Sprinklr is overkill for feedback collection. SmartSurvey is built for it
Why choose SmartSurvey over Sprinklr?
Launch feedback programmes faster
Build, brand, send, and analyse surveys without waiting on heavy CXM implementation and consultant fees.
Build advanced surveys with ease
Use branching, piping, carry-forward, randomisation, custom variables and templates to capture cleaner data.
Discover the reasons behind the score
Use dashboards, advanced analysis tools, sentiment and thematic analysis, and exports to understand what is changing.
Switch the surveys, keep the stack
SmartSurvey replaces the feedback module, not your service or social tools. Run your first survey in minutes.
A module can't beat a platform at its own job.
| Capability | SmartSurvey | Sprinklr |
|---|---|---|
| Surveys sold standalone |  |
 |
| Self-serve pricing | |
|
| Question types | 24+ | Around a dozen |
| Export to PDF, Word, Excel, CSV | |
|
| Advanced survey logic, branching, piping | |
|
| Carry-forward responses | |
Not documented |
| Email-embedded questions | |
Not documented |
| Offline and kiosk | |
Not documented |
| Cross-tabulation | |
Not documented |
| 130+ best-practice survey templates | |
Not documented |
| Best fit | Feedback programmes | Enterprise CXM |
Launch survey programmes without the exhausting rollout
Start collecting feedback quickly with a survey-first platform your team can run on its own.
Build in a tool that ships ready
No admin training, no platform certifications.
Skip the months of professional services
SmartSurvey is an intuitive platform with little to no learning curve.
Launch a working programme in week one
Get data flowing in quickly for immediate impact.
Ask better questions with adaptive survey logic
Guide respondents through relevant paths, personalise questions, and cut the noise before it reaches your reports.
Adapt the survey path by answer, score, or metadata
Use logic, piping, carry-forward, and custom variables to ask the right follow-up every time.
Translate surveys and responses with AI
Run programmes in 54+ languages and bring translated feedback back into one analysis view.
Collect across digital and physical points in the journey
Use email, SMS, QR codes, weblinks, website embeds, popups, offline mode, kiosk, and manual entry.
Turn unstructured feedback into evidence teams can use
Move from raw responses to themes, sentiment, dashboards, exports, and stakeholder-ready reporting.
Slice results by segment, channel, score, or trend
Use advanced analysis tools to understand what changed and why.
Find repeated issues in open-text
Use AI analysis to group comments into clear action areas.
Share insights where your teams already work
Export to Excel, PDF, Word, or connect reporting through integrations.
Customer testimonials
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Frequently asked questions
Choose SmartSurvey if you want a focused feedback platform without the enterprise CXM estate around it. You get advanced survey logic, distribution across email, SMS, QR, web, kiosk, and offline, and deeper response analysis, live in days. Sprinklr Surveys is a module you access through an enterprise platform purchase. SmartSurvey is the product.
Not all of it, but that is exactly the point. Sprinklr is an enterprise CXM suite covering social listening, social media management, contact centre, marketing, and surveys. That's overkill for a lot of teams who simply need to collect feedback and uncover the insights in the data. SmartSurvey replaces the feedback collection and analysis layer with a deeper, faster alternative, and runs alongside whatever you keep.
On survey design depth, distribution flexibility, and analysis. SmartSurvey supports advanced logic, branching, piping, carry-forward, randomisation, custom variables, 130+ templates, question-embedded emails, offline and kiosk collection, cross-tabs, SPSS export, and 54+ languages with AI translation. These are the areas where a dedicated survey platform outruns a CXM module.
If you need an enterprise platform that handles social listening, social media management, contact centre operations, marketing, and feedback together, Sprinklr is built for exactly that. Choose Sprinklr for breadth of operations. Choose SmartSurvey for depth in feedback work and analysis.
SmartSurvey publishes plans you can compare and budget against today. Sprinklr Surveys is a paid module in limited availability, bought through a sales conversation as part of a wider enterprise platform, so the survey capability arrives with enterprise contract weight. For survey-led programmes, SmartSurvey typically costs a fraction of that.
Yes. Embed surveys into your website or app, sync responses with Salesforce, HubSpot, and Microsoft Dynamics for contact data, send results to Power BI for reporting, and connect anything custom through our API and webhooks. Feedback sits where your teams already work, instead of in a separate platform they have to learn.
Yes. SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. All data is encrypted in transit with TLS and at rest with AES. We are fully GDPR compliant, with localised data storage options across UK, EU, and US regions so your data stays where you need it.
Yes. You can start with a Growth trial or book a personalised demo to see how SmartSurvey fits your feedback programme. The best route is to walk through your current collection channels, survey logic, reporting needs, integrations, and follow-up workflows. From there, we'll map how SmartSurvey will support you.
