Zonked by the quote? Our pricing starts on the page.
Why choose SmartSurvey over Zonka?
Create cleaner surveys from day one
Use logic, piping, randomisation, validation, and reusable questions to collect data your team can trust.
Give every stakeholder the right view
Share live dashboards with teams, branded PDFs with leaders, and SPSS-ready exports with analysts.
Create surveys that are easier to complete
Use mobile-responsive surveys and WCAG 2.2 AA-compliant accessible themes to reduce avoidable drop-off.
Know the price before the pitch
Self-serve plans, volumes, and features are published. Compare us against Zonka's custom quote before anyone calls you.
How SmartSurvey and Zonka compare
| Feature | SmartSurvey | Zonka Feedback |
|---|---|---|
| Published pricing |  Self-serve, on the website |
 Quote-led |
| Carry-forward answers | |
|
| Searchable dropdowns | |
Not documented |
| Smart look ups | |
Not documented |
| TURF analysis | |
|
| SPSS export | |
|
| Export formats | Excel, CSV, TSV, SPSS, PDF, Word | CSV plus PDF reports |
| Power BI, Power Automate, Monday.com native integrations | |
Via middleware |
| WCAG 2.2 AA themes | |
|
| UK data hosting | All plans | |
| UK procurement evidence | |
Not documented |
| Best fit | Feedback programmes | Support-led programme |
Create surveys that give you cleaner data from day one
Use logic, validation, and reusable assets to stop messy responses before the analysis starts.
Launch on-brand surveys without design work
Apply themes, fonts, logos, and layouts that feel consistent with your organisation.
Personalise the path for every respondent
Use branching, piping, skip logic, and validation to ask sharper questions and skip irrelevant ones.
Standardise proven questions and themes across teams
Keep reusable questions, templates, and branded assets ready for every programme.
Turn feedback into reports every team can use
Give leaders, managers, and analysts the format they need without rebuilding reports by hand.
Find themes in open-text feedback faster
Use AI sentiment and thematic analysis to discover what respondents are really saying.
Share live dashboards instead of static files
Give teams a live view of the data including metrics, comments, and trends that matter to them.
Export data for leaders and analysts
Create branded reports or export raw data in PDF, Word, Excel, CSV, TSV, XLSX, and SPSS formats.
Built for teams who need reliable data, accessible surveys, and UK confidence
Get the survey depth, reporting flexibility, and procurement evidence you need to run better feedback programmes.
Collect cleaner data before analysis starts
Use logic, validation, smart lookup, and searchable dropdowns to reduce errors and improve response quality.
Design for more people to complete the survey
Use mobile-responsive surveys and WCAG 2.2 AA-compliant accessible themes.
Pass procurement without the scramble
UK hosting as standard, Cyber Essentials Plus, NHS DSPT, and ISO 27001, documented and ready for review.
Customer testimonials
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Frequently asked questions
Choose SmartSurvey if your priority is high-quality survey design, accessible response collection, flexible stakeholder reporting, and self-serve pricing you can see before you commit. Zonka is a strong option for teams centred on helpdesk tickets, WhatsApp, and in-app feedback. SmartSurvey is the stronger fit when the survey itself, the quality of the data, and the way insight is shared matter most.
SmartSurvey publishes self-serve plan prices, response allowances, and feature differences upfront, so you can compare options before speaking to sales. Zonka prices around response volume, data credits, and product bundles through custom quotes, with AI Feedback Intelligence sold separately at a higher price point. One of these you can budget for in an afternoon.
SmartSurvey supports advanced skip logic, branching, piping, randomisation, validation, custom variables, 24+ question types, NPS, CSAT, CES, matrix questions, sliders, searchable dropdowns, smart lookup, reusable question libraries, branded themes, AI survey generation, AI import, sentiment analysis, thematic analysis, and AI translation across 54+ languages.
SmartSurvey is considerably stronger when your team needs deeper survey design, cleaner response data, reusable question libraries, SPSS export, native Power BI workflows, WCAG 2.2 AA accessibility evidence, UK data hosting as standard, UK procurement credentials, and self-serve pricing you can compare without a sales call.
Yes. SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited, with NHS DSPT compliance. Data is encrypted in transit with TLS and at rest with AES, and stored in UK data centres as standard on every plan. For UK public sector and regulated buyers, the procurement evidence is published and ready.
Yes. SmartSurvey integrates with Salesforce, HubSpot, Microsoft Dynamics, Power BI, Microsoft Teams, Slack, Monday.com, Pipedrive, Google Analytics, Power Automate, Zapier, and Integrately, plus API and webhook access for anything custom. Zonka has stronger helpdesk integration coverage if that is your priority.
Yes. After we understand your needs, we can show you a personalised demo and set you up with the right trial or plan so you can test SmartSurvey on your own use case before committing. Requesting a demo is the fastest way to start.
