisation, distribute them across email, web, SMS, and QR codes, and route alerts to the right people the moment specific responses come in. Conditional email triggers, webhooks, and native integrations with Slack, Teams, and your CRM mean you can act on feedback without switching tools.

What are conditional email triggers?
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Conditional email triggers send a notification to a specific person or team when a response meets the conditions you define. You set the rules using question answers, scores, tracking links, or custom variables, and the trigger fires automatically for every qualifying response.

Can I send alerts to different people based on responses?
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Yes. You can create multiple triggers on a single survey, each with its own conditions and recipients. A low satisfaction score at one location can alert the site manager, while a complaint at another goes straight to the regional lead. Route by score, answer, location, or any custom variable.

Do I need technical skills to set up triggers?
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No. Conditional email triggers use the same logic builder as skip logic and display logic. If you have set up question logic before, you already know how triggers work. The interface lets you build rules with AND/OR conditions without writing any code.

Can I connect alerts to Slack or Microsoft Teams?
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Yes. SmartSurvey offers native integrations with Slack and Microsoft Teams, so alerts go directly to the channels your team already monitors. Combined with conditional email triggers and webhooks, you can route feedback to whichever tool fits each team's workflow.